Jonah Lehrer on Boosting Creativity

IMPORTANT UPDATE

NOTE:  Sadly, in July 2012, Jonah Lehrer resigned from The New Yorker and Wired after accusations of plagiarism and making up quotes.  The book Imagine was pulled from bookstore shelves and thus is not available.

One of my favorite thought leaders is Jonah Lehrer.  He’s a Contributing Editor at Wired, writes frequently for The New Yorker and Radiolab, and I never miss his “Head Case” column in The Wall Street Journal.  His book How We Decide was an instant bestseller.  On a plane the other day, I struck up a conversation with someone engrossed in his first book, Proust Was a Neuroscientist.  My seatmate was sold on getting his newest book, Imagine: How Creativity Works, as soon as he could get his hands on it.

 Recently, Jonah answered a few questions about creativity and innovation.

The Magical World of Erin Morgenstern

Erin Morgenstern debuted as an author last year with a most creative book, The Night Circus (it’s also one of my favorite book covers of 2011).  In addition to receiving numerous rave reviews, the book was recently awarded the Alex Award by the ALA, which is given to the top ten adult books that also appeal to young adults.

As I talked with Erin about her achievement, I was struck by three success themes:

Notes on Creativity and Success from Diana Gabaldon

Diana Gabaldon is the bestselling author of the Outlander series and the Lord John novels. (Outlander fans, she is currently working on the eighth of the series Written in My Own Heart’s Blood. The latest Lord John novel was recently released.) She is a fascinating person with a diverse background.  I’ve known Diana for a few years and, when I visited Scottsdale, I interviewed her about her insights on her successful writing career. I quickly realized that some of her suggestions are applicable not just for authors, but also for all of us.  Here are a few success tips that I gleaned from Diana Gabaldon: