Branding that Gets to Aha! Andy Cunningham played a key role in the launch of the original Macintosh. Which I think qualifies her to say, “Hey, I’m kind of a big deal!” I mean, Steve Jobs level big deal. But she doesn’t say that at all....
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by Skip Prichard | October 22, 2017 | Books & Authors, Leadership
Branding that Gets to Aha! Andy Cunningham played a key role in the launch of the original Macintosh. Which I think qualifies her to say, “Hey, I’m kind of a big deal!” I mean, Steve Jobs level big deal. But she doesn’t say that at all....
READ MOREby Skip Prichard | June 8, 2017 | Books & Authors, Leadership
Drive Strategic Collaboration Imagine a world where your customers want your organization to succeed. Where your employees are personally committed to your company’s success. Where your organization is not focused only on its own results,...
READ MOREby Skip Prichard | March 17, 2017 | Books & Authors, Leadership
Become a Free Range Brand For many years, the big brands dominated powerfully over all. Little-known brands struggled to be noticed, hoping for shelf space or a PR miracle that would catapult them to the top. That’s all changed now says...
READ MOREby Skip Prichard | March 10, 2017 | Leadership
The Branding Experience Why do some brands tank while others succeed overnight? “ “Brand is a perception and perception will match reality over time.” -Elon Musk Tweet ThisShare on Facebook It seems like a silly question...
READ MOREby Skip Prichard | September 19, 2016 | Leadership, Personal Development
Setting Expectations Recently, I purchased a gift basket for an employee who goes above and beyond, day after day. She never seeks praise, but quietly serves others in a way that is admirable. She consistently demonstrates the 9 Qualities...
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