There are many articles about how to get people to sign up for email updates. Aimed at marketers, they cover topics ranging from pop-ups to providing incentives to a call to action.
Most don’t seem to cover the question why. Why should you sign up for an email of recent posts? If you have a favorite blogger, why would you choose to opt-in and receive email as well?
I thought about that recently and about this Leadership Insights blog. I decided to ask people why they subscribed and why they didn’t. I learned more from those who said they did not subscribe than from those who did.
Here are the top 7 reasons I was told people do NOT subscribe and my responses:
1. I get too much email.
Sure, you get too much email. We all do. But most email that is in this category is spam. If I opt-in, I want to get periodic emails that will encourage, inspire or teach me something. When someone has spent time reading, researching and writing, and I am interested, I am happy to get those emails.
Key Question: Do I get too much positive email?
Whatever your favorite hobby or topic, you can find an exceptional blogger writing about it and providing free updates.
2. I’m already on information overload.
This is a flavor of too much email. In today’s world, so much is coming at us from social networks, phone calls, emails, texts, and everything else. One way to deal with it is tune out. I get that, and I do that.
Key Question: Are you more likely to achieve your goals with regular reminders?
Regular updates connect you to ideas in a powerful way. You are fueling your subconscious, revving up opportunities.
3. I periodically check the website.
Sure, you do. It’s not even close to the same. You miss too much. Jim Rohn once said, “The book you don’t read won’t help.” That’s exactly right. The blog post you miss won’t help either. And, it is far more efficient and much easier to have an email sent to you than trying to remember what you viewed on your last visit and where you left off.
Even a single idea that makes you more effective, saves you time, increases your earning potential is invaluable.
Key Question: Do you want to miss the one idea that could change your year?
Find a blog and subscribe for a period of time. If you don’t find one thought, fact, or idea that you can use or refer to after two months, then drop the subscription.
4. Some of the topics don’t interest me.
Two things come to mind. First, it takes a second to delete it if you are not interested. Second, I have seen extraordinary benefits to reading widely. Someone once told me to make sure you are exposed to different ideas, different points of view. That will strengthen your arguments, challenge your thinking, and make you more empathetic. You will understand what someone else is thinking. And, if nothing else, you will never be at a loss at a party. Read as much and as widely as you can, and you will never be at a loss for good conversation.
Key Question: Do I want to miss everything because I don’t like something?
5. I don’t agree with all of your opinions.
I would be surprised if anyone did. Most people don’t realize that I don’t agree with all of the opinions expressed here either. That’s the point. When I was growing up, I learned a powerful lesson. If I agreed with a teacher, I did not learn because the conversation ended. But, if I disagreed and argued, I learned more than I ever thought possible. Adults would become animated, passionately defending a position. And, for me, that’s where I learned best. Here’s the other benefit. Often, it made me change my opinion. What if you are stuck in a mindset and changing that opinion is the key to your success?
Key Question: If I only listen to people who agree with me, am I any better off?
6. I do not want my email address to be shared.
Now this one, I definitely understand! I am constantly worried about spam and receiving unwanted offers. Know that Leadership Insights does not share your email with anyone. Another concern I have heard is that you may want to opt out later. The email from this blog includes an easy link at the bottom of each post so that you can unsubscribe, at any time, for any reason. It’s easy.
Key Question: Are you allowing a possible fear rob you of a definite benefit?
7. I can’t really change.
I’ve heard this in various forms, and it stops me because I think, “No one really can feel that way!” Apathy is insidious. When I hear this, I am passionate in my response. I believe that everyone has the opportunity to improve, to do something great, and to serve a greater purpose. Of course, not many people tell me directly, “I cannot change.” Yet, that’s the feeling they are telling me.
Key Question: Are you more or less likely to get what you want with your current habits?
If you are not currently subscribing to blog email updates, I am asking you to change. Try it for 60 days. Not only do you have nothing to lose, but you will also be able to download my free ebook on Servant Leadership: Leading With Others in Mind. Making this small change in your weekly routine may give you just a bit more of an edge. And winning often happens right at the edge, where you are distinguished from the competition.
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- Want to see higher raises, more opportunities?
- Want to avoid a mistake that someone else made?
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- Why not have key books summarized for you in an easily digestible way?
If you answered yes to any of these questions, please subscribe to this blog or another blogger aimed at your interests. I bet that you will find a different, more positive experience if you do.
If not now, when?
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