Business Day is a television series hosted by former Pittsburgh Steelers quarterback Terry Bradshaw. The program spotlights interesting business stories and shares insights from company leaders in a variety of industries. Business Day visited Ingram Content Group to learn about how we are reshaping our business and staying relevant as the content landscape shifts around us.
Photo courtesy of iStockphoto.com/toddtaulman
Seth Godin recently wrote a post in response to my Huffington Post interview on the Future of the Book. In it, he claimed that the long tail has hit the book business hard, and e-books will exceed a million new titles in 2012. Because of this, all of the ideas I discuss (which he calls “breathtaking visions of the future” like embedded video and audio, plot twists, or alternative endings) he characterizes as “economically ridiculous.” The reason is because the explosion of titles will force production costs down and, therefore, there will be no room for any enhancements for the book.
Photo courtesy @drewbordas