How to Achieve Stadium Status

stadium filled

Take Your Business to the Big Time

Every coach, actor, athlete and performer wants to achieve stadium status. And every brand covets the opportunity to be at the pinnacle of public awareness.

John Brubaker knows the strategies behind the biggest names who have risen to the top of the game. He shares the tactics and strategies you can employ to help your own business soar. John is a consultant, speaker, and author of numerous books, who teaches how you can turbocharge your performance. His latest book, Stadium Status: Taking Your Business to the BIG TIME, immediately caught my attention. I recently asked John to share more of his observations.

 

“You aren’t wealthy until you have something that money can’t buy.” –Garth Brooks

 

What is stadium status?

Stadium Status: To be a big enough star that you could fill an entire stadium when performing a concert, you know you’re big once you’ve achieved Stadium Status. —UrbanDictionary.com

That scholarly journal, “Urban Dictionary,” defines stadium status very succinctly: essentially, it means that if you’ve achieved stadium status, you are a big star. Stadium status is, on some level, a goal that lives within every artist, entertainer, and entrepreneur.

 

“Don’t compare your preseason to someone else’s postseason.” –Coach Morgan Randall

 

Lessons from Garth

Toward the back of the book, you talk about Garth Brooks. What can non-country music stars learn from his performances?

Brooks is so dialed in to his customer’s perspective that, in every arena he performs in, the morning of the performance he sits up in the back row or in the obstructed-view seat that is the worst in the house. He does this to better understand how his customers see him and how well they see him. The back row customers tend to be some of the most loyal fans at any concert. These are folks who have probably pinched pennies and saved up for months to purchase his tickets.

To give a few special fans in the back row a true front row experience, at the beginning of his shows Brooks sends security guards to the “nose bleed” seats in the back row. Arena security asks to see the customers’ tickets and then explains to them they are sitting in the wrong seats. Right when they begin to get confused or upset because their seats can’t get any worse, they’re told that they’ll be escorted to the correct seats Mr. Brooks has waiting for them . . . in the front row. I saw him do this in the early nineties in Pittsburgh’s Mellon Arena and again in 1999. And he continues to surprise and delight fans today.

Everyone can benefit from putting themselves in their customers shoes. Secret shop your own store, call your 800 number and see how long you get put on hold. Email or reach out to customer service on social media to experience how your customers experience your business. I promise you that you’ll get an education money can’t buy.

 

“In any team sport, the best teams have consistency and chemistry.” –Roger Staubach

 

What’s the best way to use affirmations?

31 Forgiveness Quotes to Inspire Us to Let It Go

Let It Go

Learning to say I am sorry is more difficult for some of us than others. I’ve learned that the art of the apology is not as straightforward as you would think.

On the other side of the apology is the forgiver. That can be just as difficult to master. Truly forgiving isn’t just uttering a few words and moving on. We often hold on to the events, the past, the words long into the future. And they drag us down.

One of a leader’s most powerful attributes is the ability to forgive. Forgiveness can be a powerful opportunity for reconnection both with the offender and with ourselves. Learning to forgive can help a person move forward in life rather than becoming a roadblock to success.

Here are a few quotes on forgiveness to inspire you:

 

Forgiveness Quotes

“The weak can never forgive. Forgiveness is the attribute of the strong.” –Mahatma Gandhi

 

“Forgiving what we cannot forgive creates a new way to remember. We change the memory of our past into a hope for our future.” –Lewis Smedes

 

“When a deep injury is done to us, we never heal until we forgive.” –Nelson Mandela

 

“To err is human; to forgive, divine.” –Alexander Pope

 

“Forgiveness is the key to action and freedom.” –Hannah Arendt

Every moment is a fresh beginning.

Compete and Keep Your Soul

values based leadership
This is a guest post by Jeff Thompson, MD. Jeff is the author ofLead True: Live Your Values, Build Your People, Inspire Your Community and he is CEO Emeritus and Executive Advisor at Gundersen Health System.

 

Compete and Keep Your Soul

The bookstores have volumes and the media is full of examples of people who believe the way to success is to crush the competition—out-strategizing people and pressing your advantage till they are crushed by the wayside. Young leaders are told to step on faces to get ahead or aim for short term goals of size and profit.

But there is another way. There is a clear path to have stunning success and still be able to sleep at night and be proud to tell your grandchildren how the world is a better place because you were in it.

Values-based, not ego-based, leadership focuses on serving the greater good and accomplishing a higher purpose.  It is not complicated. It is just difficult.

 

“Values-based, not ego-based, leadership focuses on serving the greater good and accomplishing a higher purpose.” -Jeff Thompson

 

Let’s take for example the last broad economic downturn.

How are the priorities in your department or company organized to deal with this problem? Who were the first to be affected? The most vulnerable? The last people who were brought in the organization (your future)? The people with the least power and the least influence? Who took the biggest beating? What won the day? The long-term good of the organization or the short-term financial performance report for the board? Shareholders may clamor for short-term wins, but there is no law that says you have to sacrifice the long-term health of the organization or its people to satisfying this immediate clamor. Decision making guided by values takes courage, discipline and durability.

 

“Decision making guided by values takes courage, discipline and durability.” -Jeff Thompson

July 4 Facts, Quotes and Sayings On Liberty and Freedom

It’s July 4th weekend, Independence Day in the United States.  Celebrations in the U.S. generally include cookouts, games, music, and, of course, fireworks.

Regardless where you reside around the world, it is a reminder to celebrate freedom and opportunity.

The founders of America led with classic leadership traits: determination, perseverance and an unwavering commitment to ideals.  Commitment to the cause meant risking everything.  John Hancock reminded the group that they must all hang together.   He was referring to the various states. Benjamin Franklin responded with one of his classic quotes: “We must, indeed, all hang together or, most assuredly, we shall all hang separately.”  Leadership, at that point, meant risking it all.

Here are some facts, quotes, and saying about freedom and liberty.

 

Fact: John Adams and Thomas Jefferson both died on the same day: July 4, 1826

 

Fact: President James Monroe also died on July 4, though five years later.

 

Fact: President Calvin Coolidge was born on July 4, 1872.

 

Fact: July 4 did not become a paid federal holiday in the US until 1938.

 

Fact: John Adams believed July 2 would be the day of celebration.