What’s Your Organizational Attitude?
What distinguishes great customer service?
Is your website easy to navigate?
Would customers describe the experience with your organization as amazing?
Some companies are leveraging the power of the Internet in such a powerful way they are increasing market share, earnings, and revenue at an incredible rate. Others are struggling, not fully realizing the potential or understanding what it takes to win with today’s technology.
It’s All About Attitude
What differentiates winners from losers?
John Patrick’s answer is that it is all about attitude. He says companies with a “net attitude” have an extraordinary advantage over those who don’t.
Having a net attitude “makes constituents happy,” says John Patrick. Because your “website is your brand,” it’s important to make it accessible, easy to use, and focused relentlessly on a positive customer experience.
Beyond this, John indicates business vocabulary needs to change to adapt to a new mindset.
John believes we are only using about 10-15% of the power of the Internet. The potential represents an extraordinary opportunity ahead.
Money and scale are not enough. It takes the right attitude. And any entrepreneur or company who adopts a net attitude has a sustainable advantage that will propel them to greater success.