How Great Companies Fuel Innovation Through Diversity

Building Diverse Teams

The Power of Diversity

I’m a passionate believer in diverse teams. Throughout my life and career, I have seen the benefits from multiple perspectives examining a problem together. If everyone thinks exactly the same way, with the same background, you end up with a narrow solution. A lack of diversity increases the likelihood of strategic blind spots.

 

“If we cannot now end our differences, at least we can help make the world safe for diversity.” –J.F.K.

 

That’s why I read with great interest David Livermore’s new book, Driven by Difference: How Great Companies Fuel Innovation Through Diversity. David Livermore has written ten books on global leadership and cultural intelligence. He is president of the Cultural Intelligence Center and a visiting scholar at Nanyang Business School in Singapore.

 

“A lack of diversity increases the likelihood of strategic blind spots.” -Skip Prichard

 

The Goal of Diversity is Not Enough

In your book, you argue that diversity, as a goal, is not good enough. Would you elaborate on this?

I applaud any effort to hire a more diverse workforce. But if that’s all you do, you set everyone up for failure. “Different” perspectives, values, and strategies for getting work done easily lead to misunderstanding, frustration, and gridlock. Diversity needs to be managed with a culturally intelligent strategy for how to effectively use the diverse perspectives to drive innovation and improve employee engagement.

 

“The more diverse the team, the less likely participants will offer their input and perspectives.” –David Livermore

 

The Link Between Innovation and Diversity

You say that diversity by itself does not ensure innovation, but it does when combined with high CQ. What is CQ? What’s the link between innovation and diversity? 

Driven by DifferenceCQ, or cultural intelligence, is the capability to work effectively with people from different cultural backgrounds. It’s measured using a CQ Assessment, which predicts how effectively one will work in situations characterized by cultural diversity.

Our research finds that diverse teams comprised of individuals with low CQ underperform homogenous teams with low CQ. However, diverse teams comprised of individuals with high CQ outperform homogenous teams on several measurements including innovation.

Therefore, CQ becomes the moderating link between diversity and innovation. With higher levels of cultural intelligence, team members can effectively retain and use the differences among them that enhance creativity while minimizing the differences that create interference.

 

“Distraction is one of the biggest roadblocks to innovation.” –David Livermore

 

Prevent Diversity Fatigue

What’s diversity fatigue and how do companies prevent it?

Diversity fatigue is how I refer to the growing weariness felt by many staff when they hear they have to go through diversity training. Even individuals from underrepresented groups often place little hope or interest in diversity initiatives in the workplace. Research recently cited in the Harvard Business Review found that diversity programs did little to convince ethnic minorities that companies would treat them any more fairly than companies without the programs.

 

“The culturally intelligent are aware of how cultural differences influence the way team members approach a task.” –David Livermore

 

There are a variety of factors that contribute to diversity fatigue, several of which I explore more fully at the beginning of Driven by Difference. But the key to addressing this is for companies to take a more strategic approach to diversity. They need to address diversity the way they address other business opportunities and challenges—assess the situation, create a strategy, and form metrics for measuring accountability. If profits are slipping, companies don’t plan a “Profits Slipping Awareness Day” and then hope the awareness translates into better returns. It’s all hands on deck with everyone accountable. And then managers and teams need to be equipped with the skills to effectively use their differences to drive innovation.

 

“Smart, empowered teams are the best way to come up with successful products.” –David Livermore

 

In one chapter, you talk about focus and how the more personalities and cultures you have working together, the easier it is to lose focus. What’s the best way to experience the benefits of diverse thinking while also keeping focus?

It comes from clearly defining the goal (a key to retaining focus) while asking your diverse colleagues how they understand the goal. The goal may seem straightforward, such as reducing costs or improving efficiencies. However, the assumptions about how to most effectively reduce cost may be strongly influenced by one’s cultural values and assumptions. Focus comes from not quickly moving beyond the seemingly basic task of clarifying expectations and instead, using a diversity of expectations to more successfully achieve more innovative outcomes.

 

“Diversity: the art of thinking independently together.” –Malcolm Forbes

 

How to Build Trust With Diverse Colleagues

The Secret Weapon That Solves Your Toughest Sales Challenges

Secret Weapon

Dealstorming 

Is it possible to increase innovation in sales and achieve higher growth?

How can diverse perspectives increase your sales results?

Is there a consistent way to increase the likelihood of closing your biggest deals?

Does your organization have a high-potential opportunity?

 

Last year, I was presenting at a conference in Africa. The theme of the conference was based on an African proverb:

 

“If you want to go fast, go alone. If you want to go far, go together.” –African Proverb

 

That night, as I enjoyed a memorable dinner with the unique, powerful sound of an African choir ringing in my ears, I reflected on this proverb. Its wisdom struck me in a new way at a deep level. So many major corporate initiatives are stymied because one person wants to act alone. The motivation to act alone may be rooted in the idea of a hero, or it may be simply because someone wants to demonstrate personal accountability.

Still, going farther requires collaboration.

 

“The best sales-driven companies have developed the habit of conscious collaboration.” –Tim Sanders

 

Debunking Creativity Myths

Recent studies on innovation and creativity have debunked the myth that innovation happens in the eureka moment. I’ve interviewed numerous experts who tell me creativity happens more in teams than alone.

And so, when I read Tim Sander’s new book Dealstorming: The Secret Weapon That Can Solve Your Toughest Sales Challenges, I found myself smiling as I saw these truths eloquently memorialized and backed up with research and experience.

Dealstorming: The Secret Weapon That Can Solve Your Toughest Sales Challenges is a monumental book not only for sales leaders but also for all corporate leaders. Whether saving, reclaiming, or winning new business, the techniques Tim shares are proven and actionable. Every organization wants to improve its results, and this is the best blueprint for achieving higher growth that I’ve seen in years.

But, beyond the dealstorm, the techniques in this book teach collaborative practices. The relationships built in this process do not stop with the sale, but continue, fostering a sense of purpose well beyond the deal.

I’m convinced that the techniques in Dealstorming will help you close more business, build better relationships, and increase your organization’s creativity.

 

“Innovating is not a way of doing things; it’s a mode of thinking.” –Tim Sanders

 

How to Win the Complex Sale 

Many people think that the sales process is impossible to define and one where you just go with your gut. In your new book, Dealstorming: The Secret Weapon That Can Solve Your Toughest Sales Challenges, you reveal that the sales process is just the opposite: a structured, repeatable process any team can use to win the large, complex sale. What experience and research led you to this conclusion?

Over my 30+ year sales career, I’ve noticed that despite the sharpest of perspectives, without a process you get a mess. The Funnel Activity Management System has been in place for decades, where managers focus on key metrics like cold calls or closing ratios in order to produce a predictable level of sales. Or so one might think.

Throughout that process, the rep used his or her gut feeling to determine which product to pitch, how hard to close and when to move on. But today, that system is necessary, but no longer sufficient for landing high quality sales.

Around the turn of the 21st century, I began to develop the sales collaboration process I call Dealstorming. At Yahoo, while leading the ValueLab and then serving as Chief Solutions Officer, I had the opportunity to participate in 40+ strategic selling situations, where theories were tested and then measured in dollars and cents. Over the last decade, I’ve refined this process through my consultancy, where we’ve participated in 60+ dealstorms at a variety of business-to-business companies. The range of experiences has helped me create a scalable process where managers could leverage a few successful Dealstorms to train the Account Executive on how to run their own.

In writing this book, I have interviewed 200+ sales leaders to understand how they’ve approached problem solving at the deal level, and what works in today’s global-social-mobile world. Collectively, all of these experiences have produced a way of innovating at the deal level that will work for small businesses and enterprises alike. Sometimes the ‘storms will be terrific trios and in other cases, an alliance of many.

 

Copyright Tim Sanders. Used by Permission Copyright Tim Sanders. Used by Permission

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Know the 4 Levels of the Sale

33 Innovation Quotes to Inspire Your Next Idea

Businessman with illuminated light bulb concept for idea, innovation and inspiration

The Power of Innovation

There’s no telling where your next idea will come from. One of the many reasons I love to share quotes is that they often inspire us or cause us to think differently. Here are some quotes about innovation for the next time you need a spark.

 

“Innovation is taking two things that already exist and putting them together in a new way.” –Tom Freston

 

“What good is an idea if it remains an idea? Try. Experiment. Iterate. Fail. Try again. Change the world.” – Simon Sinek

 

“Innovation is created as a result of constructive conflict.” -Jeff DeGraff

 

“Innovation distinguishes between a leader and a follower.” –Steve Jobs

 

“Finding opportunity is a matter of believing it’s there.” –Barbara Corcoran

 

“There’s a way to do it better—find it.” –Thomas Edison

 

“Innovation comes from saying NO to 1,000 things.” –Steve Jobs

 

“Vision is the art of seeing the invisible.” –Jonathan Swift

 

“Innovation only survives when people believe in their own ideas.” –Levo League

 

“Innovation is the central issue in economic prosperity.” –Michael Porter

 

“It always seems impossible until it is done.” –Nelson Mandela

 

“You can’t use up creativity. The more you use, the more you have.” –Maya Angelou

 

“This world is but a canvas to our imagination.” –Henry David Thoreau

 

“The world is a book and those who do not travel read only one page.” – St. Augustine

 

“If at first the idea is not absurd, then there is no hope for it.” –Albert Einstein

 

“The secret of change is to focus all of your energy, not on fighting the old, but on building the new.” –Socrates

 

“Exploration is the engine that drives innovation. Innovation drives economic growth. So let’s all go exploring.” –Edith Widder

 

“When the winds of change blow, some people build walls and others build windmills.” –Chinese Proverb

 

“The world needs dreamers and the world needs doers. But above all what the world needs most are dreamers that do.” –Sarah Ban Breathnach

How to Build A Culture Primed to Perform

Primed to Perform

How do you create a culture that is primed to perform?

What does science say about changing organizational culture?

Is there any tool that can help measure and track your culture over time?

 

Build A Culture Designed to Perform

Neel Doshi and Lindsay McGregor have just written a book, Primed to Perform: How to Build the Highest Performing Cultures Through the Science of Total Motivation, that answers these questions and more. It is written as a guidebook for those who know how important a strong culture is, but they don’t know what steps to take to create one. I recently spoke with Neel and Lindsay to learn more.

 

“Culture is what tells your people why they should work.” -Doshi/McGregor

 

The Magic of a Great Culture

Often people think of culture as something that is like art, but you say that the “magic behind great culture is actually an elegantly simple science.” Tell us more about your research.

We all know that culture is important. We’ve felt it. Some cultures are filled with fear and stress, while others inspire creativity and enthusiasm. What has eluded us, however, is why. Our research provides an “elegantly simple” answer: culture is what tells your people why they should work, and why they work is what determines how well they work.

Here’s the kicker though: not all “whys” are created equal, and too often, cultures are designed to motivate using the destructive “whys.”

Our answer is not only elegantly simple, but also empirically powerful. Using our total motivation framework, we’ve measured the motives of over 20,000 people at more than 50 major institutions. We’ve observed an incredibly strong relationship between their culture and performance metrics like sales and customer experience. In one study, employees with high levels of total motivation (or ToMo for short) generated 38% more in revenues than their low ToMo counterparts.

Culture is an entirely quantifiable and engineerable asset—and the most important one. ToMo gives leaders the tools to unlock the highest levels of performance in their people and company.

 

“Why you work determines how well you work.” -Doshi/McGregor

 

Why You Work Determines How Well You Work

What is total motivation? How does this drive performance?

Total motivation is simply the notion that why you work determines how well you work. The effectiveness of the “why” depends on its distance from the work. Let’s take a mid-level management consultant for example:

Play is when you work for enjoyment of the work itself. Play is the most powerful motivator: twice as potent as purpose and almost three times more than potential. Our fearless consultant might enjoy conceptual thinking and the process of breaking down big puzzles into digestible, actionable pieces.

Purpose is when the outcome or impact of the work is why you do it: maybe she values seeing how a new strategy improves a client’s well-being and helps his customers.

Potential is when the work enables a future outcome aligned to your personal goals: she might want to manage operations at a big company or a company of her own down the line, and this job will help her achieve that.

 

“Culture can’t be managed by chance.” -Doshi/McGregor

 

63 Innovation Nuggets (for aspiring innovators)

Gold nuggets isolated on white background. Gold currency.

Innovation Nuggets

I’m always studying the world’s greatest innovators. From Apple’s Steve Jobs to Tesla’s Elon Musk, we can admire and emulate some of the practices that inspire creativity. Whether you are looking to boost your own innovative spirit, create an innovative team, or power your creative genius, you may find that regularly reading and studying others sparks new ideas.

 

“Innovation distinguishes between a leader and a follower.” –Steve Jobs

 

One spark may be a new book by George Barbee.

63 Innovation Nuggets (for aspiring innovators) is a practical guide to boosting your innovation. George Barbee developed these nuggets during the span of his 45 year career as an entrepreneur and corporate leader. For the last 15 years, George has taught at the University of Virginia Darden School of Business.

I recently spoke with George about his many decades of teaching and living the subject of innovation.

 

“An innovative network can change the culture of an organization.” -George Barbee

 

Don’t Underestimate Your Ability to Innovate

George, I have heard you say, “Yes, Steve Jobs is a genius, but what about innovating for the rest of us?” What exactly do you mean by that?

Steve was in fact a true genius of “Invention.” He could imagine what people needed and wanted even before they realized it or could verbalize it themselves. He could see around corners into the future.

unnamedBut I believe most of the rest of us way underestimate our ability to “innovate”—especially with focus on techniques and methods within our control to improve this skill. And yes, it is a skill and an art, not an innate ability or something we are necessarily born with. I’ve witnessed this in my business career and the last 15 years teaching at University of Virginia, and interestingly across 40 countries. It’s a major theme underlying the book.

“Invention” is part of the broader scope of “innovation.” In fact, only a slice.

For example, the rest of us can be gifted and train ourselves to “innovate” in new and different ways. Key to the word “innovation” is doing something in a “meaningfully new and different way.” This takes us well beyond just product invention, but “innovation” now incorporates anything that is new and meaningfully different.

In the book we talk about dozens of “nuggets” or little gems that provide insights as to how to innovate. It is, in fact, remarkably easy to develop these skills. Like exercising a good muscle, the more you use it and focus on it, the better it gets. It’s a form of building innovative confidence through practice.

It’s learnable. It’s teachable.

 

“Innovation is best led by vision.” -George Barbee

 

Make Observation and Art

Of the 63 nuggets in 63 Innovation Nuggets, do you have one that is a favorite?

That’s a tough question. I started with over 140 nuggets and in an effort to winnow it down to 52 (one per week) I couldn’t bring myself to cut any more, so I went with 63. Not necessarily brilliant, but sincere.

So, a favorite? Well, not necessarily only one favorite but it’s a good place to start: Nugget #19: Observing as an Art. The power and concentration it takes to observe what is around us is quite challenging. As we say, put yourself in “receive mode.” Just take things in around you. Listen. Look. Smell. Maybe even feel and taste. We observe with all our senses. This is time out to THINK. The key is sensing. Thinking.

 

“Successful innovators have a keen sense of observation.” -George Barbee

 

We go on to encourage note taking. Practice alone or with a like-minded friend and confidant. Have some fun with the process.

We then go on to tell some stories about observing. Practical situations where innovation around us is often under our noses, but we haven’t taken the time out to appreciate it or document it. One example is ATM or teller lines at banks. It used to be that we would go up to one of three tellers or machines and pick one and hope for the best. Woe to the person picking the wrong line! The tendency was then to hop over to the faster moving line. Then came the great innovation in line management—the “I” formation, or lining up in a single line, with the front person going to the next available opening. Brilliant. It takes the early guesswork out of picking the right single line. Happier customers. True Innovation.

 

Innovation Tip: Start conversations with “imagine if…”

 

Think ACROSS to Progress in Your Career