When Standing Out Is No Longer Enough

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5 Factors of Iconic Performance

 

What if standing out in a crowded field is no longer enough?

How do you rise above the noise and become distinct?

What does it take to become truly iconic?

 

Scott McKain is the founder of the Distinction Institute and one of the most iconic professional speakers in the world. He has written numerous books including the 7 Tenets of Taxi Terry and Create Distinction. His latest book, ICONIC: How Organizations and Leaders Attain, Sustain and Regain the Highest Level of Distinction, may be his best ever.

 

In this video interview, we discuss:

  • What an iconic organization looks like
  • Steps that leaders take to deliberately make their organizations iconic
  • What is distinctive and iconic performance

5 factors of iconic performance:

  1. Play offense
  2. Get promise and performance right
  3. Stop selling
  4. Go negative huge surprise to most
  5. Reciprocal respect

 

Some great quotes from ICONIC:

 

“Problems in differentiation are usually not about your why, it’s that you need to deliver a better how.” -Scott McKain

 

“Never forget the high price champions pay to become the distinctive best.” -Scott McKain

1 Sure Way to Kill Your Job Interview

Watch Your Words

He looked like the perfect hire on paper.

Relevant experience? Check.

Good education? Check.

Awards and accolades? Check.

References? Check.

Two interviewers in, he was impressing in a positive way. I was the third interviewer and asked him about his past employer.

That’s when everything changed.

His face immediately turned red. He took a deep breath. His jaw clamped shut and you could see the muscles in his face tense.

I suppose he could have recovered, but it only got worse.

He started to unleash his anger about how he was treated, who did what, why he left. There was an untold story and this was his chance to tell it.

Wrong answer.

 

“Silence is a true friend who never betrays.” -Confucius

 

Focus on the Positive

It almost never pays to malign your former employer whether on an interview or even within your social network.

Were you wronged? Let’s face it: no one cares.

And, when all is said and done, who is hurt more? You are. You become known as someone who is negative, someone who is bitter. It’s far better to say nothing.

 

“Saying nothing . . . sometimes says the most.” -Emily Dickinson

 

In my career, I have had the good fortune of working for some amazing companies. I learned from each one.

Incredible experiences. All positive. New skills. Lifelong friends.

I could choose to focus on the negative, too. But I choose not to.

I choose to celebrate what I learned along the way. And honestly, I really don’t have anything negative to say. My mind simply cannot grasp how anyone wouldn’t have a positive experience.

Choose to be positive. Describe your employer in positive terms. Explain what you learned.

You don’t have to be fake. You don’t have to give false praise. Be truthful, but focus on the positive.

Even the bad boss will have some positive attribute.

 

“Your attitude, not your aptitude, will determine your altitude.” –Zig Ziglar

 

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