Become a Free Range Brand For many years, the big brands dominated powerfully over all. Little-known brands struggled to be noticed, hoping for shelf space or a PR miracle that would catapult them to the top. That’s all changed now says...
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Posts Tagged -
brand
7 Components of a Successful Brand Logo
The Branding Experience Why do some brands tank while others succeed overnight? “ “Brand is a perception and perception will match reality over time.” -Elon Musk Tweet ThisShare on Facebook It seems like a silly question...
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Why Leaders Must Deliver on Promises
Setting Expectations Recently, I purchased a gift basket for an employee who goes above and beyond, day after day. She never seeks praise, but quietly serves others in a way that is admirable. She consistently demonstrates the 9 Qualities...
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12 Ways Brands Get Off Track
12 Sins of Branding Companies, like people, can go off track. A simple error compounds. The wrong attitude takes root. A poorly designed strategy is implemented. Perhaps the focus is just a bit off, sending everything off course. It...
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10 Laws of Trust: Build the Bonds That Make A Business Great
Building the Bonds that Make a Business Great Trust is vitally important to creating sustainable results. If you’re a leader, you know how important it is to create and maintain a culture of trust. But knowing it and doing it are...
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