The Electricity of Our Times
Artificial Intelligence (AI) is the new electricity of our times. That’s what Chris Duffey, creative technologist says about this incredible technology revolutionizing industries the world over. Chris spearheads Adobe Creative Cloud strategic development partnerships.
His new book Superhuman Innovation showcases how AI will supercharge the workforce, the world of work, and can be harnessed to deliver powerful change. It is a practical guide to how AI and Machine Learning are impacting not only how businesses, brands, and agencies innovate, but also what they innovate: products, services and content.
In this world of product and pricing parity, the delivery of superior service experience has become the new marketing, and the new real competitive edge. With AI, companies can harness the power of data, personalization and on-demand availability at the touch of an intelligent button.
Superhuman Innovation discusses how AI will serve the superstar innovators of tomorrow by enabling them to see deeper insights and set sail for higher goals. It unearths a powerful five-pronged model which describes how AI enables innovation through the offerings of Speed (facilitating work processes), Understanding (revealing and mastering deep insights), Performance (customization of delivery to customers), Experimentation (the iterative process of reinvention and feedback) and Results (tangible, measurable and optimizable results).
“Artificial Intelligence (AI) is the new electricity of our times.” -Chris Duffey
A Book Co-Written by AI (!)
How in the world?! That’s my first thought as I am talking with you. Chris, how did you co-write this book with Aimé, an artificial intelligence agent?
When I was a creative technologist working on digital health experiences, I saw first-hand how AI has the power to enrich people’s lives, and that was the source of inspiration for writing the book. We are now going through this interesting period with AI, and we go through it with every new technology – first we need to understand what it is and is not and then how to operationalize it within organizations both big and small to be able to leverage it to solve real world business and societal problems. With the recent advances of AI particularly around 2012, we had a convergence of computational power, access to a surplus of data and new AI techniques that allowed us to have this resurgence of use cases and applications.
So with this in mind, during the process of writing the book about the immense possibilities of AI as an amplifier of human ability at scale, I was inspired by a number of AI firsts: the first news articles created by AI, the first financial reports made by AI, the first car commercial created by AI, the first perfume created by AI, the first AI artwork sold at Christies, the first movie trailer created by AI… So I said to myself let’s not just write a book about AI, but let’s use AI to be a co-author. One interesting future conversation point here is, we do have a tendency to apply human traits to AI systems. In a sense it’s cognitive shorthand for contextualizing what an AI system can help achieve, so when we say co-author, we define it on 3 levels.
This framework of AI tools to help assist in the writing process was comprised of AI Voice Recognition, AI Content Understanding/Summarization, and AI Content Creation and Generation.
Voice Recognition and continuous dictation enables human-to-system interaction through a voice-user interface (VUI) for tasks such as speech-to-text, text-to-speech, voice editing, formatting, spelling, and sharing of documents—essentially a multi-model communication exchange.
AI Content Understanding and Summarization technology reviews and abridges databases, articles or research papers into quick, digestible content through approaches such as sentiment analysis, attribute labeling, and organization of higher-level concepts based on contextual understanding.
AI Content Creation and Generation is the ability for the system to develop concepts and ideas to aid the content creation process. Writing algorithms which were designed to emulate the human writing process helped contribute ideas, titles, content and responses.
The book’s format reflects and is written as the dialogue between myself and the AI system which we call Aimé, which stands for AI + Me, and is reflective of how AI has the ability to amplify the human experience.
McKinsey: AI is advancing 10 times faster and at 300 times the scale of the Industrial Revolution