How to Survive Against Fierce Competition

shortcut

Dealing With Competition

The Reum brothers, Courtney and Carter, are known for their roles on the television show Hatched. They are also behind many household brand names including big names such as Lyft, Pinterest, Warby Parker, and Shake Snack. Their new book, Shortcut Your Startup: Speed Up Success with Unconventional Advice from the Trenches is full of advice and shortcuts for those who want to take a start-up organization and scale it quickly.

 

In the Introduction of your book, you talk about both how it’s cheaper and easier than ever to start a business but also that the competition is more fierce than ever, too. What are the implications of these market forces?

The effects are twofold. On one hand, an abundance of resources has recently come into existence that—in a vacuum—would make life infinitely easier for any entrepreneur. Obvious examples are Kickstarter, social media marketing, Amazon’s e-commerce platform, data analytics—the list goes on. Obviously, these facilitate the arduous and historically expensive process of starting a business. Just look at the following graph showing the decrease in time needed to scale a brand.

Copyright Reum Brothers, Used by Permission.

The problem with these resources, however, is that everybody has access to them. Since these goods and services simplify business building, more and more people enter the landscape and competition increases. While the increased number of competitors certainly is an implication, a more important one is that it becomes significantly more difficult for the best business to separate itself from the crowd.

 

Use a Microscope and a Telescope

Another juxtaposition of ideas is from the old saying that you need to have a microscope on one eye and a telescope on another. You also use the speedboat versus sailboat analogy. Talk about this and how aspiring entrepreneurs need to understand the differences and their role.

memories and dreams

Claim Your Magnificence

integrity advantage

The Integrity Advantage

 

Claim your magnificence.

That’s the last part of the subtitle of the book The Integrity Advantage: Step Into Your Truth, Love Your Life, and Claim Your Magnificence.

It grabbed my attention when it appeared on my desk at work. Someone entered my office for a meeting and I said, “As you enter, claim your magnificence!” I laughed and couldn’t wait to dive into the book.

Author Kelley Kosow, life coach and CEO, shares her insights on how to live from the inside out. I followed up with her to talk about her research and work.

 

“Everything that we need is inside us.” –Kelley Kosow

 

What is the integrity advantage?

The integrity advantage is a way of life.  It is based on living from the inside out, learning to trust and value yourself, and being honest and authentic with yourself and others. Predicated on the concept of wholeness and integration, it advocates embracing all of who you are and everything that has transpired in your life – the good, bad and ugly – so that you can operate from wholeness instead of lack, truth instead fear, and in the light of your grandest desires instead of paralyzed by feelings of doubt.

A person of integrity is someone whose life isn’t full of contradictions. They do as they say, and they say as they do. Who they are on the inside is who they are on the outside, and who they are on the outside is aligned with how they feel on the inside. They have declared what is important to them and who they want to be in this lifetime. The actions they take and choices they make are aligned with that declaration and reflect that they feel worthy and deserving to manifest that which they most desire.

Living in integrity is the ultimate advantage, because instead of trying to get it right, make it look right, or always being right, you are committed to living a life that feels right to you.

 

“A person of integrity is someone whose life isn’t full of contradictions.” –Kelley Kosow

 

Tell us about the integrity snatchers.

19 Quotes About Money and Finance

money quotes

19 Quotes About Your Money

 

Many people I meet have a complex relationship with money. They may desire it, fear it, or even despise it. I’ve seen families torn apart by it; neighbors fight over it; and friendships lost by it. I’ve also seen the power of charitable giving where lives are transformed from it.

Money is partly a reflection, an illusion, and a relationship. Finance is equal parts numbers and emotion.

Here are some quotes to help us think about money:

 

“Money often costs too much.” –Ralph Waldo Emerson

 

“The stock market is a device for transferring money from the impatient to the patient.” –Warren Buffett

 

“A budget is telling your money where to go instead of wondering where it went.” –Dave Ramsey

 

“It’s not your salary that makes you rich, it’s your spending habits.” –Charles Jaffe

 

“Don’t tell me where your priorities are. Show me where you spend your money and I’ll tell you what they are.” –James Frick

 

“Beware of little expenses; a small leak will sink a great ship.” –Benjamin Franklin

 

“If you want your income to grow, you too must grow.” –Idowu Koyenikan

 

“You will either tell your money what to do, or the lack of it will always manage you.” –Dave Ramsey

Become the Brave Leader You Were Born to Be

brave leadership

Get the Results You Need

The most amazing leaders are those who dare to be their true selves. That’s the philosophy behind the new book Brave Leadership: Unleash Your Most Confident, Powerful, and Authentic Self to Get the Results You Need.

Author Kimberly Davis is an actress turned leadership expert turned author. Her message of personal accountability immediately drew my interest.

I spoke with her about how to become the brave leader you were born to be.

 

“A hero is no braver than an ordinary man, but he is brave five minutes longer.” -Ralph Waldo Emerson

 

Unleash Your Most Confident Self

What type of leadership worked in the past but doesn’t work anymore?

While command and control worked well during the Industrial Age, today it can destroy a culture and suffocate your results.

 

“…you are the window through which you see the world.” -George Bernard Shaw

 

What leadership qualities are important to today’s workforce?

The best leaders—the men and women people want to follow, not have to follow—are confident, authentic (genuine, worthy of trust, reliance and belief), and intrinsically powerful, which means they’re connected to a purpose greater than themselves.

 

“It’s choice, not chance, that determines your destiny.” -Jean Nidetch

 

What stops most leaders from being that brave leader that they want to be?