The Book of Mistakes


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Advance Praise for The Book of Mistakes


“In this wonderful, engaging narrative, Skip Prichard teaches nine timeless principles of success. THE BOOK OF MISTAKES will inspire you to achieve your goals and build a fulfilling life.” –Marshall Goldsmith, The Thinkers 50 #1 Leadership Thinker in the World, International bestselling author or editor of 35 books including What Got You Here Won’t Get You There and Triggers.

“Success is a riddle, and Skip Prichard’s business parable shines a light on the answer. By exploring the nine mistakes most leaders and entrepreneurs make, Skip helps us turn desire, gratitude, and belief into powerful tools for achievement.” —Michael Hyatt, USA Today bestselling author of Living Forward

Skip Prichard’s THE BOOK OF MISTAKES is a compelling narrative and a must-read for anyone who wants to be a better leader and live a life of meaning. If you’re in need of a dose of inspiration, you’ve found it in this book!” -Stephen M. R. CoveyThe New York Times and # 1 Wall Street Journal bestselling author of The Speed of Trust and coauthor of Smart Trust

“This is no ordinary story. Within these pages, there exists the power to reinvent your life.”  –Andy Andrews, New York Times bestselling author of The Noticer & The Traveler’s Gift

“Honestly I was thinking I was reading a Dan Brown novel and not wanting to put it down.” –Maureen Metcalf, CEO, Interview on VoiceAmerica

“Prichard’s vast experience in publishing is evident in the construction of this delightful and instructive book, THE BOOK OF MISTAKES is not only a tale told well, but it offers life lessons that remind us what matters most, and what to avoid. Reminiscent of The Alchemist, this book is an operating instruction for life. It should be a mandatory read for people of all ages, especially those getting ready to launch.” –Lee WoodruffNew York Times bestselling author of Perfectly Imperfect, In an Instant, and Those We Love Most, CBS Contributor

“If financial success and personal happiness are the Emerald City of Oz, Skip Prichard, in this marvelous book, has paved the perfect Yellow Brick Road to get there. Read it and change your life.” –Robert GoolrickNew York Times bestselling author, A Reliable Wife, Heading Out to Wonderful, and The End of the World As We Know It

“In this engaging story, Skip Prichard gives you a roadmap of mistakes you can avoid on your life’s journey. You’ll find yourself in these pages, along with a new way to think about success through curiosity, empathy, and action.” –Tim Sanders, author of Love Is the Killer App: How to Win Business and Influence Friends

“The essentials of success form the core principles of Skip Prichard’s inspiring adventure, THE BOOK OF MISTAKES. Don’t miss it!” –Ken Blanchard, coauthor of The New One Minute Manager® and One Minute Mentoring

“It’s stunning to come across a book that packages such life-changing information in such a compelling format.  In theory, Prichard could simply have given us a list of mistakes.  Well and good. The list would be important and worthwhile.

But instead he packages them in an amazingly engaging series of stories that make the “mistakes” memorable.  He turns them into something we can internalize so that we deeply know what to avoid. Prichard makes use of the principle, “We are the stories we tell ourselves,” and his stories are written in such a way that, as I said, we can internalize them.  He makes us want to internalize them.

The book reads like a novel and you come to care about the characters as you’d care about friends. I can’t get over being impressed that a book of advice is written with such literary skill.  I’m trying to think of any other author who does such an excellent job of packaging his or her ideas in such a compelling and memorable form.  For this genre, Prichard has no competition.” –Mitzi Perdue, Author, Professional Public Speaker, Businesswoman

“Not only is THE BOOK OF MISTAKES a page-turner that will keep you up at night, it is chock full of lessons you wish you had learned twenty years ago, and the principles for success that you hope to impart to your children, employees, or co-workers.  Skip Prichard has spun a tale that transforms what it means to get ahead in life.” –Ken Abraham, New York Times bestselling author

THE BOOK OF MISTAKES will show you more about success in a few hours than most people come across in decades.”  –Robert D. Smith, author of 20,000 Days and Counting 

“In this absolutely brilliant book the author — a noted CEO and highly-regarded business leader — weaves a story (including a heart-racing subplot) that, while greatly entertaining, magnificently educates us with success principles to help us go from where we are to where we want to be. Avoid the mistakes so common to human nature, follow his suggestions on what TO do instead, and watch your business success accelerate and your sense of joy, happiness and peace of mind reach greater heights than you might ever have imagined to be possible. And, definitely buy a copy for every graduate in your life before they step into the real world of business. They will thank you for it! Bravo, Skip Prichard!” –Bob Burg, coauthor of The Go-Giver

“Skip Prichard packs a lot of wisdom into this story. Read it to learn the timeless truths of success from a cast of varied characters, and then share the message with others. This truly is a book for readers of all ages.” –Mark Sanborn, President of Sanborn & Associates, Inc., New York Times bestselling author of The Fred Factor

“A riveting reminder that while the clues to success are all around us, ultimately the keys are within the person we see in the mirror.” –Dan MillerNew York Times bestselling author of 48 Days to the Work You Love

“THE BOOK OF MISTAKES is a MUST READ for anyone who wants to move forward from the past and create a positive future!” –Jon Gordon, bestselling author of The Energy Bus and The Carpenter

“Skip Prichard’s new book is a helpful reminder about the power of the choices we make in life and leadership.” -Doug Conant, Founder of ConantLeadership, Former President of Nabisco Foods Company, Former President and CEO of Campbell Soup Company, and New York Times bestselling author of Touchpoints.

“With a refreshing change of style from traditional personal development books, Skip Prichard offers an engaging fable, artfully woven between the past and the present, that will be understood and relished by readers of all ages and walks of life. His 9 Secrets to Creating a Successful Future are presented in such an interesting and thought-provoking way that you’ll find yourself wanting to highlight, underline, dog-ear pages — anything to ensure that you’ll be able to revisit them again and again.” -Mark Timm, EVP, Ziglar, Inc. & CEO of the most valuable business in the world – The Timm Family!

“An interesting platform for demonstrating the importance of making mistakes and moving forward.” –Tony Hsieh, New York Times bestselling author of Delivering Happiness, CEO of Zappos

“Skip Prichard’s lessons are right for our time because they are backed by the wisdom of one who has led by example and openly shares his own mistakes. THE BOOK OF MISTAKES is one book that will set you straight on your path to achieving your goals in record time.” -John Baldoni, Inc. Top 50 Leadership Expert, executive coach and author of more than a dozen books on leadership including MOXIE: The Secret to Bold and Gutsy Leadership

“Skip Prichard masterfully tells a story that keeps you interested and engaged throughout the entire book. I love his message of hope and his belief that our greatest work is always ahead of us not behind us. I highly recommend this book to leaders who aspire to reach their full potential.” -David M.R. Covey, coauthor of Trap Tales: Outsmarting the 7 Hidden Obstacles to Success, CEO of SMCOV

“THE BOOK OF MISTAKES is an instant classic, a guidebook to achieve success and fulfillment. You’ll find yourself fully immersed in the story and its powerful lessons. Skip Prichard packs each chapter with the wisdom you wished you had years ago. Read it today and change your tomorrow.” -Kevin Kruse, Founder & CEO, LEADx, New York Times bestselling author

“Skip Prichard’s new book, THE BOOK OF MISTAKES, is not just another book. This one makes a difference! His perspective of the Nine Mistakes covered is life-altering. He creates for the reader an intense awareness of critical mistakes most of us have made and positioned them as an intense, meaningful, learning experience. If you don’t read but one book in the coming year, make it this one! -Don Hutson, Co-author of the New York Times #1 Best Seller, The One Minute Entrepreneur

About The Book of Mistakes:

9 Secrets to Creating a Successful Future

In the spirit of Fish! and The Go-Giver, Skip Prichard draws on a lifetime of studying success to share the 9 mistakes wildly accomplished people know not to make, so you can avoid them too!

What if the world’s most accomplished people are so successful because they avoid nine pitfalls in life that the rest of us are not aware of? In this self-help wrapped in fiction tale, Skip Prichard introduces a young man named David who with each passing day is becoming more disheartened and stressed. His life isn’t turning out the way he thought it would. Despite having a decent job, apartment and friends, his life just feels hollow…until one day he meets a mysterious young woman and everything starts to change. David will meet nine people who have each discovered a core truth of achieving a successful and satisfying life by recognizing a key mistake they were making.

Like David, most of us are repeating the same mistakes, and while we may learn from them it is often too late and the lesson comes with a good dose of pain. But what if we could identify the mistakes before we made them? This little parable is packed with wisdom that will help you discover and follow your personal purpose, push beyond your perceived capabilities and achieve more than you ever dreamed possible.


About the Author

Skip Prichard is an accomplished global CEO, growth-oriented business leader, and keynote speaker. He is known for his track record of successfully repositioning companies and dramatically improving results while improving the corporate culture. Listed as a Top 100 Leadership Speaker by Inc. Magazine, he is a regular keynote speaker on topics ranging from leadership and personal development to corporate turnarounds and culture change. Harvard Business Review labeled him as a “standout example” of a social CEO and labeled him a “relentless giver.” His Leadership Insights blog has received numerous awards and he has interviewed hundreds of leaders from Secretary of State Condoleezza Rice to journalist Dan Rather to baseball great John Smoltz. His views have been featured in print and broadcast media including the BBC, the New York Times, CNN, NPR, the Daily Beast, Harvard Business Review, Information Today, the Bookseller, Publishers Weekly,Christian Retailing, and the Library Journal. He lives in Ohio and Tennessee with his wife, Anita, and daughter, Joy.

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