Have you been passed over for a promotion? Again?
When others describe you do they use words like “visionary” or “dinosaur”?
Are you looking for a job?
How would you describe your own personal brand?
Have you missed an opportunity because someone thought of you incorrectly?
Take Charge of Your Personal Brand
Karen Kang is one of the world’s authorities on creating a personal brand. As a brand strategist, Karen guides individuals through a process to strategically create a personal brand. Karen knows what it takes to build a brand. She is a former partner with world-renowned Regis McKenna, Inc., the marketing firm that created and launched the Apple brand. She’s the founder and CEO of BrandingPays, and she has consulted with over 150 organizations around the world.
Her new book BrandingPays is a step-by-step guide to reinventing your personal brand. I recently had the opportunity to ask Karen a few questions about her work and her book.
Karen, you’ve worked with startups all the way to some of the world’s biggest companies. Although you continue to do corporate branding, your new work is mainly focused on individuals. Why is personal branding so important today? Has personal branding increased in importance?
Personal branding has gone from being a “nice to have” to a “got to do.” Competitive forces in business and communication—from globalization to social media—have combined to make personal branding a requirement. Gone are the days when you got on a career track with one company and rode it until the end of the line. Whether you work for a company or not, you are a free agent. You need to think like a “company of one” in how you position and market yourself.