Harnessing the Creative Potential of Social Design

design

The Importance of Social Design

I read widely to challenge and expand my thinking. In The Intergalactic Design Guide: Harnessing the Creative Potential of Social Design, Cheryl Heller presents a system for putting social design into action. This takes creative abilities and puts them into practice. It’s different.

Cheryl Heller is the founding chair of the first MFA program in Design for Social Innovation at the School of Visual Arts in Manhattan.

 

What is social design?

Social Design is the design of the invisible dynamics and relationships that affect society and the future. It’s the creation of new social conditions intended to increase human agency, creativity, equity, resilience, and our connection to nature.

It is essentially the same process used to develop innovative products and services, but applied at a larger scale. Instead of a small team of expert designers being responsible for the creative output or product, however, social design is done by cross-disciplinary teams, including both people inside the company and in external stakeholder communities. The goal, in addition to breakthrough products and services, is breakthrough interactions between people that lead to ongoing innovation. Because the process is participatory, everyone learns to do it. Because learning to do it instills a greater sense of agency and possibilities, everyone who participates is transformed.

 

“Social designers are resourceful, observant, open minded and able to live and work with ambiguity.” -Cheryl Heller

 

Social Design versus Traditional Design

How is it different from traditional design?

Social Design differs from traditional approaches in several important ways:

‣ It looks far beyond design thinking, which has made significant inroads in business, education and social organizations in recent years. It is an iterative process for developing alternative ideas and strategies based on understanding a “user” and a specific problem. Social design’s purview is whole communities or societies.

‣ The design process isn’t relegated to a team of designers, or isolated in a specific phase of the research and development process. Cross-departmental teams, some of whom are designers, are formed around a particular goal or outcome, and everyone participates in the entire process. What are typically sequential activities, performed by a series of experts, like research, problem framing, synthesis, ideation, testing and the like, are collapsed into a series of fluid stages in which everyone’s perspectives are integrated. This not only surfaces opportunities and challenges early, but also gives everyone access to insights that make them smarter, regardless of which stage they are accountable for.

‣ Social design relies on observation and inquiry rather than formal strategies and fixed plans. Preconceived ideas, however brilliant they sound, are to be avoided. Research is undertaken not to prove a theory, but to understand context and reframe questions. Answers are not determined in advance. The ultimate outcome may be fixed and inviolate, but not the step-by-step path to getting there. Observation of patterns, of unexpected reactions, whether in team members or customers, become the source of inspiration and invention—the real-time feedback that makes the idea, when it is developed, far more likely to work and succeed.

‣ Social design employs “making to learn.” That means giving ideas form to which others can react and help refine in collaborative fashion. Instead of waiting to get an idea “perfect” before showing it to its intended audience, users respond to versions in unfinished stages, and that input is incorporated into the design. Making-to-learn relies on iteration, and requires the freedom to pivot along the way, sometimes abandoning an idea, but always long before a big investment has been made. Giving form to ideas makes those ideas more appropriate to the people for whom they’re intended and makes them accessible to more people, and more diverse perspectives, as they’re developed.

‣ The outputs aren’t PowerPoint slides and Excel spreadsheets. Instead, they are maps and sketches and images and pictures underpinned with data that bring to life the entire ecosystem of stakeholders and forces in play. These visual outputs help make sure diverse people are seeing the same thing and can uncover otherwise hidden dynamics.

 

“Social design relies on observation and inquiry rather than formal strategies and fixed plans.” -Cheryl Heller

 

How is the role of the designer changing today?

How to Fuel Business Growth with Cameron Mitchell

Click above to watch our video interview.

 

What is the question?

Our stories are very different, and yet there are some striking common themes: Both of us started in restaurants as dishwashers and became CEOs. Both of us mapped out our goals early in life. Both of us believe in people as the way to transform company culture.

Perhaps that is why I was immediately drawn into the pages of Cameron Mitchell’s compelling book.

More likely the answer to my intrigue is the fact that I find myself in one of his restaurants every week. You can always count on superb service, delicious food, and an inviting atmosphere.

 

“Yes is a state of being.” -Cameron Mitchell

 

Recipe for Growth

The recipe for his latest book includes equal parts entrepreneurial advice, culture how-to, and business mixed together in an autobiographical stew that is seasoned with honesty and experience.

Though I am well-aware of Cameron Mitchell’s success, I found myself nervously reading parts of it, wondering if they would make it.

But make it they did, and the journey is worthwhile reading for anyone looking to emulate success.

Cameron accepted the invitation to visit me in my office where we discussed a range of topics from his mistakes, to company culture, to his recipe of success.

 

“Guaranteed fun = guaranteed success.” -Cameron Mitchell

 

Get his new book, Yes is the Answer! What is the Question?: How Faith In People and a Culture Of Hospitality Built A Modern American Restaurant Company, to learn more about his compelling story.

 

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How Leaders Create Connection in the Age of Isolation

human footprint

Create Connection

Though we live in an ever-connected, always-on world, we somehow seem less connected to actual, real people than ever before. Is it possible that the very technology that connects us is contributing to a sense of loneliness and isolation?

In Back to Human: How Great Leaders Create Connection in the Age of Isolation, Dan Schawbel answers that question. Based on research spanning thousands of managers and employees, Dan’s new book is a fascinating look at the impact technology is having at work and at home. Dan is a best-selling author, a partner and research director at Future Workplace and the founder of Millennial Branding and WorkplaceTrends.com.

I recently asked Dan to share a little more about his research.

 

“Our hyperconnectedness is the snake lurking in our digital Garden of Eden.” -Arianna Huffington

 

Workplace Loneliness

Tell us more about your research into workplace loneliness and its connection to technology.

There is a loneliness epidemic spreading across the entire world. An Aetna study shows that almost half of Americans are lonely. In the UK, nine million people are lonely and over 200,000 haven’t spoken to a close friend or relative in the past month. In Japan, 30,000 people die from loneliness each year. I’ve read about the impact of loneliness and have felt lonely myself as an only child and someone who lives alone in New York City. For my book Back to Human, I conducted a global study with Virgin Pulse of over 2,000 managers and employees from ten different countries. Overall, I found that 39 percent say they at least sometimes feel lonely at work. I spoke to the former U.S. Surgeon General, and he said that loneliness has the same health risk and reduction of life as smoking fifteen cigarettes each day. In the workplace, technology has created the illusion that we are all hyper connected, yet in reality we feel disconnected, isolated and lonely over the overuse and misuse of it.

 

“It is not the manager’s job to prevent risks. It is the manager’s job to make it safe to take them.” -Ed Catmull

 

Share a little about personal fulfillment and how we can enhance it on the job. 

In Maslow’s hierarchy of needs, after we meet our physiological and safety needs, we need to focus on belongingness and love if we want to be self-actualized, reaching our full potential at work. We spend one-third of our lives working, so if we have weak relationships with our teammates, we feel unfulfilled. We are less productive, happy and committed to the team and organization’s long-term success as a result of not having close ties. In order to best serve the needs of our teammates, we have to first focus on our own fulfillment. Ask yourself what you enjoy doing the most, what do your past accomplishments say about your strengths, what your core values are, what brings out your positive emotions and where you envision yourself in the future. Once you’re fulfilled, it’s important to get to know your teammates on a personal level, understand their needs and then service those needs. You can do this through on-the-job training, coaching, mentoring and regular meetings where you show you’re committed to their success.

 

“Given how much time you’ll be spending in your life making a living, loving your work is a big part of loving your life.” -Michael Bloomberg

 

Create a Culture of Engagement

Quotes for World Kindness Day

World Kindness Day

November 13 is World Kindness Day

 

How many days have I found myself turning down the volume on the television? The news can be depressing. The shouting. The fighting. The lack of civility.

Did you know there was a day dedicated to world kindness?

Let’s find special ways to be extra kind. Turn up the volume of graciousness. Do something unexpected for someone. Encourage others in a way that fires them up.

Here are some quotes on kindness:

 

“No act of kindness, no matter how small, is ever wasted.” –Aesop

 

“Always find opportunities to make someone smile, and to offer random acts of kindness in everyday life.” –Roy Bennett

 

“No one is useless in this world who lightens the burdens of another.” –Charles Dickens

 

“A little thought and a little kindness are often worth more than a great deal of money.” –John Ruskin

 

“Do things for people not because of who they are or what they do in return, but because of who you are.” –Harold Kushner

 

“There’s nothing so kingly as kindness, and nothing so royal as truth.” -Alice Cary

 

“But remember…that a kind act can sometimes be as powerful as a sword.” –Rick Riordan

 

“Unexpected kindness is the most powerful, least costly, and most underrated agent of human change.” –Bob Kerrey

 

“A warm smile is the universal language of kindness.” –William Ward