6 steps to revitalize your brand. Larry Light and Joan Kiddon share common branding mistakes and how you can restore brand relevance.
Tag: Globalization
How Companies Can Overcome the Pitfalls of Globalization
If you want to expand your business globally, Robert Solomon has the blueprint you need. His warning: most managers underestimate risk.
15 Bad Habits that Inhibit Brand Building
15 bad habits impede organizations from building brands, regardless of industry, category, and geography. Larry Light shares how to build a global brand.