Branding that Gets to Aha! Andy Cunningham played a key role in the launch of the original Macintosh. Which I think qualifies her to say, “Hey, I’m kind of a big deal!” I mean, Steve Jobs level big deal. But she doesn’t say that at all....
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Posts Tagged -
brand
How Your Business Will Profit from Innovative Collaboration
Drive Strategic Collaboration Imagine a world where your customers want your organization to succeed. Where your employees are personally committed to your company’s success. Where your organization is not focused only on its own results,...
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Prepare Your Brand for Unpredictability
Become a Free Range Brand For many years, the big brands dominated powerfully over all. Little-known brands struggled to be noticed, hoping for shelf space or a PR miracle that would catapult them to the top. That’s all changed now says...
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7 Components of a Successful Brand Logo
The Branding Experience Why do some brands tank while others succeed overnight? “ “Brand is a perception and perception will match reality over time.” -Elon Musk Tweet ThisShare on Facebook It seems like a silly question...
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Why Leaders Must Deliver on Promises
Setting Expectations Recently, I purchased a gift basket for an employee who goes above and beyond, day after day. She never seeks praise, but quietly serves others in a way that is admirable. She consistently demonstrates the 9 Qualities...
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