3 Ways to Get in the Champ’s Corner

boxing ring
This is a guest post by brand strategist Robin Fisher Roffer. Robin is the Founder & CEO of Big Fish Marketing, Inc. She has launched and evolved dozens of media brands all over the world from A&E, Animal Planet, to Lifetime, MTV, and TNT. Her book, Your No Fear Career and audiobook Make a Name for Yourself is now available.

 

Get in the Champ’s Corner

Being trusted and valued by a business champion means helping them fight competitors, round-after-round.  

While watching the McGregor vs. Mayweather fight, I found myself focused on the guys in each champion’s corner. On both sides, they mirrored the fighter’s personal style and brand. Mayweather’s big, imposing team wore all black and bling. They looked like they could be working the door at an exclusive Vegas club. McGregor’s fashionable posse resembled members of a boy band in black vests, pants, white shirts and ties.

The men in each corner were there to do more than psych up their champs, throw down strategy, give water and Vaseline faces—they were there to make Mayweather and McGregor feel and look like winners.

Professionals who finally make it to the C-Suite and business owners who have built their companies beyond their wildest dreams often find themselves no longer able to authentically count on the people around them. They look around and say, “Who can I really trust?  Who can I count on to tell me the truth?  Who’s really in my corner?”

 

Who’s In Your Corner?

It’s true that it’s lonely at the top. Who can you trust when you’ve made it? Who’s in your corner?

Years ago, when I was an executive at Turner Broadcasting, I would have lunch with the heads of each network on a monthly basis. Although they were presidents and I was just a director, they took the meetings because they felt I was in their corner– cheering on their vision, giving them winning strategies and making them feel like champs.

At one lunch, I asked CNN’s president, ‘‘What do you think your audience isn’t ‘getting’ about your network that they should know?’’ He answered, “That we break news first.” From there, I came up with a strategy to send 30-second “CNN Hot Spots” to affiliates when the network was first to cover a big story.

Today, I still zero in on what is uniquely important to my clients. During a recent branding workshop with a digital agency, I asked the executives, ‘‘What do we want the industry to say about us?” Asking questions like this means you’re in the ring with them, taking a keen interest in their agenda, product, and future.

 

Leadership Tip: Championing the leaders’ vision builds your executive presence.

 

Championing the vision of the company leader builds your executive presence and puts you inside the ring.

Many roads lead to career growth and vitality. I’ve found that being part of the leader’s posse and a champion of his or her vision is the quickest route. It’s not about brown nosing; it’s about being seen as integral to the company and its success.

Here are three ways you can get in the champ’s corner and help your leader beat the competition and deliver a knockout, just like Mayweather:

1. Tell the Truth

25 Muhammad Ali Quotes for the Champion In You

Lessons from the Greatest

Muhammad Ali inspired a generation with his lessons of perseverance, of hard work, of determination, and of giving. A former heavyweight boxer, he transcended beyond boxing to be known as one of the greatest sports figures of all time.

He said he was “the greatest.” Not many would argue with it, either. But he also said, “I am an ordinary man who worked hard to develop the talent I was given.”

His many quotes are memorable because of their imagery and poetic qualities.

Though Muhammad Ali’s life journey has ended, his lessons and quotes will remain timeless reminders. From his passion to his philanthropy, Ali trail blazed his own path and stood out from the crowd.

Let his own words remind you that there’s a champion inside of you—because all of us have the opportunity to be great.

 

25 Quotes from a Champion

“Float like a butterfly, sting like a bee. His hands can’t hit, what his eyes can’t see.” –Muhammad Ali

 

“Don’t count the days; make the days count.” –Muhammad Ali

 

“Service to others is the rent you pay for your room here on earth.” –Muhammad Ali

 

“What you’re thinking is what you’re becoming.” –Muhammad Ali

 

“It’s lack of faith that makes people afraid of meeting challenges, and I believed in myself.” –Muhammad Ali

 

“Don’t quit. Suffer now and live the rest of your life as a champion.” –Muhammad Ali

 

“I’m no leader; I’m a little humble follower.” –Muhammad Ali

 

“I know where I’m going and I know the truth, and I don’t have to be what you want me to be. I’m free to be what I want.” –Muhammad Ali

 

“Only a man who knows what it is like to be defeated can reach down to the bottom of his soul and come up with the extra ounce of power it takes to win when the match is even.” –Muhammad Ali

 

“It’s not bragging if you can back it up.” –Muhammad Ali

 

“It isn’t the mountains ahead to climb that wear you down. It’s the pebble in your shoe.” –Muhammad Ali

 

“Old age is just a record of one’s whole life.” –Muhammad Ali

 

“The man who has no imagination has no wings.” –Muhammad Ali

 

“I figured that if I said it enough, I would convince the world that I really was the greatest.” –Muhammad Ali

 

“To be a great champion you must believe you are the best. If you’re not, pretend you are.” –Muhammad Ali

 

“I am the greatest, I said that even before I knew I was.” –Muhammad Ali

 

 

“Inside of a ring or out, ain’t nothing wrong with going down. It’s staying down that’s wrong.” –Muhammad Ali