Michael Hyatt’s Advice on How to Get Noticed in a Noisy World

In a previous post, Michael Hyatt talked about leadership.  After that discussion, we talked about his new book, Platform: Get Noticed in a Noisy World.

The subtitle of the book sums it up well:  “A step by step guide for anyone with something to say or sell.”  It’s a book for small business owners who need to increase their visibility.  It’s a book for aspiring authors who want to publish and sell their book.  It’s a book for anyone who needs to differentiate a product or service and stand out using modern technology.

Michael wrote it because, as a publisher, he would turn away excellent work because the prospective author didn’t have a platform.  Where “Content is king,” he says, “A platform is queen.”  He wanted to write a book that would help people build their own platform.

In the book, five directives are outlined:

1.  Start with wow.

Michael Hyatt on Leadership

Michael Hyatt is the Chairman of Thomas Nelson.  In addition, he is a New York Times best-selling author, a speaker, and a personal friend of mine.  He also runs a hugely popular leadership blog, which consistently is ranked among the top in the world.

A few days ago, I had the opportunity to talk with Michael about what he has learned about leaders from his storied career and his social networking experiences.

5 Characteristics of Authentic Leaders

1.  INSIGHT

2.  INITIATIVE

3.  INFLUENCE

4.  IMPACT

5.  INTEGRITY

Michael explained the five characteristics of authentic leaders:

1.  They have insight.

2.  They demonstrate initiative.

3.  They have true influence.

A Small Town’s Shot at Forever

 

An Improbable Story

In One Shot at Forever, Sports Illustrated writer Chris Ballard tells the improbable story of a small-town high school baseball team from rural Illinois that defied convention, inspired by its coach, Lynn Sweet, an English teacher with no coaching experience.

What brought this story to your attention in the first place? When did you decide to write the book?

Basically, I got lucky. Two and a half years ago I received an email from a Sports Illustrated reader named Chris Collins. He told me the story of a small town high school baseball team and its unusual coach. He mentioned a Cinderella run, and kids wearing peace signs on their hats, and players who went on to be drafted into the majors. I was intrigued enough to talk to Chris on the phone and, when that went well, fly out to meet the coach, Lynn Sweet. All it took was an afternoon with Sweet for me to fall in love with the story. Here was a man—complicated, charismatic, controversial, kind, good-hearted—that I knew readers could root for. Then there was the tale itself, redolent of Hoosiers and full of natural drama.

The resulting SI story was titled “The Magical Season of the Macon Ironmen” and it ran in June of 2010. We were blown away by the response. Something about that team, and Sweet, really struck a nerve. For weeks, the letters poured in—more than I can remember for any feature story at SI in a long time. People nominated Sweet for “Sportsman of the Year,” and wrote of re-reading the story on tear-stained pages. Many wanted to share their own stories of coaches and small towns and long-forgotten teams. Within weeks, a half a dozen film producers had called. It was overwhelming.

It was about two months later that I decided to write the book. It just felt like there was so much more to the story than I was able to get into the 10,000-word magazine story: themes of loss and hope and coming of age. Plus, I genuinely liked the people I was writing about, which is crucial with a book like this that is so tied to the main characters.

Coach Sweet somewhat unexpectedly arrives in Macon, Illinois. He sweeps into town and is a completely different type of person. What was he like and how did the town react?

Sweet was the son of an Army Sergeant who had, in his words, “broke the other way.” He’s this 22-year-old liberal-minded English teacher who’s exploring life and embracing the changing times. Macon, on the other hand, is a town of 1,200 in the middle of Illinois that remains stuck in the Eisenhower era. Short hair, unquestioned patriotism, conservative values. The clash was almost immediate. In particular, the principal and school board had no idea what to make of Sweet, who arrived in town in a red Mustang. He frequented the local bars, threw out the entire English curriculum, refused to engage in corporal punishment and grew out his hair to complement a killer Fu Manchu mustache. If it weren’t for the fact that the students loved him – and for baseball – he would have been fired within a matter of years. 

Senator Bill Bradley on How We Can All Do Better

Record of Achievement

He has a record of achievement few can match:

  • Rhodes Scholar
  • Graduate of Princeton and Oxford
  • Olympic Gold Medalist
  • 2-time NBA Champion with the New York Knicks
  • Basketball Hall of Famer
  • Senator from New Jersey for 18 years
  • Presidential Candidate
  • Managing Director, Allen & Company
  • Host of American Voices on Satellite Radio
  • Author of seven books
  • Director serving on numerous charitable boards
  • And the list could go on and on.

I’m talking, of course, about Senator Bill Bradley.  Senator Bradley recently sat down with me to talk about a range of topics from his life growing up, his experiences as a pro basketball player, his life as a Senator, and the current issues facing our country. 

Senator Bradley’s latest book is titled We Can All Do Better.

Five words came to mind as I read the book, and we talked about them in the interview:

  1. Citizens.  It takes all of us to make a better country.  Citizen involvement is what spurred the greatest movements.  From abolitionists fighting to end slavery all the way to environmentalists cleaning up our air and water, the greatest changes occur when individuals get involved to make a difference.  These societal changes were not driven by the government.  They were driven by citizens.
  2. Compromise.  Compromise and negotiation is important.  Senator Bradley says, “It begins by giving respect to the other side.”