Daniel Burrus is a world renowned business strategist, futurist and technology forecaster. He is the CEO and founder of Burrus Research, a firm that helps spot trends for clients to take advantage of coming market forces. His latest book Flash Foresight is a New York Times and Wall Street Journal bestseller.
In his book, he outlines seven principles of transformation including:
1. Start with certainty
4. Take your biggest problem—and skip it
5. Go opposite
6. Redefine and reinvent
7. Direct your future
You provide seven triggers for users to pursue to create their own flash foresights. What’s the history of the development of these triggers? Which came first? Did you end up discarding or merging other potential triggers?
When the advance copy of Tina Seelig’s inGenius: A Crash Course on Creativity came across my desk, I couldn’t wait to read it. Read her book and you will find yourself on the front row of her always-filled class on innovation. It’s a practical guide helping anyone improve his or her creativity. Tina Seelig is the director of the National Center for Engineering Pathways to Innovation and the executive director of the Stanford Technology Ventures Program. In addition, she has a Ph.D. in neuroscience from Stanford University Medical School.
Dr. Seelig recently answered a few questions for me about her work.
Are we born with a creative gene or are we able to learn it as a skill?
Our brains are built for creative problem solving, and it is easy to both uncover and enhance our natural inventiveness. The human brain evolved over millions of years from a small collection of nerve cells with limited functionality to a fabulously complex organ that is optimized for innovation. Our highly evolved brains are always assessing our ever-changing environment, mixing and matching our responses to fit each situation. Every sentence we craft is unique, each interaction we have is distinctive, and every decision we make is done with our own free will. That we have the ability to come up with an endless set of novel responses to the world around us is a constant reminder that we are naturally inventive.
Make innovation a study and you inevitably will run into one name: Jeff DeGraff. Dr. DeGraff is a professor at the Ross School of Business at the University of Michigan. He’s been called the Dean of Innovation. Before moving to Nashville, I lived in Ann Arbor and had the opportunity to meet him and see him in action. Jeff has worked with some of the biggest global corporations including Apple, Visa, GE, Coca-Cola, and Johnson & Johnson.
I recently had the opportunity to talk with Jeff when I visited the University of Michigan. He has created an innovation laboratory called the Innovatrium.
NOTE: Sadly, in July 2012, Jonah Lehrer resigned from The New Yorker and Wired after accusations of plagiarism and making up quotes. The book Imagine was pulled from bookstore shelves and thus is not available.
One of my favorite thought leaders is Jonah Lehrer. He’s a Contributing Editor at Wired, writes frequently for The New Yorker and Radiolab, and I never miss his “Head Case” column in The Wall Street Journal. His book How We Decide was an instant bestseller. On a plane the other day, I struck up a conversation with someone engrossed in his first book, Proust Was a Neuroscientist. My seatmate was sold on getting his newest book, Imagine: How Creativity Works, as soon as he could get his hands on it.
Recently, Jonah answered a few questions about creativity and innovation.
One of the most thoughtful voices on transformative challenges and disruptive change is Geoffrey Moore. His books are must-reading in business schools, but are applicable to anyone seeking significant growth or change. I’ve spoken on the topic of personal and industry change at various conferences. After one of my speeches, someone connected me to Geoff. I enjoyed meeting him since all of his books are in my private library at home: Crossing the Chasm, Inside the Tornado, The Gorilla Game, Living on the Fault Line, and Dealing with Darwin.