Jonah Lehrer on Boosting Creativity

IMPORTANT UPDATE

NOTE:  Sadly, in July 2012, Jonah Lehrer resigned from The New Yorker and Wired after accusations of plagiarism and making up quotes.  The book Imagine was pulled from bookstore shelves and thus is not available.

One of my favorite thought leaders is Jonah Lehrer.  He’s a Contributing Editor at Wired, writes frequently for The New Yorker and Radiolab, and I never miss his “Head Case” column in The Wall Street Journal.  His book How We Decide was an instant bestseller.  On a plane the other day, I struck up a conversation with someone engrossed in his first book, Proust Was a Neuroscientist.  My seatmate was sold on getting his newest book, Imagine: How Creativity Works, as soon as he could get his hands on it.

 Recently, Jonah answered a few questions about creativity and innovation.

Discussing Escape Velocity with Geoffrey Moore

Photo courtesy Geoffrey Moore

One of the most thoughtful voices on transformative challenges and disruptive change is Geoffrey Moore.  His books are must-reading in business schools, but are applicable to anyone seeking significant growth or change.  I’ve spoken on the topic of personal and industry change at various conferences.  After one of my speeches, someone connected me to Geoff.  I enjoyed meeting him since all of his books are in my private library at home:  Crossing the Chasm, Inside the Tornado, The Gorilla Game, Living on the Fault Line, and Dealing with Darwin.