Power Your Creative Thinking With the 4 Lenses of Innovation

Copyright Rowan Gibson; Used by Permission

Copyright Rowan Gibson; Used by Permission

  • Do you want to create a culture of innovation in your business?
  • Do you want to tap into your inner creative voice?
  • Do you want to power your creative thinking?

Power Your Creative Thinking

I love reading about the world’s greatest innovators. Whether it’s an innovative individual or a company, I am fascinated with the stories behind history’s greatest breakthroughs and inventions. Recently, a terrific new book on the subject crossed my desk and captured my attention. After reading it, I had the opportunity to converse with the author. The insights in this book can help any company improve its innovative culture and any individual become more creative.

That author, speaker, and consultant is Rowan Gibson. Rowan is one of the world’s foremost thought leaders on business innovation. He is the internationally bestselling author of three books on business strategy and innovation – Rethinking The Future, Innovation to the Core, and his latest, The 4 Lenses of Innovation: A Power Tool for Creative Thinking.

 

4 LENSES OF INNOVATION

Challenging Orthodoxies

You share four lenses or perspectives on innovation. The first is challenging orthodoxies. There are many examples of people who stand up and say there is a better way. Perhaps that child with a rebellious streak may have a great future?

Almost by definition, innovators tend to be contrarians and nonconformists. As Steve Jobs put it, they “think different.”

 

“Almost by definition, innovators tend to be contrarians and nonconformists.” –Rowan Gibson

 

I just saw the movie “The Imitation Game” about the work of Alan Turing during the Second World War. This guy was obviously a genius, and a pioneer in the field of digital computing. He almost single-handedly built a machine that broke the German Enigma code, which undoubtedly helped the allies win the war. But Turing had no regard for prevailing wisdom, or for military authority, or for anyone else’s way of doing things. He believed only in his own revolutionary ideas.

Copyright Rowan Gibson; Used by Permission Copyright Rowan Gibson; Used by Permission

So, yes, maybe that rebellious school child has a great future. Turing’s headmaster told his parents he was wasting his time at school because he wasn’t willing to be educated in classical thinking. Einstein was so rebellious he was actually expelled from school. But it was that rebelliousness toward authority that led him to question Newton’s seemingly unassailable laws of motion. Richard Branson was another rebel at school and eventually dropped out at age 16—going on to create Virgin Records.

If you recall some of the other famous individuals who were featured in Apple’s “Think Different” ads, such as Martin Luther King, John Lennon, Thomas Edison, Mahatma Gandhi, Amelia Earhart, Martha Graham, Frank Lloyd Wright, and Pablo Picasso, they were all misfits and rebels. The saw things differently from others. They wanted to challenge and change the status quo.

There are just so many examples of companies that have innovated very successfully by challenging deep-seated orthodoxies: Swatch in the watch industry Dell in the computer industry, Southwest in the airline industry, IKEA in the furniture industry, Enterprise in the car rental business, Zara in the fashion industry, Chipotle in fast food, IT’SUGAR in candy retail, and the list goes on.

A recent example is Beats by Dre. They asked themselves why every other field of consumer electronics—TVs, laptops, smartphones—was being dramatically improved, while people were still listening to music with cheap, low-performance earbuds. What if there was a market for premium headphones, costing hundreds of dollars, that would reproduce music the way artists wanted their songs to be heard? And what if those headphones could be marketed as a fashion statement, not just as an audio accessory? Luke Wood, CEO of Beats by Dre, told the press, “People thought we were crazy. They said the marketplace would never support a $300 headphone.” Well, once again, here’s to the crazy ones. Today, premium headphones are one of the fastest-growing categories in the consumer electronics industry, making up over 40 percent of all headphone sales, and Beats owns over 60 percent of that market. Last year, Apple acquired Beats Electronics for $3 billion.

Copyright Rowan Gibson; Used by Permission Copyright Rowan Gibson; Used by Permission

 

2. Harnessing Trends

The second lens or perspective is harnessing trends. How do you spot the trend in time to ride a new wave?

Well, you have to be very sensitive to what is changing in the world. It’s not about having a crystal ball and trying to predict the future. It’s more about having a wide-angled lens that allows you pick up important trends and then exploit them in some way.

15 Commitments of Conscious Leadership

Perspective Arrows Leadership Concept

Conscious Leadership

Jim Dethmer, Diana Chapman and Kaley Warner Klemp have just released The 15 Commitments of Conscious Leadership.  It’s a practical leadership guide designed to help leaders become more conscious, take personal responsibility, and lead others in a win-win model.

If you need to pause, reflect more, and change your leadership style or behavior, this book will jumpstart your thinking.

 

Are You Above or Below the Line?

Personal responsibility and personal accountability are vitally important to success in any endeavor. You start the book with a simple but powerful model: Above the Line / Below the Line. Would you share that model with us?

The model is a simple black line.  At any moment a leader is either above the line or below the line.   When we are above the line, we are open, curious and committed to learning. When we’re below the line, we’re closed, defensive and committed to being right. What we suggest is that the first fundamental building block of conscious leadership is the ability to accurately locate yourself at any moment, asking, “Am I above or below the line?”

This sounds rather simple, but it actually requires a high degree of self-awareness.  Many leaders spend most of their time below the line.  In fact, it is the normal state.  Asking them if they’re below the line would be like asking a fish if it’s wet.  When leaders begin the journey to conscious leadership, they develop a greater and greater capacity to locate themselves accurately in any given moment.

 

“You are essentially who you create yourself to be and all that occurs in your life is the result of your own making.” -Stephen Richards

 

Many leaders spend most of their time below the line because we go there when we are threatened or when we are in a fight or flight reactivity and the goal is survival.  Our brains are hardwired to do this.  This is normal.  It is human.  The issue is that this reactive pattern occurs whether the threat is real or perceived, and when the perceived threat is to the survival of the ego, we go below the line to protect it.  Many ego-driven leaders experience a fairly constant threat to their ego.  Thus they live and lead from below the line.

When leaders are below the line, they are in a low-learning state and create cultures of fear and threat. This results in lower creativity, innovation, collaboration and connection. When they’re above the line, they are in a state of trust, and the result is a higher level of effectiveness.

So the first key of conscious leaders is to accurately locate themselves either above or below the line. If they’re below the line, the second key to conscious leadership is to shift back above the line. Leaders master reliable shift moves that take them back above the line.

 

“The key to success is to focus our conscious mind on things we desire not things we fear.” -Brian Tracy

 

The Dangers of Right

I have also written about the dangers of always being “right.” Why do so many of us have a strong desire to be right at all costs?

The reason we are so committed to being right at all costs and to proving that we are right is that the ego doesn’t believe it can survive unless it is right. Being wrong is ego death. Being right, and more importantly being seen as being right, becomes our highest goal.

What we see is that conscious leaders become more interested in learning than in proving to everyone, including themselves, that they are right. The more secure leaders are, the less they need to spend time explaining, justifying, defending and proving their rightness and the more time they spend learning through deep listening, curiosity and wonder. As leaders learn to lead more from curiosity and wonder, they discover that breakthrough ideas come their way regularly. Also, the more leaders get deeply interested in learning over being right, the more their teams and organizations do the same.

 

“Conscious leaders are more interested in learning than proving they are right.”

 

The Drama Triangle

Would you share the “victim-villain-hero” triangle?

When we’re below the line, we’re in drama.  All drama is driven by three roles: the victim, villain and hero.

VICTIM

When I’m a victim, I’m living as though I’m “the effect of” people, circumstances and conditions.  I locate the cause of my experience as something or someone outside of me. I’m upset because a supplier didn’t deliver or the markets are down or there is bad traffic. It could also be that I’m happy, but the cause of my happiness is the circumstances outside of me. Victims never take full responsibility for their lives.

VILLAIN

Villains blame. They blame others, the collective and themselves. They move through life finding fault.  Villains believe something is wrong and their goal is to figure out who caused it.

Leadership Lessons from Over 200 Thought Leaders

ON AIR

Voices of Influence

A few years ago, I launched this blog with the idea of sharing insights, ideas, and inspiration.  It is my hope that the lessons and ideas shared here help you in some way whether that is fast-tracking your career or overcoming procrastination.

When I started, I thought it was worth it if I made a real difference to just one person.

I’m happy to report that at least one person has found it life-changing.  That person is me.  I learn far more by sharing these ideas than you can imagine.  What an incredible experience to have the opportunity to learn from so many people.

Thank you for reading, for commenting, and for sharing these posts.  I appreciate all of you and look forward to getting to know you better in the coming months.

Below are some of the leadership interviews and posts with thought leaders from a variety of fields on numerous topics.  I hope you find one you missed and that it positively influences your year ahead.

 

“The book you don’t read won’t help.” –Jim Rohn

 

 

Leadership, Management & Execution

 

“You will be the same person in 5 years as you are today except for the people you meet and the books you read.” -Charlie Jones

 

Leadership Communication

How to Create an Extraordinary Workplace

Magnet attracting chrome ball bearing concept for marketing, bus

The Best Place to Work

How do you create an extraordinary workplace?

How do you turn a group of strangers into a community of friends?

Why should a company pay people to play?

 

Usually, when I read advance copies of book manuscripts, I wait to talk about the book until it is released.  In this case, I couldn’t help but talk about this book for the last few months at conferences. Now that it is finally available, I am excited to introduce Ron Friedman’s new book The Best Place to Work: The Art and Science of Creating an Extraordinary Workplace.

 

BOOK GIVEAWAY

For your chance to receive a free copy of Dr. Friedman’s new book, The Best Place to Work: The Art and Science of Creating an Extraordinary Workplace, do any of the following:

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If you want to build a winning culture and encourage collaboration, this book provides a blueprint.  If you are designing a new office space or updating an old one, this book is a must read.  But what surprised me most about this book is the many insights it provides for leaders at all levels.  If you want to be promoted at work, you will want to read this book and follow its guidelines.  And, as a CEO who is privileged enough to lead an organization that regularly hits the Best Places to Work in IT list, I can tell you this book gave me numerous ideas.

The book’s author, Ron Friedman, PhD, recently answered my questions about his research and work. He is a psychologist and the founder of Ignite80, a management consultancy to help leaders build extraordinary workplaces.

 

Research: You can predict employee satisfaction by the amount of sunlight entering their floor.

 

3 Ways to Improve Space

From a workplace design perspective, what are the top 3 ways to improve space for a positive impact?

BPTW Cover 1The most important principle is design with the end in mind. Think carefully about the tasks your employees are going to be doing and provide a space that empowers them to do their work more effectively. At many companies, people are placed in the identical work environments regardless of their job function, and this is a missed opportunity. It’s why so many people feel that they need to come in early or stay late to get any work done.

A second consideration is encouraging people to personalize their workspace. In The Best Place to Work I talk about organizations like Etsy and DreamWorks that provide their employees with a budget for customizing their workspace when they first join.  It’s a wise strategy.  When we have the freedom to shape our environment, we experience a sense of personal control.  One study found that people are over 30% more effective when they’re encouraged to personalize their workspace.

 

Research: People are over 30% more productive when they personalize their workspace.

 

A third recommendation is to invest in informal social spaces, like outdoor picnic tables or a café-like break room. The idea is to encourage colleagues to get together, even when they’re not talking about work. Workplace friendships are vital to our performance, and lasting friendships aren’t established when we’re in formal meetings.

 

Paid to Play?

One of your chapters says that we should be paid to play. You say that the childlike manner of play can improve our creativity. How can we use play and exercise to improve our workplace?

There’s a business case for giving employees the flexibility they need to exercise. Over the last decade, scientists have uncovered a range of benefits from regular workouts that extend far beyond being healthy or looking good. Exercise, research tells us, can also make us more effective at work.

Consider: Harness the Power of Reflective Thinking

Young Businessman Thinking and Wondering While Writing a Paper

Breathe. Reflect. Consider.

Not a day goes by when I don’t hear, “I’m so busy!” or, “I don’t have any time.” It seems that in our overconnected, overscheduled, overcommitted world we have lost all sense of margin. Time to breathe?  Maybe, if it’s a scheduled yoga class or meditation session. Otherwise, on to the next task!

What happens when we don’t have time to reflect? Why is it so critical to spend time on reflective thinking?

 

“$650 billion is lost each year because we don’t give ourselves time for reflection.” -DP Forrester

 

Daniel Patrick Forrester is the founder and CEO of THRUUE. He’s a management consultant who has worked with some of the biggest organizations ranging from Verizon to Xerox.  His work on reflection and its power had me doing some reflecting of my own.  I recently had the opportunity to ask him some questions about his book Consider: Harnessing the Power of Reflective Thinking in Your Organization.

 

3 Benefits of Reflection 

What are the top 3 benefits of reflection and reflective thinking?

 

1. Getting the big ideas right

CEOs, COOs, business leaders, and leadership boards have no shortage of ideas that must get done. They drive high-performing teams and cultures to implement their best ideas. Now, more than ever, organizations are in the midst of a tumultuous business market, facing questions of relevancy and sustainability. Only through reflective thinking can leaders know if their big ideas will work and if the organizational culture can support idea implementation. Reflective leaders embrace the questions: What would make this idea fail, what could we do differently, and how can we solve this problem?

 

2. Finding meaning

We live in a world where data and meaning fight for our attention all day. Emails, text messages, social media updates, and other information are constantly bombarding us. We can’t process one piece of data before we are confronted with another. There’s simply no way to comprehend the meaning of all of this data unless we make time to think.

This Basex study breaks down how the typical leader spends his or her time each day:

  • 28% — Interruptions by things that aren’t urgent or important, like unnecessary email messages and the time it takes to get back on track
  • 25% — Productive content creation, including writing email messages
  • 20% — Meetings (in person, by phone, by video, and online)
  • 15% — Searching through content, like the Web, digital communications, and paperwork
  • ONLY 5% — Reflecting on all of the information

Nearly a third of the time is spent in interruptions, while a mere 5% is left for think time. How can leaders make effective decisions with such a balance?  The answer is simple: they can’t.

Leaders must understand the meaning behind information and the implications of their decisions before they act.  Meaning is what leaders bring to their organizations. When meaning is found, intention is found.

 

“When meaning is found, intention is found.” -Daniel Patrick Forrester

 

3. Reconnecting with control and intention

When we take time to think and reflect, we find ourselves in control rather than subservient to the Pavlovian urges that so often drive us to choose technology and connectedness rather than reflection.  This past September, I spoke at a conference called BoardSource in Washington, D.C. BoardSource is the nation’s largest annual convening of nonprofit leaders, board members, and chief executives.  In my speech to the 850 executive leaders in attendance, I explained why boards and leadership teams should act with intention and focus on becoming greater than the sum of their individual parts, which can only be achieved through continuous reflection.

 

“The right word may be effective, but no word was ever as effective as a rightly timed pause.” –Mark Twain

 

Today’s Frenzied Pace

Often it seems we think that the frenzied pace is simply required in today’s society.  Is it?