NOTE: Sadly, in July 2012, Jonah Lehrer resigned from The New Yorker and Wired after accusations of plagiarism and making up quotes. The book Imagine was pulled from bookstore shelves and thus is not available.
One of my favorite thought leaders is Jonah Lehrer. He’s a Contributing Editor at Wired, writes frequently for The New Yorker and Radiolab, and I never miss his “Head Case” column in The Wall Street Journal. His book How We Decide was an instant bestseller. On a plane the other day, I struck up a conversation with someone engrossed in his first book, Proust Was a Neuroscientist. My seatmate was sold on getting his newest book, Imagine: How Creativity Works, as soon as he could get his hands on it.
Recently, Jonah answered a few questions about creativity and innovation.