Power Your Creative Thinking With the 4 Lenses of Innovation

Copyright Rowan Gibson; Used by Permission

Copyright Rowan Gibson; Used by Permission

  • Do you want to create a culture of innovation in your business?
  • Do you want to tap into your inner creative voice?
  • Do you want to power your creative thinking?

Power Your Creative Thinking

I love reading about the world’s greatest innovators. Whether it’s an innovative individual or a company, I am fascinated with the stories behind history’s greatest breakthroughs and inventions. Recently, a terrific new book on the subject crossed my desk and captured my attention. After reading it, I had the opportunity to converse with the author. The insights in this book can help any company improve its innovative culture and any individual become more creative.

That author, speaker, and consultant is Rowan Gibson. Rowan is one of the world’s foremost thought leaders on business innovation. He is the internationally bestselling author of three books on business strategy and innovation – Rethinking The Future, Innovation to the Core, and his latest, The 4 Lenses of Innovation: A Power Tool for Creative Thinking.

 

4 LENSES OF INNOVATION

Challenging Orthodoxies

You share four lenses or perspectives on innovation. The first is challenging orthodoxies. There are many examples of people who stand up and say there is a better way. Perhaps that child with a rebellious streak may have a great future?

Almost by definition, innovators tend to be contrarians and nonconformists. As Steve Jobs put it, they “think different.”

 

“Almost by definition, innovators tend to be contrarians and nonconformists.” –Rowan Gibson

 

I just saw the movie “The Imitation Game” about the work of Alan Turing during the Second World War. This guy was obviously a genius, and a pioneer in the field of digital computing. He almost single-handedly built a machine that broke the German Enigma code, which undoubtedly helped the allies win the war. But Turing had no regard for prevailing wisdom, or for military authority, or for anyone else’s way of doing things. He believed only in his own revolutionary ideas.

Copyright Rowan Gibson; Used by Permission Copyright Rowan Gibson; Used by Permission

So, yes, maybe that rebellious school child has a great future. Turing’s headmaster told his parents he was wasting his time at school because he wasn’t willing to be educated in classical thinking. Einstein was so rebellious he was actually expelled from school. But it was that rebelliousness toward authority that led him to question Newton’s seemingly unassailable laws of motion. Richard Branson was another rebel at school and eventually dropped out at age 16—going on to create Virgin Records.

If you recall some of the other famous individuals who were featured in Apple’s “Think Different” ads, such as Martin Luther King, John Lennon, Thomas Edison, Mahatma Gandhi, Amelia Earhart, Martha Graham, Frank Lloyd Wright, and Pablo Picasso, they were all misfits and rebels. The saw things differently from others. They wanted to challenge and change the status quo.

There are just so many examples of companies that have innovated very successfully by challenging deep-seated orthodoxies: Swatch in the watch industry Dell in the computer industry, Southwest in the airline industry, IKEA in the furniture industry, Enterprise in the car rental business, Zara in the fashion industry, Chipotle in fast food, IT’SUGAR in candy retail, and the list goes on.

A recent example is Beats by Dre. They asked themselves why every other field of consumer electronics—TVs, laptops, smartphones—was being dramatically improved, while people were still listening to music with cheap, low-performance earbuds. What if there was a market for premium headphones, costing hundreds of dollars, that would reproduce music the way artists wanted their songs to be heard? And what if those headphones could be marketed as a fashion statement, not just as an audio accessory? Luke Wood, CEO of Beats by Dre, told the press, “People thought we were crazy. They said the marketplace would never support a $300 headphone.” Well, once again, here’s to the crazy ones. Today, premium headphones are one of the fastest-growing categories in the consumer electronics industry, making up over 40 percent of all headphone sales, and Beats owns over 60 percent of that market. Last year, Apple acquired Beats Electronics for $3 billion.

Copyright Rowan Gibson; Used by Permission Copyright Rowan Gibson; Used by Permission

 

2. Harnessing Trends

The second lens or perspective is harnessing trends. How do you spot the trend in time to ride a new wave?

Well, you have to be very sensitive to what is changing in the world. It’s not about having a crystal ball and trying to predict the future. It’s more about having a wide-angled lens that allows you pick up important trends and then exploit them in some way.

5 Surprising Hacks That Will Boost Creativity In Minutes

Business person having an bright idea light bulb concept
This is a guest post by Greg Fisher; he is the Founder of Berkeley Sourcing Group. He started BSG eight years ago after realizing the need for coordination between manufacturing firms located in the U.S. and factories in China.

Creativity is a fantastic trait to develop that can help us to perform better in a huge range of situations – not least in business, where it can help us to come up with new products, new marketing angles, new business models and unique solutions to enduring problems.

 

“The world is but a canvas to the imagination.” –Henry David Thoreau

 

But creativity is also an elusive abstraction that is difficult to define and even more difficult to acquire if you aren’t naturally gifted in that way.  With that in mind, how does one go about helping themselves to be more creative and to think outside the box?  Especially in a world that more and more often seems to encourage conformity and output?

With these powerful hacks, that’s how!  Follow these tips and in minutes you’ll be having better ideas and using your brain in ways you didn’t know you could.

 

“The creative process is a process of surrender, not control.” –Julia Cameron

 

Hack #1: Lie Down

 

Lying down or at least leaning back into a more supine position has been shown by many studies to boost creativity.  Why’s that?  Because it encourages us to feel relaxed and at ease. When you’re stressed or busy working, your body produces chemicals like cortisol and adrenaline which gives you a kind of ‘tunnel vision’ and focus.  That’s useful for completing a dull task, or for outrunning a lion, but it’s not useful when you need to ‘see the bigger picture’ and try to connect abstract concepts.

 

Hack #2: Look at a Plant

 

Thus anything that helps you to relax to a degree will help you to access more of your natural creativity.  Another example is simply looking at plants and greenery, which help us relax thanks to our evolutionary imperative of finding fertile land and luscious green nutritious plants.

 

Hack #3: Use a Green Wallpaper on Your Desktop