Do you know the 7 components of a successful brand logo? If your brand needs a lift, check it against this list.
Tag: brand
Why Leaders Must Deliver on Promises
Leaders and brands share the need to deliver on promises. Doing what we say we will do is a hallmark of a leader. Your brand depends on it.
12 Ways Brands Get Off Track
Avoid brand failures. Here are 12 sins that cause a brand to stumble. Branding experts Larry Light & Joan Kiddon can help you get back on track.
10 Laws of Trust: Build the Bonds That Make A Business Great
10 Laws of Trust to improve your results and your leadership. JetBlue Chairman Joel Peterson shares how to maintain a culture of trust
How to Avoid the Most Common Branding Mistakes
6 steps to revitalize your brand. Larry Light and Joan Kiddon share common branding mistakes and how you can restore brand relevance.