When you’re trying to grow a successful business, attitude is often more important than specific skills and experience. Someone who is eager to learn can easily be trained to meet your business’s needs, but someone who will only do the minimum to collect a paycheck will never help your business grow. Here are 6 ways to build a winning culture that will drive success.
1. Set clear goals
Employees who are eager to please can’t improve if they don’t know how you’d like them to improve. Broad statements such as, “Get better,” or, “Increase profits,” don’t provide a clear direction for them to follow. A specific goal such as, “increase sales by 5%,” gives your employees a visible target to shoot for. Once that goal is set, they’re more likely to know exactly what needs to be done to reach it. Even if they don’t, they’ll at least know where to start to get there.
2. Make sure goals are reasonable
The goals you set can’t be too high or too low. If they’re too low, they’ll be easily attainable and will create a culture of complacency instead of one of growth. If they’re too high, employees might initially be motivated but then quickly realize they may never get there. When that happens, morale will drop, productivity may return to or drop below previous levels, and future goals will likely be ignored. Encourage employees to write down goals to stay focused. SMART goal planning (Specific, Measurable, Attainable, Relevant & Timely) can keep goals challenging but reasonable. Encouraging goals to be written down will keep them measurable and in focus as well.
3. Don’t lose sight of the big picture
The best employees still need a strong leader in order to function well within a company. When you’re setting your goals, always think about where you want your company to be in five or ten years. For example, sacrificing quality may increase profit margins now but may also lead to customers who leave and never want to come back. Try to make all decisions from the top down. Come up with a true vision for your company, the main ways to achieve it, and then set specific steps employees can take to get there.