How Great Leaders Inspire Action

Start With Why

Millions of people have seen him speak or read his book Start With Why: How Great Leaders Inspire Everyone to Take Action. Simon Sinek’s message is both thought provoking and insightful. But it’s not only for corporate leaders. It’s for anyone who wants to inspire and lead others.

 

“People don’t buy what you do, they buy why you do it.” -Simon Sinek

 

The most inspiring leaders of the world tap into the innermost part of the brain, where we think in images rather than words. Gut feelings aren’t actually from the gut, but from the core of our brain.

Simon’s examples make his concept come alive. For example, other people tried to fly before the Wright Brothers. Some were well funded, educated and well connected. They wanted to become rich and famous. But the Wright Brothers, who had little education or money, were successful because they believed they could change the course of the world. The “why” behind their actions was the power that inspired the world.

Similarly, Simon explains why Apple is uniquely positioned. Apple marketed themselves and their computers with the belief that the brand was changing the status quo and the world. Apple’s message was, “We believe in thinking differently, and, oh yeah, we make computers.” Apple competitors may be equally qualified, but it is Apple who has led the way in sales.

 

“What you do simply serves as the proof of what you believe.” -Simon Sinek

 

Your Why

  • What is your why?
  • What’s driving your behavior?
  • Why do people follow you?

As you look at your life, your career, your purpose, think about Simon’s powerful message. What’s the why behind your actions. If you’re working simply for a paycheck, you aren’t tapping into your potential. It’s the why that matters. The why pushes you forward. The why drives commitment when things are tough. If you aspire to be a great leader, it’s not the product or the company. It’s your why. That’s what distinguishes the most influential leaders.

 

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Redesign Your Life

 

Everything Can Be Redesigned

What do you think of when you think of design?

You may think about one of those designer shows on TV that completely redecorates a living space. Perhaps you think of designing consumer products with packaging that enhances a brand. I think of Steve Jobs and his famous quote: “Design is not just what it looks like and feels like. Design is how it works.” –Steve Jobs

 

“Design is how it works.” –Steve Jobs

 

Design isn’t just for products. It’s also for lives. Designing a life that serves others is a worthy goal.

And, if something isn’t serving us well, we can redesign it and everything changes.

BJ Miller has a unique perspective on redesign that caught my attention. He wants to redesign dying. As a palliative care physician and long term patient, his ideas are both personal and professional. His story is compelling. While climbing a commuter train with some buddies in college, he was electrocuted, severely burned, and lost three limbs. Today, he specializes in end-of-life care at the Zen Hospice Project in San Francisco. His purpose is to serve others by helping them die with dignity and grace, with no regrets or undue suffering.

 

“Design is a solution to a problem. Art is a question to a problem.” –John Maeda

 

Hospitals were not designed as a place to live and die. Healthcare providers mean well, but when someone dies in a sterile hospital setting among the beeping of the background noise and the bright fluorescent lights, the body is wheeled away, and there remains a numbness. It feels like the world should stop for a moment because a life was lost, but instead the room is quickly prepped for the next patient.

 

“We have a monumental opportunity before us…to redesign how it is we die.” –BJ Miller

 

With planning, end of life can bring us closer through compassion. There is not a magic reset button for end of life; there are no do-overs. In this TED Talk, B.J. Miller lays out real life examples of human connection through our senses. When one of the residents dies at the Zen Hospice Project, the body is wheeled through the garden. Songs and stories are shared while flower petals are placed on the body. Mourning is guided in with warmth.

It’s a beautiful redesign of the inevitable.

 

“Design in the absence of content is not design, it’s decoration.” -Jeffrey Zeldman

 

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Review Your Goals and Start Your Own Redesign Plan

The approach reminded me that any aspect of life could be redesigned.

No matter what area of your life needs redesigning, you have the incredible opportunity to start again. It doesn’t even have to be major. There are times when acting on the small things makes all the difference. Here’s to your redesign plan!

 

“Everything is designed. Few things are designed well.” –Brian Reed