With over 110 million books in print, David Baldacci is one of the world’s favorite storytellers. He is a writing productivity machine, churning out bestsellers almost as fast as his fans can read them. He and his wife founded Wish You Well Foundation, an organization dedicated to literacy efforts.
No matter your profession, I believe listening to David’s story will inspire you and give you ideas to help your own career.
In this video interview, David and I discuss:
How he maintains such productivity. He has never missed a deadline, and Fast Company labeled him one of the “most productive people.”
David’s advice for aspiring authors.
The real story behind his overnight success. His first published novel was Absolute Power, which immediately became a bestseller and a major motion picture starring Gene Hackman and Clint Eastwood.
His newest book, released today: The Finisher. Learn why David submitted the manuscript under a pseudonym, hiding his bestselling author credentials.
His passion for literacy and libraries.
Take a few minutes and learn from a master storyteller. His advice has the potential to improve your own story.
This is a guest post by Ivan Serrano, who has his very own niche blog of his own on 1800NumberNow.com, is a writer who is constantly finding new ways to be the voice of business communications, globalization and future tech. He hopes that these tips will help you in your own venture of becoming an expert in your niche.
When it comes to choosing a business to patronize, customers are more likely to choose the better-regarded, better-informed professional. The obvious challenge to being considered an expert in your niche, however, is publicity. Some of the best-regarded minds in any field aren’t well-known in their field, and certainly not by the general public. Establishing oneself as an expert in a particular field can be tricky to do, but there are media options to do so.
“Expert: Someone who brings confusion to simplicity.” Gregory Nunn
A cheap and easy way to announce to the world that you know what you’re talking about is by simply starting a blog— a consistent blog with the most relevant content, of course. Many will agree that blogs are designed to be a bit informal, so it’ll be acceptable at times to allow your blog to let readers know that there is a real person behind all of that content.
On the business side of things, this can be the blog on your company website, but the company would be better-served should the experts start a completely different site to discuss their field, and their understanding of the work. This will drive traffic back to the professional site, while still appearing to be impartial.
Having an online presence is one thing– being an authority in your niche is another. Personality is a big thing, and it plays a huge role in your blog’s voice. Regardless of whether you’re starting a blog for your business or for your own enjoyment, blogging has certainly become a viable marketing tool for both options, and it’s a great way to gain exposure.
It probably won’t hit the ground running right away, but if you remain committed, you’ll reach a strong readership in due time. Don’t forget to add those social sharing buttons as well!
“What is an expert? Someone who is twenty miles from home.” American Proverb
2) Guest-blog for an established professional blog
Writing for a professional blog that is already established in a particular field can garner more visitors for your newly-founded professional blog, as well as your own website. Building relationships in your networks will take time, therefore, you should be consistent in your activities (i.e. a single post won’t do much, especially when trying to forge a relationship with a certain site).
The more in-depth, well-researched posts you are able to produce on authoritative blogs, the more often you will have the opportunity of communicating and interacting with people.
The purpose is to get your name circulated among the people who can trust what you have to say. If you’re managing a business, guest blogging can also be a great way to promote your services and products. If you conduct a Q&A or dispense information regarding a particular topic, viewers are more likely to want to know more about you and why you are an expert. That’s what you are looking for.
3) Host a podcast
Long reserved for those with spare money to rent out a recording studio, hire a producer and then spend on advertising for the show, podcasting is actually quite easy to do.
Using a simple microphone (in a pinch you can use the microphone built into laptops, but an external microphone provides better quality), and free audio editing software like Audacity, anyone can record, edit and export audio to an mP3. Post it on your blog and website, and now visitors can put a voice to the name, as well as listening to you display your expertise on the matter.
“Expert: a man who makes three correct guesses consecutively.” –Dr. Laurence Peter
Vince Lombardi never admitted to failure. He always said that he never lost a game, he just ran out of time. To Lombardi, failure was not fatal; it did not mean that hope was lost. He simply refocused his team and made the necessary game strategy alterations. In his mind, he never lost or failed because he always made the necessary changes going forward.
There is a difference between failure and defeat. Failure is temporary, but defeat is permanent. I’d love to see the statistics for how many entrepreneurs mistook a failure as defeat and gave up. For anyone who accepts defeat, there is no hope, only regret.
Failure is temporary, but defeat is permanent. -Tom Panaggio
Today, I am an amateur race car driver. That obsession began in 1983 after I attended a sports car race at Daytona International Speedway. My background was in traditional athletics, and I knew nothing about racing or how to even begin to get involved. All I knew was that I wanted to do it. After conducting some research, I found that I needed to go to two accredited racing schools to qualify for a license, with the caveat that school number two must be a Sports Car Club of America (SCCA) sanctioned school. If I didn’t pass this second school, there would be no racing for me.
The first school I attended, Skip Barber Racing School, supplied everything needed, including a real race car and all the safety equipment. The second SCCA school supplied only the racetrack and instructors; I needed to provide my own race car. By luck, I knew someone who owned a race car and was retired from driving. He was gracious enough to let me borrow his car if I paid to get it track ready. That turned out to be a mistake on his part.
I failed at the second racing school. Twice. In consecutive weekends, I failed due to mistakes. (Okay, I crashed both times.) The second failure caused the untimely death of the borrowed race car in a spectacular crash at over a hundred miles an hour. I can still see the track workers leaping from their protective bunker moments before I plowed into it.
Everyone told me to quit, to give up. They said that I didn’t have what it takes to be a race car driver. Even I had doubts, but my desire to race had not lessened. In fact, everyone else’s doubts made me want to prove that I could do it. I was determined, and I wouldn’t let failure defeat me.
The difference between the impossible and the possible lies in a person’s determination.”
“Does your performance reflect your potential?” is a question posed by Scott Addis in the introduction of his new book. It’s a question I have often asked of myself and of others over the years. Reaching your potential, hitting peak performance, and achieving your best self are different ways to talk about the subject of personal success. I recently had the opportunity to talk with Scott about his thoughts on maximizing performance.
Confident people risk security to achieve higher levels of growth and independence. -Scott Addis
Scott Addis is the President and CEO of The Addis Group and Beyond Insurance, and author of SUMMIT: Reach Your Peak And Elevate Your Customers’ Experience. Beyond Insurance is a coaching and consulting company whose purpose is to transform the process that insurance agents, brokers and carriers use when working with clients. Scott is recognized as an industry leader having been awarded the Inc. Magazine’s “Entrepreneur of the Year” Award as well as “25 Most Innovative Agents in America”.
SUMMIT is divided into four elevations. What are the four elevations? Why is the book organized this way?
When it came to putting the material into a book, I thought it seemed natural to organize and edit the writings into a sequence that reflected a progression from individual skill development to business relationships to the customer experience. Summit is therefore divided into the following four elevations:
Elevation I: Preparing for the Climb (Developing Your Personal Readiness)
Elevation II: Setting up Base Camp (Preparing to Present Yourself to Others)
Elevation III: On to the Summit (Focusing on the Customer Experience)
Elevation IV: The Final Ascent (Discovering Your Inner Strengths)
In Elevation I, you emphasize the importance of paying attention to four performance indicators and developing them as the reader progresses. One of these performance indicators is natural strength. Why is it crucial to focus on honing natural strengths rather than improving weaknesses?
Every person who has ever lived has natural strengths (also known as Unique Abilities) though most people are not conscious of them. Because of this lack of awareness, these people have not experienced the infinite rewards that come from being able to harness and develop their natural talents and pursue their passions wholeheartedly. The more you are able to recognize your natural strengths and shape your life around them, the more freedom, success and happiness you will experience. Your Unique Abilities (i.e., Natural Strengths) have four characteristics:
A superior ability that other people notice and value
Love doing it and want to do it as much as possible
Energizing for you and others around you
You keep getting better, never running out of possibilities for further improvement
Most individuals are not able to identify their natural strengths, let alone concentrate on them, because they are trapped by childhood training. We learn at a young age that the secret to success in life is working on our weaknesses. Unfortunately, it is the focus on weaknesses that results in a sense of deficiency, failure and guilt. As a result, our lives are filled with frustration, wasted potential and missed opportunities. Letting go of these “lack of abilities” to focus on the things you love is a key to maximizing your performance.
Innovation is the lifeblood of the peak performer. -Scott Addis
In Elevation III, you discuss the customer experience. What is the customer experience? Why are the first impressions so significant in building customer relationships?
The Customer Experience Journey is the sum of all experiences that the customer has with you and your firm, the actions and results that make the customer feel important, understood, heard and respected. Each customer interaction molds and shapes the Journey.
A first impression is the mark you make in the first moments of interacting with someone. This impression has a strong effect on one’s intellect, feelings, or conscience.
It is interesting to note that the brain is immensely perceptive and takes into account every minor detail of another’s facial features. The sight and sound around us are picked up by sense organs and the signals are passed to the brain. These signals are then compared to the memories of past experiences. The interpretations of these signals play a key role in forming the first impression.
In your book, you write: “Work-life balance remains my biggest challenge in my quest to reach the peak.” How do you define work-life balance? Why is it difficult to achieve equilibrium between the two?
The term “work/life balance” first appeared in the 1970’s. The expression means having equilibrium among all the priorities in your life. It is interesting to note that this state of balance differs from person to person. However, if there is little or no balance over an extended period of time, the vast majority of people experience stress and, eventually, burnout.
Today’s intense, competitive business climate has created corporate cultures that demand more and more from professionals. To get ahead, 60 to 70 hour work weeks appear to be the new standard.
Goal setting is also very important on the climb. Why is mental imagery, or visualization, a key component of successful goal setting?
Visualization allows you to see yourself at some point in the future, while goals offer a road map to reach these visions. There is nothing more rewarding than having visions, setting goals, launching into action and persisting until you reach your destination. The key to goal setting is your ability to turn this vision into reality.
Mental imagery is essential to goal setting. Your ability to see yourself at the point of goal actualization is a key component to successful goal setting. Goal setting breaks down unless you have great clarity about your vision.
“The last few steps of the climb will be the toughest, yet the most rewarding. They will require mental toughness, commitment, drive, self-discipline, positive attitude, and positive self-image. It is when you make your final ascent that you will discover your inner strengths.” –F Scott Addis
Why is a positive first impression so important? What are some tips you can offer our listeners or readers on creating a positive first impression?