12 Sins of Branding Companies, like people, can go off track. A simple error compounds. The wrong attitude takes root. A poorly designed strategy is implemented. Perhaps the focus is just a bit off, sending everything off course. It...
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brand
10 Laws of Trust: Build the Bonds That Make A Business Great
Building the Bonds that Make a Business Great Trust is vitally important to creating sustainable results. If you’re a leader, you know how important it is to create and maintain a culture of trust. But knowing it and doing it are...
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How to Avoid the Most Common Branding Mistakes
6 Rules of Brand Revitalization How do you keep a brand relevant? If you are looking to develop a strong global brand, you will find two names consistently mentioned as “go-to” experts: Larry Light and Joan Kiddon. They have...
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Does Your Organization Have The Right Attitude?
What’s Your Organizational Attitude? What distinguishes great customer service? Is your website easy to navigate? Would customers describe the experience with your organization as amazing? Some companies are leveraging the power of...
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6 Ways to Create A Magnetic Mindset and Attract Business
Build A Magnetic Brand Why do some businesses overflow with customers while others barely make it? How do you attract customers? What are the growth strategies that leading businesses use to gain momentum? “...
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