Kevin, thanks for talking with me about your new work. Previously, you’ve written for companies and managers. Your latest book is aimed at everyone who wants to be happier at work.
What is “engagement” and why should anyone care?
Engagement is similar to being happy at work, but it’s a little deeper. Engagement is the emotional commitment someone has to their organization and the organization’s objectives. When we care more, we give more discretionary effort. Whether we are in sales, service, manufacturing or leadership, we will give more, the more engaged we are. Not only is this good for a company’s bottom line, but when we are engaged at work, we also end up being a better spouse and parent, and we have improved health outcomes.
How is communication connected to engagement?
Communication is one of the top drivers of engagement. It is sort of the “backbone” that runs through the other primary drivers of Growth, Recognition and Trust.
What are your top three tips for improving communication?
In an increasingly competitive marketplace, how can you make your business stand out?
When you’re competing for the job or the promotion, how do you not only differentiate yourself from others but distinguish yourself as the best candidate?
What do you do when you’ve already taken your business from good to great, but great doesn’t cut it?
Scott McKain is a global expert in the art of distinction. In an increasingly competitive marketplace, Scott helps companies rise above mediocrity and sameness to achieve record growth. His own career is also distinctive. He’s one of my favorite professional speakers. He is both a member of the Speaker’s Roundtable and the Speakers Hall of Fame. He’s a bestselling author and also a personal friend.
Whether in the boardroom or on the platform, Scott is passionate about helping businesses and individuals create distinction. His latest award-winning book is called Create Distinction. I love what the subtitle adds: What to Do When Great Isn’t Good Enough to Grow Your Business.
Do you ever feel that way? That your business is great, but in the world we are in, great just isn’t good enough? What do you do?
Scott McKain offers what he calls “The Four Cornerstones of Distinction”:
The first cornerstone of distinction is clarity. This requires you to define who you are, what you’re about, and, just as importantly, who you are not.
Clarity means you are precise about who you are—and just as exact about who you are not! Scott McKain
Someone, who I will call Michael for this post, once told me, “If you want to know what Michael thinks, ask Michael.” Apparently Michael had seen this before. Many of the things he supposedly said were distorted when others repeated them. In some cases, his supposed conversation simply never happened. And this was a recurring event.
There are many reasons this can happen. It could be simple miscommunication or a mistake. It could be the sign of a manipulative person. It could also be a damaged culture, creating conversations to serve various political interests. The fact that it happens frequently is definitely a concern. The fact that others may run with it without verifying it is also a concern.
Yogi Berra once said, “I never said most of the things I said.”