Marketing executive Tom Doctoroff argues that the new social and mobile marketing methods cannot ignore proven marketing principles.
Tag: branding
How to Create Brand Names That Stick
If you need a brand name that is awesome and sticks, here is the guide. Alexandra Watkins shares what makes a brand powerful.
Why Standing Out is More Important than Ever
Over time, we have learned to blend in. But great leaders stand out.
Branding Holds Key to Long-Term Success
3 ways that branding can help create success for your product or company
5 Tips to Avoid a Branding Collision
Branding collisions and branding wrecks can provide important marketing lessons. How two brands (NSA and Michael Hyatt) collided.