9 Reasons Authors Should Try a Book Trailer

How to Stand Out

Like many first-time authors preparing to launch their book into the world, I’ve been studying potential ways to make my book stand out from the crowd. After all, there are thousands upon thousands of books that are released each year. If you’re not a celebrity or promoting your book on your show every day, do you stand a chance?

Complicating my goal is the fact that my book is in a rare class of books that is difficult to categorize. It’s a self-help and a success book for you personally or your business, but it’s also written as fiction. I wanted to write a book that you would read on a plane, and I know that most professionals want an escape from the typical business book—not to mention that the research shows we remember a story much more than we do a list of facts.

 

Violate the Imagination Rule

Brainstorming promotion ideas with a small team, we landed on one that is somewhat controversial: the book trailer. Many authors will tell you that a book should allow the reader to start from a mental blank slate. A book trailer goes against that rule, pushing images into your thoughts before you’ve had the chance to create and connect characters and settings. Business book authors also tend to have trailers that are more explanatory or even a mini-lecture.

I’ve decided to do both, violating what I call the imagination rule.

First, I allowed leeway in the making of the trailer. It isn’t a replica of the script, much like a movie isn’t always duplicative of the book. In this way, you can watch the trailer but, because of the difference in the words, create your own version. I hope you watch and enjoy the trailer above to The Book of Mistakes: 9 Secrets to Creating a Successful Future.

Second, I am releasing videos that explain the book in a more non-fiction way. These will be more descriptive of the benefits of reading the book. They will include reasons: we more naturally learn from others’ mistakes instead of their successes. We often are frustrated with not achieving our goals.

(Compare the two videos above and below and see how each targets a different audience.)

5 Steps to Your Best Year Ever

Michael Hyatt Best Year Ever

Your Best Year Ever

Michael Hyatt’s new book, Your Best Year Ever: A 5-Step Plan for Achieving Your Most Important Goals, arrived at just the right time for me. I’m in the middle of my contemplative period, the time at the end of the year when I review how things went and look forward into the next.

What do I want to continue? To stop? To start?

Where am I frustrated and stuck? Where am I effective and seemingly unstoppable?

It’s a process I’ve gone through most of my life.

This year it seemed I need a boost, a grounding, something to spur on my thinking.

That’s when the delivery arrived. I knew immediately what it was from the packaging. Michael is a close friend, and he sent the book ahead of its release as an early gift. Of course, I already pre-ordered the book, so now I will have two copies, which is perfect. It’s a book I will be buying for others to spread its message.

It’s hard to describe the book. Knowing Michael, I expected a goal-setting system, but it’s far more than that. It is filled with research and stories that I found extraordinarily motivational.

The five steps are deceptively simple:

  1. Believe the possibility.
  2. Complete the past.
  3. Design your future.
  4. Find your why.
  5. Make it happen.

 

Here are some of my favorite quotes from the book:

 

“Goals poorly formulated are goals easily forgotten.” -@MichaelHyatt

“When we focus on belief improvement, often our circumstances follow suit.” -@MichaelHyatt

“The first key difference between an unmet goal and personal success is the belief that it can be achieved.” -@MichaelHyatt

“The best way to overcome limiting beliefs is to replace them with liberating truths.” -@MichaelHyatt

“Upgrading your beliefs is the first step toward experiencing your best year ever.” -@MichaelHyatt

“The only people with no hope are those with no regrets.” -@MichaelHyatt

“Gratitude has the potential to amplify everything good in our lives.” -@MichaelHyatt

21 Quotes to Kick Off Your New Year

new year quotes

Kick Off the New Year!

I love to step outside and watch the first rays of the sun early in the morning. There’s something about the newness of the day that gives me energy.

Whether the smell of a new car or the ref’s whistle signaling the start of a game, I love beginnings.

The new year is full of hope and opportunity.

Here are some quotes to inspire your new year. To your success!

 

“Always bear in mind that your own resolution to succeed is more important than any other.” –Abraham Lincoln

 

“Your success and happiness lies in you. Resolve to keep happy, and your joy and you shall form an invincible host against difficulties.” –Helen Keller

 

“Success is something you attract by the person you become.” –Jim Rohn

 

“The object of a new year is not that we should have a new year. It is that we should have a new soul.” –G.K. Chesterton

 

“For last year’s words belong to last year’s language and next year’s words await another voice.” –T.S. Eliot

Advice for Leaders: My Radio Interview with Maureen Metcalf

skip prichard radio interview

It was a crisp autumn evening when I drove to the radio station in Columbus for an interview. Not knowing what to expect or where the questions would take us, I decided to just enjoy the experience.

My interviewer was Maureen Metcalf. With her extensive knowledge of leadership, she made the process enjoyable with insightful questions and a great conversation. In addition to her role as CEO of Metcalf & Associates, Maureen is the host of VoiceAmerica, an international radio show focusing on innovative leadership. She also writes about leadership and organizational transformation for Forbes.com.

In this wide-ranging interview, we talk about a number of topics:

My upcoming book, The Book of Mistakes: 9 Secrets to Creating a Successful Future.

  • Why we self-sabotage
  • Why a book about mistakes
  • How to define the competition so you can win
  • The difference between success and failure
  • The power of self-talk
  • Building a powerful culture
  • Driving change throughout organizations

Click below to hear our interview: