Many business leaders find it invaluable to have an executive coach. Coaches help with a wide-ranging list of skills and often provide insight that helps change behavior. My friend Joe Scherrer of The Leadership Crucible created this infographic to help you understand the field of executive coaching.
Skyrocket Your Blog
You are disappointed.
Because lately you have been putting in a lot of time and hard work into your blog, but you can`t see any progress.
You are dreading every morning when you are checking the traffic to your website…
…because you know that Google Analytics will shove the zero visitors count in your face, like a clown slapping a cake in the face of another clown.
And to be quite honest, you feel like a clown-a sad clown.
The thing is, that deep down inside, you know that…
doing the same stuff over and over again, while expecting a different results, is what Albert Einstein defined as insanity.
But what’s even worse…
is that you start doubting yourself. You start to question if you really have what it takes to build a successful blog.
Sounds familiar? No worries, I’ve been there, too.
Relax. Breathe. I got your back.
Let me introduce you to how to skyrocket your blog by networking with influencers.
“The currency of real networking is not greed but generosity.” –Keith Ferrazzi
Why Your Blog Is A Ghost Town
You are probably clueless about why you have no traffic to your blog.
Because you think that your content is the bomb, right?
When you were about to publish your first blog post, you were probably imagining Opera interviewing you on her show.
Heck, you were probably even wondering about how much it would cost to hire a body guard, since you would be stalked by paparazzi’s and raving fans.
The harsh reality is that, if you continue with your no results, you will never need to worry about any of those things.
Why do you think that your blog has no traffic?
If you said that no one knows that your blog exists, a high five to you. *SLAP*
What do you need to do in order to get traffic?
Yes, you have to tell people about your blog.
Starting a blog is very similar to starting a small brick-and-mortar business. When you have opened your store, you need to get people to your store.
Let me reveal to you one of…
“Pulling a good network together takes effort, sincerity, and time.” –Alan Collins
The Easiest Ways To Get Traffic
If I told you that I would give you $100 for each unique visitor you could get to your blog within the next 24 hours, what would you do?
Note: The $100 part above is just an example. Neither Skip nor I will be giving you money for every unique visitor you get. But you knew that, right?
You would probably promote your blog like craaazy, like your life was depending on it.
You would post it on all your social media channels.
You would call your family and closest friends.
You would text message all your contacts.
All the activities above are great.
However, the best way to get traffic is to get other people to send you qualified traffic.
Say what, Tor?
Not all traffic is good.
If you are blogging about how to cook cheap junk food from your kitchen (weird example, I know), people who are interested in training and eating healthy probably won`t be a good match.
You want people who are already interested in your niche and topic to visit your website. Hence, the term qualified traffic.
So what if you could get other people who already have a lot of traffic to promote your blog post?
How cool would that be?
Two of the influencers I know have a combined following on Twitter of over one million followers (yes, you read correctly.)
If I write an awesome blog post that is a good match for their audience, they will share it, if I ask them.
“If you want to go fast, go alone. If you want to go far, go with others.” –African Proverb
How To Network With The Big Dogs
How to Transform Your Culture
In all of the organizations I have had the privilege to lead, I am always thinking and focusing on culture. Culture, to me, is important both at home and at work. It is the engine that either limits potential or sustains success.
Today it seems every forward-thinking company is focused on cultural reinvention. John Mattone and Nick Vaidya’s new book, Cultural Transformations: Lessons of Leadership and Corporate Reinvention was one that I read with great interest. Not only do the authors outline the imperative to continually transform corporate culture to stay ahead of the competition, but they also interview numerous corporate leaders to provide examples to lead the way.
John Mattone has been featured here before. He’s a leadership guru, a top-ranked CEO coach, and runs a top-ranked leadership blog. Whenever he contacts me, I know that I will learn something. I recently had the opportunity to talk with him about his latest work.
“The culture you create and reinforce will determine your success.” –John Mattone
Culture Change is Constant
When you talk about cultural transformation, what are you referring to? Under what circumstances might a company look to transform its culture?
Always. The need to transform culture and ensure that you always have the culture in place to drive sustained operating success is a never-ending pursuit and business priority. A healthy, vibrant and mature culture will drive success and keep any organization “ahead of the curve.” So many factors are creating “disruption” in all sectors—digitization, globalization, and the need to operate at two-speeds (fast in emerging economies, slower in mature economies). Traditional differentiators like size, scope, legacy and market position are no longer differentiators. To stay ahead of the curve, CEO’s and senior teams must always be re-thinking, re-shaping, and reinventing their own purpose as well as the purpose of the enterprise. It is no longer about the company you want to create; it is now much more about the company that you must create.
“The need to transform culture is a never-ending pursuit and business priority.” –John Mattone
Defining the Right Culture for You
How do you define what is the right culture for your organization?
You have to be passionate and diligent about measuring everything. This is the 6th step of my Cultural Transformation Model. Measuring operating metrics is part of it. Measuring the effectiveness of your talent systems, your engagement levels, and getting views from your customers and suppliers, and actually measuring what’s working and not working in your culture are all critical. Ultimately, it’s about leveraging your strengths and gifts—the positive legacy aspects of your business (and culture) and addressing the “gaps” and having a laser-focus discipline is what’s required. Sometimes, the C-level team determines based on this “world of feedback” that the company must become more innovative. This will then lead to strategies on how to recruit and select talent who possess the capability to be agile, nimble and innovative. Prescription before diagnosis is malpractice in medicine. However, I would say the same principle applies in the world of corporate reinvention and renewal.
“A healthy, vibrant and mature culture will drive success.” –John Mattone
The Role of the Leader
You may read the title of this post and think, “Leadership seems to be anything but simple!”
“The way to have a great future is to have a lot of great todays.” -Michael Nichols
My friend Dr. Michael Nichols developed a model for simple leadership that you may find particularly effective. Dr. Nichols is an executive coach who helps teams develop a vision and strategy to achieve their goals. The author of Creating Your Business Vision, he also helps individuals pursue intentional growth.
“Obstacles occur to help you determine if you really believe in the vision.” -Michael Nichols
His model for simple leadership:
- Purpose. What’s most important to me?
- Path. Where am I headed?
- Plan. What should I be doing?
- Prepare. How and when will I do it?
- People. Who will live and work with me?
One interesting fact I didn’t realize until this interview:
Over 70% of leaders say they have ZERO close friends.
That was particularly stunning and perhaps a wake-up call for some leaders as to what really matters.
If you want to be more deliberate in your goals, strategy, and planning, study the simple leadership model.