Reaching Your Peak Performance

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“Does your performance reflect your potential?” is a question posed by Scott Addis in the introduction of his new book.  It’s a question I have often asked of myself and of others over the years. Reaching your potential, hitting peak performance, and achieving your best self are different ways to talk about the subject of personal success.  I recently had the opportunity to talk with Scott about his thoughts on maximizing performance.

Confident people risk security to achieve higher levels of growth and independence. -Scott Addis

 

Scott Addis is the President and CEO of The Addis Group and Beyond Insurance, and author of SUMMIT: Reach Your Peak And Elevate Your Customers’ Experience. Beyond Insurance is a coaching and consulting company whose purpose is to transform the process that insurance agents, brokers and carriers use when working with clients. Scott is recognized as an industry leader having been awarded the Inc. Magazine’s “Entrepreneur of the Year” Award as well as “25 Most Innovative Agents in America”.

SUMMIT is divided into four elevations.  What are the four elevations?  Why is the book organized this way?

When it came to putting the material into a book, I thought it seemed natural to organize and edit the writings into a sequence that reflected a progression from individual skill development to business relationships to the customer experience.  Summit is therefore divided into the following four elevations:

 

Elevation I: Preparing for the Climb (Developing Your Personal Readiness)

Elevation II:  Setting up Base Camp (Preparing to Present Yourself to Others)

Elevation III:  On to the Summit (Focusing on the Customer Experience)

Elevation IV:  The Final Ascent (Discovering Your Inner Strengths)

In Elevation I, you emphasize the importance of paying attention to four performance indicators and developing them as the reader progresses.  One of these performance indicators is natural strength.  Why is it crucial to focus on honing natural strengths rather than improving weaknesses?

Every person who has ever lived has natural strengths (also known as Unique Abilities) though most people are not conscious of them.  Because of this lack of awareness, these people have not experienced the infinite rewards that come from being able to harness and develop their natural talents and pursue their passions wholeheartedly.  The more you are able to recognize your natural strengths and shape your life around them, the more freedom, success and happiness you will experience.  Your Unique Abilities (i.e., Natural Strengths) have four characteristics:

  1. A superior ability that other people notice and value
  2. Love doing it and want to do it as much as possible
  3. Energizing for you and others around you
  4. You keep getting better, never running out of possibilities for further improvement

Most individuals are not able to identify their natural strengths, let alone concentrate on them, because they are trapped by childhood training.  We learn at a young age that the secret to success in life is working on our weaknesses.  Unfortunately, it is the focus on weaknesses that results in a sense of deficiency, failure and guilt.  As a result, our lives are filled with frustration, wasted potential and missed opportunities.  Letting go of these “lack of abilities” to focus on the things you love is a key to maximizing your performance.

 

Innovation is the lifeblood of the peak performer. -Scott Addis

 

In Elevation III, you discuss the customer experience.  What is the customer experience?  Why are the first impressions so significant in building customer relationships?

The Customer Experience Journey is the sum of all experiences that the customer has with you and your firm, the actions and results that make the customer feel important, understood, heard and respected.  Each customer interaction molds and shapes the Journey.

A first impression is the mark you make in the first moments of interacting with someone.  This impression has a strong effect on one’s intellect, feelings, or conscience.

It is interesting to note that the brain is immensely perceptive and takes into account every minor detail of another’s facial features.  The sight and sound around us are picked up by sense organs and the signals are passed to the brain.  These signals are then compared to the memories of past experiences.  The interpretations of these signals play a key role in forming the first impression.Addis_jacket.indd

In your book, you write:  “Work-life balance remains my biggest challenge in my quest to reach the peak.”  How do you define work-life balance?  Why is it difficult to achieve equilibrium between the two?

The term “work/life balance” first appeared in the 1970’s.  The expression means having equilibrium among all the priorities in your life.  It is interesting to note that this state of balance differs from person to person.  However, if there is little or no balance over an extended period of time, the vast majority of people experience stress and, eventually, burnout.

Today’s intense, competitive business climate has created corporate cultures that demand more and more from professionals.  To get ahead, 60 to 70 hour work weeks appear to be the new standard.

Goal setting is also very important on the climb.  Why is mental imagery, or visualization, a key component of successful goal setting?

Visualization allows you to see yourself at some point in the future, while goals offer a road map to reach these visions.  There is nothing more rewarding than having visions, setting goals, launching into action and persisting until you reach your destination.  The key to goal setting is your ability to turn this vision into reality.

Mental imagery is essential to goal setting.  Your ability to see yourself at the point of goal actualization is a key component to successful goal setting.  Goal setting breaks down unless you have great clarity about your vision.

“The last few steps of the climb will be the toughest, yet the most rewarding. They will require mental toughness, commitment, drive, self-discipline, positive attitude, and positive self-image.  It is when you make your final ascent that you will discover your inner strengths.” –F Scott Addis

Why is a positive first impression so important?  What are some tips you can offer our listeners or readers on creating a positive first impression?

Using Data Science to Transform Information into Insight

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3 Facts I Bet You Didn’t Know about Data Science and Scientists:

 

  1. Data scientists are not mystical practitioners of magical arts.
  2. Data scientists are “sexy” according to a recent Harvard Business Review article.
  3. Data science can “call presidential races, reveal more about your buying habits than you’d dare tell your mother, and predict just how many years those chili cheese burritos have been shaving off your life.”

I learned these facts minutes after picking up John Foreman’s new book Data Smart: Using Data Science to Transform Information into Insight.  Data Smart is the textbook for anyone wanting to turn raw data into action that makes a difference.

John is the Chief Data Scientist for MailChimp.com, the email service powering subscriptions marketing campaigns.  MailChimp also powers blogs like this one, allowing you to sign up and receive blog posts in your inbox.  John has also worked with a range of organizations from the FBI and Department of Defense to global corporations including Coca-Cola and Intercontinental Hotels.  You can follow him on Twitter @John4man.

Data Smart by John ForemanJohn, who did you write this book for?

I wrote Data Smart for anyone who wants to learn the cutting edge analytic techniques that businesses like Amazon and Facebook are using to turn their data into revenue.

And when I say “learn,” I don’t mean just “learn about.” In Data Smart, readers use actual techniques, such as artificial intelligence and data mining, to solve real business problems. That way the reader can get a sense of how to apply them to their own work. Think of the book as on-the-job training.

That’s why each chapter works through a data science technique in Excel – spreadsheets are a safe environment that readers feel comfortable working and following along in.

He who would search for pearls must dive below. -John Dryden

I wrote Data Smart for anyone from business intelligence analysts to programmers to quantitative marketers to sports analysts to C suite executives. For anyone who truly wants to learn analytics, this is the most accessible book for gaining a foothold in the discipline.

Misconceptions about Data Science

Give us your definition of data science.  What’s the biggest misconception people have about your field?

Data science is the use of transactional business data (think sales data, website traffic, social interactions, ad conversion data, employee performance data, etc.) to make decisions that result in revenue growth for the business.

There are a few big misconceptions about data science. First, the field isn’t just for those who do online advertising (e.g. Facebook, Twitter, or Google). No, a brick and mortar mom-and-pop shop can benefit from artificial intelligence models too. For instance, if you run a hotel, being able to forecast demand in light of your prices and competitors’ prices is invaluable. And that’s true whether you’re a single hotel or Intercontinental.

Second, you don’t need a Ph.D. to do data science. Some of these techniques, like customer segment detection, are analytically tough, but anyone with the motivation and some spreadsheet skills can learn how to do it.

Working for Good

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Jeff Klein is the CEO of Working For Good and trustee and executive team member of Conscious Capitalism Inc., an organization cofounded by John Mackey, CEO of Whole Foods.  He’s written two thoughtful books Working for Good: Making a Difference While Making a Living and It’s Just Good Business: The Emergence of Conscious Capitalism & The Practice of Working For Good.

What is Working for Good” ?

Working for Good is the name of my book and business. It is a brand. And it is an approach to work, business and life that orients around service, sustainability, learning, growth and development.WFG200

What are the benefits of creating an environment where you can truly “work for good”?

Purpose is among the highest motivations for human beings. If your work is infused with purpose, then you are inspired and energized to bring all that you have and all that you can to the work.

Love and care similarly bring out the best and most in people. If you care about and for the people you work with and if they care about and for you, your connection to them is deep, and you are motivated to serve and support each other.

When people are aligned and alighted in purpose, supporting and serving each other — and others who they come in contact with (including customers and other stakeholders of the business) — the business is alive. It attracts attention and fosters relationships built on trust and loyalty, which leads to resilience and sustainability.

This is very good for business!

“If your work is infused with purpose, then you are energized to bring all that you have to the work.” -Jeff Klein

How is a business like a garden?

The most essential skill of a gardener is that of attention. “Tending” a garden begins with attention. When you pay attention to the garden, you see what is going on and recognize where care and intervention are required.

7 Facts of Business Success

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Photo by melanie_hughes on flickr.

 

After over forty years of owning businesses, Bill McBean shares the success factors that propelled his ventures to new heights. Whether turning around underperforming auto dealerships or forming new investing and administrative services companies, Bill has seen what works and what doesn’t. He recently wrote The Facts of Business Life, and I had the opportunity to ask him a few questions about his formula for business success.

Why do most businesses not achieve the level of success that they should?

It’s usually a combination of reasons versus one specific reason. These reasons are, in no particular order: 1) an opportunity with little potential for gross profit and net profit; 2) a lack of knowledge of the important elements, or basic fundamentals which create success; 3) a lack of leadership knowledge of how to move a business “from here to there”; 4) a lack of knowledge of how to compete; 5) a lack of overall business knowledge (not to be confused with industry knowledge).9781118094969 cover.indd

This is not a comprehensive list, but in my opinion from what I have seen they make up the vast majority of business failure or lack of success — and it’s rarely just one of these reasons. Instead it is a combination that can kill or seriously hinder the success of a business.

Your book outlines seven “facts” that successful business owners understand and utilize. We don’t have time to go into all of them, but how did you develop and choose these seven?

 

It probably wouldn’t surprise you if I told you these ‘facts’ chose me rather than me choosing them. By this I mean in all my years of business ownership these 7 facts were the ones which cost me the most money — either in not optimizing an opportunity or by not paying enough attention to a particular fact that ended up taking a big bite out of my wallet.

Reinvent Your Personal Brand

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Have you been passed over for a promotion?  Again?

When others describe you do they use words like “visionary” or “dinosaur”?

Are you looking for a job?

How would you describe your own personal brand?

Have you missed an opportunity because someone thought of you incorrectly?

Take Charge of Your Personal Brand

Karen Kang is one of the world’s authorities on creating a personal brand.  As a brand strategist, Karen guides individuals through a process to strategically create a personal brand.  Karen knows what it takes to build a brand.  She is a former partner with world-renowned Regis McKenna, Inc., the marketing firm that created and launched the Apple brand.  She’s the founder and CEO of BrandingPays, and she has consulted with over 150 organizations around the world.

Her new book BrandingPays is a step-by-step guide to reinventing your personal brand.  I recently had the opportunity to ask Karen a few questions about her work and her book.

Karen, you’ve worked with startups all the way to some of the world’s biggest companies.  Although you continue to do corporate branding, your new work is mainly focused on individuals.  Why is personal branding so important today?  Has personal branding increased in importance?

Personal branding has gone from being a “nice to have” to a “got to do.”  Competitive forces in business and communication—from globalization to social media—have combined to make personal branding a requirement.  Gone are the days when you got on a career track with one company and rode it until the end of the line.  Whether you work for a company or not, you are a free agent.  You need to think like a “company of one” in how you position and market yourself.

Karen Kang