Photo by woicik on flickr.
Brandy Mychals is a speaker, communications expert and creator of the Character Code® System. Her new book, How to Read a Client from Across the Room, is a deep dive into her Character Codes and how to relate to people by understanding their personalities and knowing how they want to be treated – even from across the room.
Let’s start by going back years. You were in two car accidents, and they are important to your story. Your first accident was what can only be described as a freak accident. Describe the accident and how it changed your career path.
I was focused on launching my communications career, possibly working in media or writing when this freak accident occurred. It was only a few months before graduation, and I was driving in LA when I saw a tire flying at me through the air. It had come off the freeway overpass above and since I was driving with oncoming traffic, I had nowhere to go.
The tire crashed through the sun roof of my car and struck my head. It took over a year to fully recover, and part of the healing modality I experienced in that process was chiropractic. I was motivated to use my communication skills with patients and headed off to chiropractic college.
You then built a very successful chiropractic business. What was your formula for small business success?
The first piece of the formula for small business success is to show up and treat it like a business. So many solopreneurs, service providers, health practitioners or creative individuals that have a skill, craft or initials after their name think that learning their technique is enough. That is just the start. When it comes down to it – it is a business and has to be run like one. That means marketing, sales, admin and creating systems. I went through and created every aspect of the business so it would run well, without me having to personally complete each task.
I also always apply a global perspective and focus on where do we want to go? When you are clear about what you want to accomplish, your goals if you will, it actually impacts every decision you make today and tomorrow. That is what gets you there. If the end result isn’t identified, you will never get there because you won’t be clear about the daily steps to arrive there.
Lastly, understanding people, what they need, what they want, what motivates them, how to build a community, following, create buzz and momentum is invaluable. Every business needs an inflow of new business and new clients. Businesses wither and die on the vine if they don’t understand their clients inside and out.
After becoming a chiropractor, fate intervened again, and you had another car accident. This one was worse in many ways, but it also changed your career path.
Yes, I thought I was done with dramatic car accidents, but apparently I had another path to travel.