Brand leaders distinguish themselves through the modern legacy mindset. How to transform the rules of brand legacy.
Tag: Brand Building
12 Ways Brands Get Off Track
Avoid brand failures. Here are 12 sins that cause a brand to stumble. Branding experts Larry Light & Joan Kiddon can help you get back on track.
How to Avoid the Most Common Branding Mistakes
6 steps to revitalize your brand. Larry Light and Joan Kiddon share common branding mistakes and how you can restore brand relevance.
Key Benefits of Internal Brand Building
Do you know the 6 benefits of good internal branding? From improving employee relationships to increased retention, internal brand building matters.
15 Bad Habits that Inhibit Brand Building
15 bad habits impede organizations from building brands, regardless of industry, category, and geography. Larry Light shares how to build a global brand.