Avoid brand failures. Here are 12 sins that cause a brand to stumble. Branding experts Larry Light & Joan Kiddon can help you get back on track.
Tag: Culture
How to Successfully Transition Into A New Role
Starting a new job? A deliberate onboarding process is essential for long-term success. Here are the ins and outs of executive transitions.
A Key Leadership Question: Who’s Holding Your Ladder?
Dr. Samuel Chand asks, “Who’s holding your ladder?” It’s a key leadership question. Surrounding yourself with the best people is crucial to leadership success.
How Great Firms Prosper Through Entrepreneurial Thinking
Jim Dewald shares a blueprint for infusing an organization with entrepreneurial energy. Leaders can and should prepare for disruptive change
How to Avoid the Most Common Branding Mistakes
6 steps to revitalize your brand. Larry Light and Joan Kiddon share common branding mistakes and how you can restore brand relevance.