Seth Godin recently wrote a post in response to my Huffington Post interview on the Future of the Book. In it, he claimed that the long tail has hit the book business hard, and e-books will exceed a million new titles in 2012. Because of this, all of the ideas I discuss (which he calls “breathtaking visions of the future” like embedded video and audio, plot twists, or alternative endings) he characterizes as “economically ridiculous.” The reason is because the explosion of titles will force production costs down and, therefore, there will be no room for any enhancements for the book.
As the CEO of a large book company, I am often asked about my opinions on the future of the book and the industry. Just last week, CM Rubin interviewed me for a piece on How We Will Read published in the Huffington Post. In that piece, I talk about everything from self-publishing to my recommendations for brick & mortar bookstores in an increasingly digital world.
The interview prompted me to review a piece I wrote almost two years ago for the Daily Beast. Because I believe it is still valid, I am reposting it here: