15 bad habits impede organizations from building brands, regardless of industry, category, and geography. Larry Light shares how to build a global brand.
Tag: brand
Create Your Brand Story
Your brand story for you and your company is crucial. Robert Murray explains it should reflect you and your values. Make it a WOW, emotional story.
Twitter is Not a Strategy
Marketing executive Tom Doctoroff argues that the new social and mobile marketing methods cannot ignore proven marketing principles.
How to Create Brand Names That Stick
If you need a brand name that is awesome and sticks, here is the guide. Alexandra Watkins shares what makes a brand powerful.
Promote Yourself: The New Rules for Career Success
Career success today often requires you to promote yourself. Here are the new rules for success by Dan Schawbel, author of Promote Yourself.