Customer first, SWOT, product lifecycles and other strategies are all wrong. Dr. Chuck Bamford shares 7 myths of corporate strategy and what to do instead.
Tag: marketing
15 Bad Habits that Inhibit Brand Building
15 bad habits impede organizations from building brands, regardless of industry, category, and geography. Larry Light shares how to build a global brand.
How to Market Above the Noise
How do you get your company’s message out in a noisy world? Linda Popky uses timeless marketing truths to help you stand out.
The Only Question that Matters in Personal Branding
Talent expert Robert D Smith shares his perspective on building a personal brand. Robert has managed Andy Andrews’ career for almost 35 years.
Twitter is Not a Strategy
Marketing executive Tom Doctoroff argues that the new social and mobile marketing methods cannot ignore proven marketing principles.