This is a guest post by Derek Lewis, “America’s #1 Ghostwriter for Business Experts.” Learn more about writing business books at www.dereklewis.com.
The Secret to Performance
That’s the secret to performance: conviction. The right note played tentatively still misses its mark, but play boldly and no one will question you. – Rachel Hartman, Seraphina
Dan never failed to astonish me.
If he had a class project due at 8:00 a.m. but had yet to start it, he would say, “Oh, I’ll just go talk to the professor. He’ll understand.”
There was no hesitation in his voice. He never wavered in his absolute belief that he would be granted an extension. And without exception, he always was.
Sometimes he probably deserved an extension. Mostly, he didn’t. But he could charm, cajole, and coerce every professor he ever needed to.
My coworker Craig had the same talent. He could enter a conversation with people vehemently opposed to his political views, but by the end of the discussion they would usually be nodding their heads as they reconsidered their stance. More than once, I heard, “I don’t know why, but if you ran for office, I’d vote for you.”
I have stood on the sidelines and watched these maestros conduct their magic. Occasionally, they would have to poke me to make me hide my astonishment, lest I let the cat out of the bag. You could say they were masters of manipulation, and that would be true in some instances. But most of the time, my two charismatic friends simply persuaded and influenced their listeners.
It helped if they knew what they were talking about, but I’ve seen them plunge into situations for which they had no preparation and come out with the upper hand. The strength of their magic did not come from their competence of the subject matter—it came from their conviction that, whatever the issue, they were right.
Confidence Trumps Competence
I am fascinated with people like Dan and Craig because their approach is so alien to me.
By my nature, I focus on facts and reason. My instinctive approach to selling, communication, and influencing used to be to present the facts in logical order, and then allow the other person to draw their own conclusions. From one point of view, I sold competence.
While that may seem an ethical and transparent approach to business, it made for a lousy living.
Competence matters. Sincerity and honesty matter. Ethics are a cornerstone of long-term success. These things are important. But when it comes to working, selling, and communicating—that is, compelling other people to act—competence and such have never been enough to bring real success.
My mistake was in leaving out the key ingredient that came so naturally to my cohorts: confidence.
Sadly, I remember the time I cost Craig (and our company) a major client. If we had landed them, the client would have been our biggest by far. The recurring revenue from the contract would lift our company from being a marginal player to an “up and coming” enterprise.
Craig’s discussions with the client had gone well. By the end of the big meeting, the client showed all the signs of having made their choice. Things seemed sure.
The next week, I was sent in to do a follow-up meeting—really, a meet-and-greet with the head honchos. I was nervous about taking on the client, though. It would mean hiring more people, learning some new tools, and significantly changing how we operated.
But the truth was that the client intimidated me.