When the advance copy of Tina Seelig’s inGenius: A Crash Course on Creativity came across my desk, I couldn’t wait to read it. Read her book and you will find yourself on the front row of her always-filled class on innovation. It’s a practical guide helping anyone improve his or her creativity. Tina Seelig is the director of the National Center for Engineering Pathways to Innovation and the executive director of the Stanford Technology Ventures Program. In addition, she has a Ph.D. in neuroscience from Stanford University Medical School.
Dr. Seelig recently answered a few questions for me about her work.
Are we born with a creative gene or are we able to learn it as a skill?
Our brains are built for creative problem solving, and it is easy to both uncover and enhance our natural inventiveness. The human brain evolved over millions of years from a small collection of nerve cells with limited functionality to a fabulously complex organ that is optimized for innovation. Our highly evolved brains are always assessing our ever-changing environment, mixing and matching our responses to fit each situation. Every sentence we craft is unique, each interaction we have is distinctive, and every decision we make is done with our own free will. That we have the ability to come up with an endless set of novel responses to the world around us is a constant reminder that we are naturally inventive.