Juliana Stancampiano, author of RADICAL OUTCOMES: How to Create Extraordinary Teams, is an entrepreneur and the CEO of Oxygen. For more than fifteen years, she has worked with Fortune 500 companies, both in them and for them. Her firm’s clients include Microsoft, DXC, Delta Dental (of WA), Starbucks, F5 Networks, Avaya, and Western Digital, among others. Her in-depth experience, along with the research that Oxygen conducts and the articles she has published, has helped to shape the perspective that Oxygen embraces.
After reading her new book, I reached out to Juliana to learn more about her work.
“You cannot defend your design without knowing what you’re designing for.” -I.M. Pei
What’s the role of the leader in the team to produce radical outcomes?
The leader sets the vision and acts as the guard rails. The leader remains outcome-focused yet allows flexibility to achieve the outcome. It’s not commanding and controlling your team. It’s knowing their strengths and ensuring roles and abilities are aligned.
“Teams must understand and focus on outcomes, not on tasks.” -Juliana Stancampiano
What are the obstacles many teams face in becoming an effective ensemble?
Lack of role clarity. Clearly defined roles and responsibilities avoid internal disagreements. Teams must understand and focus on outcomes, not on tasks.
Structure and process that prevent ensembles working effectively. We’ve seen performance management that rates people in comparison to their peers, not based on outcomes. When people are rated on a curve, they constantly compete with each other to improve their own rating. This prevents meaningful ensemble work.
Lack of visibility of work product. Teams must share, even before the “thing” is completed. Early sharing allows teams to iterate together and stay focused. Lack of sharing produces work that often doesn’t meet the stated outcome. It also causes unnecessary re-work.
Various modes of communication. Effective teams must communicate differently – fast communication, phone communication, chat communication – depending on topic and need. They embrace different modalities, at different times and with different people.
“Lack of sharing produces work that often doesn’t meet the stated outcome.” -Juliana Stancampiano
High-performing leaders don’t always lead by the book. They may not be full of praise. They may not celebrate small wins and give positive feedback. But somehow, some way they manage to deliver growth year after year. They can even set the bar for the entire industry. This leadership philosophy is different than what many of us follow today. Since I enjoy studying these various models, I wanted to share it with you.
Stanislav Shekshnia, Veronika Zagieva, and Alexey Ulanovsky have studied them for ten years. And they write about their findings in Athletic CEOs: Leadership in Turbulent Times. I recently asked Stanislav to talk about their research.
“Don’t let anybody work harder than you do.” -Serena Williams
What is Athletic Leadership and what are Athletic Leaders’ unique attributes?
Athletic Leadership is a model, a construct, which describes effective leadership in the specific context, defined by rapid obsolescence, high turbulence, heavy government involvement, high-power distance leadership tradition, and a medium level of development of human capital.
Athletic is a metaphor which we used to emphasize a very important characteristic of the effective CEOs we have studied – mental toughness. Just like top athletes these leaders are super-ambitious, passionate, focused, cool-headed and merciless to the competitors, followers and themselves. This evokes images familiar to all of us: Usain Bolt, Wane Gretzky, Maria Sharapova and Serena Williams.
At the same time, business leadership is more complex than sports. Athletic CEOs combine toughness with mental adaptability. They are proactively curious; they constantly reinvigorate knowledge, and they change their mental models. This almost improbable combination makes them effective.
“I love competition, so when you talk and tell me what you’re gonna do, all it makes me wanna do is work harder.” -Usain Bolt
The agendas of athletic leaders – their ambitions and major themes – are complex and multidimensional, with many different overarching themes, time horizons and specific projects. However, there are two central leitmotifs in all this diversity: winning and transforming.
Athletic leaders strive to beat specific competitors – companies and leaders they recognize as such. They work hard to beat their own records, e.g. they want their companies to constantly outperform themselves. They would like to set world records. Their playing field is the world, and their benchmarks are the global leaders. And athletic CEOs want their companies to win championships as well as single matches; they make the long-term success of their organizations a very important element of their leadership agendas.
Leadership is always about transformation, and this priority sits high on the agendas of athletic leaders. Transformation, or positive change for its own sake, has a profound meaning for them. And, as with ‘winning,’ athletic leaders pursue different kinds of transformation at different levels. They change people who work for them, the companies they manage, the industries they compete in, the communities their businesses operate in and the countries in which they live and work.
Athletic leaders also use some distinct iterative behavior strategies for leading people and organizations which I call meta-practices. These practices produce superior financial performance (outputs of athletic leadership) and long-lasting transformational legacy (outcomes of athletic leadership).
“Success is no accident. It is hard work, perseverance, learning, studying, sacrifice and, most of all, love of what you are doing or learning to do.” -Pele
What do these leaders do that is not necessarily “by the book”?
The model of athletic leadership describes what effective leadership actually looks like in the specific context. This model seems contradictory: it reflects both ‘good’ and ‘bad’ sides of leadership. Some specific elements of athletic leadership go against well-established and widely-accepted leadership models. Let me give you some examples.
Athletic leaders do not fit into the well-known ‘Level Five Leadership’ model depicted in Jim Collins’s bestselling book From Good to Great. They are not humble, but openly ambitious. They say ‘I’ much more often than ‘we.’ They do not follow ‘the Window and the Mirror’ pattern that Collins describes; rather, they habitually take the credit for success and may blame subordinates for underperformance. They usually decide on a course of action and only then think about the people who will carry it out (contravening the ‘First Who … Then What’ principle of ‘Level Five’ leaders). They do not shy away from the limelight, but constantly seek it. CEO Vitaly Saveliev appears in every issue of the Aeroflot inflight magazine; Herman Gref has given more than a hundred press interviews since becoming Sberbank CEO.
“I hated standing on that third-place podium. Hated it, hated it.” -Michael Phelps
Athletic leaders do not always demonstrate another recognized attribute of effective leadership: emotional intelligence – at least not in the way described by Peter Salovey, John Mayer, David Caruso, or Daniel Goleman, who write about understanding and regulating personal emotions, understanding the emotions of other people, and interacting with them on the basis of that awareness. Athletic leaders are relaxed about managing their own emotions and give themselves the freedom to raise their voices or threaten followers. They criticize more often than they praise. Providing positive, constructive feedback is not their strongest competency. One of them said to us, ‘My deputies are mature, well-paid professionals – if they don’t understand what they do well, they should not be where they are. They don’t need feedback.’ Athletic leaders do not often reflect on what effect their actions and words have on other people and rarely take any steps to correct negative outcomes. They are so passionate about what they do that they assume others share the same passion, demonstrate the same level of commitment, and therefore do not require any kid-glove treatment. Like top athletes, athletic leaders are so concentrated on winning that they tend to forget about the people who help them to win.
“I don’t fold under pressure, great athletes perform better under pressure, so put pressure on me.” -Floyd Mayweather
Learning to be an effective, influential leader is a lifelong goal for most of us. That’s why I read all I can from as many different sources as possible.
Coach, consultant, and speaker Paul Larsen believes that anyone can become a more powerful leader. His new book, Find Your Voice as a Leader, offers a model to help everyone become a better leader. Paul’s many corporate roles, including Chief Human Resources Officer for a $3 billion organization, makes him an ideal teacher. I recently asked him to share his experience and the research in his new book.
“Speak with intent so that you can lead with vision.” –Paul Larsen
As an executive coach, I partner with leaders across all industries and within all types of organizations. I have found that a resulting impact of the politics and the normative structures of organizations is that the creative talents, or voices, of leaders are stifled into an expected pattern of behavior. Leaders learn quickly that to succeed is to “go with the flow” and not make waves. Their unique voice can be easily silenced.
Thus, many leaders get lost in the noise of today’s chaotic business environment. They remain quiet instead of speaking up, even when they have an opinion. They follow someone else’s decision instead of doing what they really want to do. They let the chatter in their head get the best of them, and they end up second guessing every action or step they take. Or they remain with the status quo instead of taking any action at all. They hide behind others instead of making their own decisions.
To “find your voice as a leader” is to create a compelling and unique leadership brand by:
– Discovering your critical leadership VALUES;
– Creating a compelling vision to get the OUTCOMES you desire;
– Building relationships with INFLUENCE and credibility;
– Making decisions that reveal your COURAGE to take a stand;
Your values are your core beliefs and ideals that guide your decisions, your worldview, your insights, your actions, and your communications. Your values are the principles you believe are important in the way you live and work. They determine your priorities, and, deep down, they are the measures you use to tell if your life is turning out the way you want it to. When your actions and beliefs match your values, life is usually good— you’re satisfied and content. This is the primary reason identifying your values is so important. Values exist, whether you recognize them or not. Yet, your leadership impact will be much more confident and stronger when you know and acknowledge your values and when you make plans and decisions that honor them.
What happens when our values are in conflict?
When your actions and beliefs match your values, life is usually good— you’re satisfied and content. However, when the environment and the accompanying actions and beliefs don’t align with your values, life feels out of sorts, and it can be a real source of discontent and unhappiness. This misalignment of our values is one of the core sources of dis-engagement at work and occurs on a very regular basis. We make compromises on a daily basis, and within our corporate environment, we make compromises as they pertain to values when matched against the values of the organization. But when these compromises are made on a consistent basis and/or the compromises create a very large “values gap” between the individual and the organization, this can result in a feeling of dis-engagement and lack of commitment. And it will not be solved until the individual decides to take deliberate action on this compromise and ask, “Is this the type of environment that will provide me the ability to do my best work or do I need to plan for a change?”
How does identifying your values set you apart from other leaders?
We are all governed by a set of values that act as our “inner GPS.” Our values govern our decisions, our judgments, our communication and our overall worldview. They shape who we are. Leaders who identify their core set of values and lead out front with their values are more confident, more courageous and more influential versus leaders who do not. Values are more than just a “set of words on a laminated card,” they are the core DNA of every leader and are the ingredients of the legacy each leader leaves behind.