Does Your Organization Have The Right Attitude?

What’s Your Organizational Attitude?

What distinguishes great customer service?

Is your website easy to navigate?

Would customers describe the experience with your organization as amazing?

Some companies are leveraging the power of the Internet in such a powerful way they are increasing market share, earnings, and revenue at an incredible rate. Others are struggling, not fully realizing the potential or understanding what it takes to win with today’s technology.

 

“Net attitude is a state of mind.” –John Patrick

 

It’s All About Attitude

What differentiates winners from losers?

John Patrick’s answer is that it is all about attitude. He says companies with a “net attitude” have an extraordinary advantage over those who don’t.

Having a net attitude “makes constituents happy,” says John Patrick. Because your “website is your brand,” it’s important to make it accessible, easy to use, and focused relentlessly on a positive customer experience.

 

“The prescription starts with a single word, attitude.” –John Patrick

 

Beyond this, John indicates business vocabulary needs to change to adapt to a new mindset.

John believes we are only using about 10-15% of the power of the Internet. The potential represents an extraordinary opportunity ahead.

Money and scale are not enough. It takes the right attitude. And any entrepreneur or company who adopts a net attitude has a sustainable advantage that will propel them to greater success.

 

“Think big, act bold, start simple, and iterate fast.” –John Patrick

 

Copyright John Patrick, Used by Permission Copyright John Patrick, Used by Permission

Why Attitude Always Matters from Technology to Healthcare

It’s All About Attitude

One of my company’s board members is also one of the Internet’s earliest pioneers. In the past few years, I have had the opportunity to hear him tell stories that are instructive, but also mind blowing. At one meeting, I recall him sharing an example of what he learned about product marketing and branding. Because of his humble style, I almost miss the product reference. Wait, I think, did he just share how IBM’s ThinkPad name was conceived? Yes, and much more.

 

“Think big, act bold, start simple, and iterate fast.” –John Patrick

 

John Patrick doesn’t brag or seek attention, so most people don’t realize he was a founding member of the World Wide Web Consortium at MIT or a founding member and former chairman of the Global Internet Project. He was also the head of Internet Technology at IBM and is currently the President of Attitude, LLC.

Most people would just stop, retire, and enjoy life. Not John Patrick. Only a few years ago, he decided to get his doctorate in health administration.

He has authored two books: The first, Net Attitude: What It Is, How to Get It, and Why Your Company Can’t Survive Without It, and one just out called Health Attitude: Unraveling and Solving the Complexities of Healthcare. Both books deliberately have the word “attitude” in the title because John Patrick is a passionate believer in attitude.

 

“The prescription starts with a single word, attitude.” –John Patrick

7 Triggers That Can Transform Your Business

Image courtesy of istockphoto/RomanOkopny

Daniel Burrus is a world renowned business strategist, futurist and technology forecaster.  He is the CEO and founder of Burrus Research, a firm that helps spot trends for clients to take advantage of coming market forces.  His latest book Flash Foresight is a New York Times and Wall Street Journal bestseller.

In his book, he outlines seven principles of transformation including:

1. Start with certainty

2. Anticipate

3. Transform

4. Take your biggest problem—and skip it

5. Go opposite

6. Redefine and reinvent

7. Direct your future

You provide seven triggers for users to pursue to create their own flash foresights. What’s the history of the development of these triggers?  Which came first?  Did you end up discarding or merging other potential triggers?