Reinvent Your Personal Brand

Have you been passed over for a promotion?  Again?

When others describe you do they use words like “visionary” or “dinosaur”?

Are you looking for a job?

How would you describe your own personal brand?

Have you missed an opportunity because someone thought of you incorrectly?

Take Charge of Your Personal Brand

Karen Kang is one of the world’s authorities on creating a personal brand.  As a brand strategist, Karen guides individuals through a process to strategically create a personal brand.  Karen knows what it takes to build a brand.  She is a former partner with world-renowned Regis McKenna, Inc., the marketing firm that created and launched the Apple brand.  She’s the founder and CEO of BrandingPays, and she has consulted with over 150 organizations around the world.

Her new book BrandingPays is a step-by-step guide to reinventing your personal brand.  I recently had the opportunity to ask Karen a few questions about her work and her book.

Karen, you’ve worked with startups all the way to some of the world’s biggest companies.  Although you continue to do corporate branding, your new work is mainly focused on individuals.  Why is personal branding so important today?  Has personal branding increased in importance?

Personal branding has gone from being a “nice to have” to a “got to do.”  Competitive forces in business and communication—from globalization to social media—have combined to make personal branding a requirement.  Gone are the days when you got on a career track with one company and rode it until the end of the line.  Whether you work for a company or not, you are a free agent.  You need to think like a “company of one” in how you position and market yourself.

Karen Kang

How to Get Through to Almost Anyone with Soar Selling

Photo by tgreyfox on flickr.

David and Marhnelle Hibbard have just released Soar Selling, a new book designed for anyone in sales.  And, in my opinion, all of us are in sales and can benefit from learning the techniques in books like this one.  The subtitle is, “How to Get Through to Almost Anyone-the Proven Method for Reaching Decision Makers,” but it’s more comprehensive than that subtitle suggests.  It’s a must read for anyone in the world of selling.

I recently had the opportunity to ask David and Marhnelle about SOAR and their observations of the world of selling.

First, what does the SOAR acronym stand for? Soar Selling

It stands for “Surge of Accelerating Revenue” because when organizations install SOAR… revenue ‘surges!’ – It’s about driving net new business.  Through years of training sales, we have seen client attrition in organizations, mergers, economic shifts, loss of major accounts, etc….as a result, it is critical to consistently drive new business to protect base revenue!  So SOAR is about driving strategic call activity to potential new clients.

As your subtitle suggests, you have methods for getting to decision makers in this book.  It’s impossible in a quick interview to delve into all of the tactics and methods for doing that, so we will briefly touch on that and then hit other areas.  What have you observed is the biggest problem for sales people reaching decision makers?

Multiple, but one of the primary is their “mindset.”  Salespeople often approach making the call with an attitude of “TRY” or even worse…“I don’t think I’ll get through – I’ll probably get blocked or the receptionist is out to get me.”

Mindset and attitude figure prominently in your teaching.  Tell us more about mindset. 

“If you think you can or your think you can’t …either way you are right.”  We teach the techniques of getting through and there is a specific formula SOAR reveals; however, the power of mindset and strategic SOAR mechanics ends up defining results!

Make Your Days Count

Mastering Your Life Right Now (and a book giveaway)

For over thirty years (10,950 days), Robert D Smith has worked behind the scenes as Andy Andrews’ manager and as a consultant to numerous best-selling authors and speakers.  Most know him as THE Robert D, and his infectious energy and enthusiasm for life radiates into a room even before he steps into it.


We gave away some free AUTOGRAPHED copies of 20,000 Days and Counting.

Winners have been selected and notified.

To qualify for the random drawing:

  1. Leave a comment below. Why would this book be helpful to you?
  2. Send out this post. You can use Twitter, Facebook or Google+. You could also use a pigeon, but you’d likely miss the contest end date.


When I read THE Robert D’s book, I realized it was the perfect way to start a new year.  It’s packed with practical steps to make the most of your days.  It’s a fast read, but one that will linger with you as you contemplate your life.

Let’s start with the title.  20,000 Days and Counting.  That grabbed my attention as I wondered about the significance of 20,000 days.  Turns out that you realized in 2009 that you had been alive for almost 20,000 days.  That realization had a big impact on you, didn’t it?

I would say the impact was huge. When you see your number, it really gives you a sense of urgency and intensity.

2.  I love to invent reasons to celebrate.  My wife and I celebrate more dates than anyone, and I even invent anniversaries and holidays just so we can celebrate something.  So, I was thrilled to see you talking about celebrating in this book.  Why is celebrating so important?  How do you make it a part of your daily life?

20000daysCelebrating is critical because it’s the only way to withstand living a life of intensity and purpose. If you’re living each and every day with meaning and intentional action to fulfill your purpose, you’re going to be drained from time to time. Allowing yourself time to celebrate the little accomplishments along the way will keep you focused and help you avoid burnout.

3.  From what I read, you seem to love the word “no.”  Why is “no” such a power word?

What’s Your Yes?

Some people are defined by “yes”.  They live to fulfill their “yes”.  They dream, plan and act all according to their “yes.”  Everything they do revolves around the “yes” of their own lives.

Their opposites are “no” people.  These are people who don’t live for their “yes.”  Instead, they just try to avoid their own “no.”  They never discover their own potential.

My friend Mike Glenn recently wrote a book called The Gospel of Yes.  I asked him about the title of this book.  He grew up in a way and in a church that defined life with “no.”  (As in no drinking, no smoking, no this and no that.)

But, he later realized that life’s power is in the “yes”:

It’s not what we are against, but what we are for.

It’s not what you’re bad at, but what you’re good at.

It’s not about your limitations, but about your gifts.

How to Read a Client from Across the Room

Photo by woicik on flickr.

Brandy Mychals is a speaker, communications expert and creator of the Character Code® System.  Her new book, How to Read a Client from Across the Room, is a deep dive into her Character Codes and how to relate to people by understanding their personalities and knowing how they want to be treated – even from across the room.

Let’s start by going back years.  You were in two car accidents, and they are important to your story.  Your first accident was what can only be described as a freak accident.  Describe the accident and how it changed your career path.

I was focused on launching my communications career, possibly working in media or writing when this freak accident occurred. It was only a few months before graduation, and I was driving in LA when I saw a tire flying at me through the air. It had come off the freeway overpass above and since I was driving with oncoming traffic, I had nowhere to go.

The tire crashed through the sun roof of my car and struck my head. It took over a year to fully recover, and part of the healing modality I experienced in that process was chiropractic. I was motivated to use my communication skills with patients and headed off to chiropractic college.

You then built a very successful chiropractic business.  What was your formula for small business success?

The first piece of the formula for small business success is to show up and treat it like a business. So many solopreneurs, service providers, health practitioners or creative individuals that have a skill, craft or initials after their name think that learning their technique is enough. That is just the start. When it comes down to it – it is a business and has to be run like one. That means marketing, sales, admin and creating systems. I went through and created every aspect of the business so it would run well, without me having to personally complete each task.

I also always apply a global perspective and focus on where do we want to go? When you are clear about what you want to accomplish, your goals if you will, it actually impacts every decision you make today and tomorrow. That is what gets you there. If the end result isn’t identified, you will never get there because you won’t be clear about the daily steps to arrive there.

Lastly, understanding people, what they need, what they want, what motivates them, how to build a community, following, create buzz and momentum is invaluable. Every business needs an inflow of new business and new clients. Businesses wither and die on the vine if they don’t understand their clients inside and out.

After becoming a chiropractor, fate intervened again, and you had another car accident.  This one was worse in many ways, but it also changed your career path.

Yes, I thought I was done with dramatic car accidents, but apparently I had another path to travel.