A few summers ago, I watched a father coaxing his daughter to jump into the pool. It brought back memories of me doing the same thing with my daughter years before.
She was adamantly refusing to leap. He was frustrated. And then something happened. He sweetened the offer with a promise of a grape popsicle.
She was in the water before I even knew what happened.
That little incentive was a nudge. Motivation at its best.
I first became aware of nudge theory from the book, Nudge by Richard Thaler and Cass Sunstein. The authors highlighted how we think and make choices. Others had written about it previously, most notably James Wilk before 1995.
Since then, I am more conscious looking for how others are trying to influence my behavior. I also use nudges to help me meet my own goals. Putting healthy food within reach and making it harder to reach unhealthy snacks falls in this category.
Do you use nudge theory?
Here are a few examples of it:
Thank you to Psysci.co for the infographic.