3 Powerful Lessons from 5 Years of Blogging

It was five years ago when I launched this blog, Leadership Insights.

At the time, I had several people encouraging me to do it, but many more were against it.

 


“Success is the pull against the current of mediocrity.” -Skip Prichard

 

Overcome Negative Voices

The list of negative sentiments kept coming at me:

  • The blogging craze is over.
  • It’s too hard to start now.
  • Starting is easy, getting anyone to read a blog is difficult.
  • Do you have the time?
  • Are you going to burn out?
  • Why do you want to share all of this for free?
  • You want to do this without a business model?
  • The technical side of it is more challenging than you know.
  • How long can you keep this up?
  • What’s the best way to promote a new blog?
  • You just joined Twitter a month ago. Learn that before doing something bigger.

I’ve now been blogging for five years. After millions of hits, you’d think the naysayers would stop. Maybe they’ve been silenced a bit, but every now and then I hear something that reminds me that success is the pull against the current of mediocrity. Somehow my brain uses negativity and difficulty as fuel to propel me higher. Truth be told, it’s not others who may cause me to pause. It’s my own thoughts. I think negative thoughts from inside us are the worst offenders because it’s much harder to tune out the voice within.

 


“Believing in negative thoughts is the single greatest obstruction to success.” -Charles Glassman

 

Stay the Course

And, yes, I’ve often asked myself whether I should continue, whether it matters, and whether I will keep blogging. I’ve never promised that I wouldn’t quit, but instead I just plod along, writing the next post, interviewing another author, sharing a story that uplifts or a quote that inspires. Discipline wears down any obstacle in the way water seeks its own level. Often the biggest successes come after powering through the most challenging times.

 


“It’s not whether you get knocked down, it’s whether you get up.” -Vince Lombardi

 

There are many things that I’ve learned in my five years of blogging:

  • How to focus on the reader
  • How to write faster
  • How to ignore critics
  • How to write better headlines
  • How to utilize a good outline
  • How to write more succinctly

Understand that People Are Most Important

The Top 10 Posts of 2016

Unpredictable Results

Talk to any blogger and you will likely hear the same thing.  It is always a surprise to see what becomes popular.  I may work like crazy on something for hours, post it, and it may see very little traffic.  Something else ends up taking off, and it was almost a last minute thought.  You just can’t predict.

In putting together a list of popular posts, there are also so many ways to look at the data.  Do you measure purely by the traffic?  If you do it that way, doesn’t that give an unfair advantage to content posted in January?

After looking at the statistics, I decided to pick the top posts by traffic with a weight based on the date.  If a post was dated later in the year, it received a slightly higher weight to equal things out.

 

The Top 10: Did you miss one?

Here are the top 10 original posts:

3 Leadership Lessons from Santa Claus

Lesson from Santa: Let go of baggage weighing you down.

Don’t Get Hooked! Why Successful People Don’t Take the Bait

“Happiness can only be found if you free yourself of all other distractions.” -Saul Bellow

Why Leaders Must Deliver on Promises

“You are what you do, not what you say you will do.” CG Jung

Winners Give Just A Little Bit More

“A winner is just a loser who tried one more time.” –George Augustus Moore

What Do You See in the Clouds?

“Art is not what you see, but what you make others see.” –Edgar Degas

How Busy Authors Market Books In An Online World

Are you an aspiring author?

Have you written a book but need some marketing tips?

How do you get the message out about your work?

 

How to Increase Online Effectiveness

Today it’s not only about the manuscript but also about how to get the word out about your book. Online marketing and social media have upended the traditional methods to market an author. Today, your effectiveness online is crucial to the success of your book.

In my own experience in the book business, I have seen the shift to social media and the rise of the author’s platform as major marketing tools. One of the notable experts in this field is Fauzia Burke. Fauzia is the founder and president of FSB Associates, an online publicity and marketing firm specializing in creating awareness for books and authors. She’s the author of Online Marketing for Busy Authors: A Step-by-Step Guide. Fauzia has promoted the books of authors such as Alan Alda, Arianna Huffington, Deepak Chopra, Melissa Francis, S. C. Gwynne, Mika Brzezinski, Charles Spencer and many more.

I recently asked Fauzia to share her wisdom about the best ways to market a book online.

 

“Efforts and courage are not enough without purpose and direction.” -John F. Kennedy

 

You’ve personally witnessed online developments from inception to today’s social and mobile world. Compare and contrast today to pre-online. How is the world different for authors today?

Oh, wow. Everything has changed . . . the most significant being that there’s never been a better time to be an author. Now, for the first time in the history of publishing, authors have direct access to their readers. Social media has changed the publishing landscape. While there is more competition in the marketplace today, there are more opportunities than ever before.

The new accessibility of social media allows authors to reach their audience directly, and this makes a long-term online marketing strategy absolutely essential for authors. The key to success for authors today is to build and grow their platform long-term. If they earn the trust of their readers, they can do anything.

 

“There’s never been a better time to be an author.” –Fauzia Burke

 

Common Misconceptions

What are some of the biggest misconceptions authors have when it comes to book publicity?

Many people feel book publicity is not quantifiable. I disagree with that notion. We can absolutely quantify the effects of publicity. When book publicity works, we see an increase in sales. Today, we can also judge the value by an increase in social media visibility and more traffic to an author’s site. Unfortunately, we can’t often duplicate success or land book sales each time. How a book resonates with its audience is magic. We can’t make people buy a book, a fact that is more frustrating to us as publicists than to anyone.

The other misconception is that there is a short launch period when an author gets media hits and goes on a book tour, and then an author moves on until the next book. That is just not the case anymore. Book publicity is a marathon, not a sprint. Authors are expected to engage with their readers whether they have a book to push or not.

Josh Charles, an actor on the TV series The Good Wife said when he exited the show: “I think that the beauty of social media is the ability to stay in touch with the fans and share with them what they’re going through and let them know that I’m there and the character may be gone, but I’m still involved in the show.” Authors too start a conversation with their community that is ongoing and lasting. It can’t stop at the end of a book tour.

 

“How a book resonates with its audience is magic.” –Fauzia Burke

 

3 Must Do’s for Authors

What are the top 3 “must do’s” for an author?

  1. Work on an online marketing strategy. The few authors that have become huge bestselling successes without a digital or social strategy are anomalies. Most of us need to work on online branding every day for the success of our businesses, books and careers. I encourage authors to develop their online brands. Online marketing is not about selling; it’s about making buying easier. It’s about forming real connections.
  2. Authors need to have a professional website. Your website will be your home base for your digital marketing efforts, and it is critical to your credibility. People do judge a book by its cover and an author’s expertise and quality of their writing by the look of their website.
  3. Be patient. If you are a little overwhelmed by the rapidly changing world of online marketing, you are not alone. Remember all of us, experts and novice, are learning as we go. You don’t have to become a social media strategist to be effective. By using the most important online marketing outlets for your audience in a targeted way, your book, brand and bottom line will benefit.

 

“No matter what your pursuit, the most fulfilling part is sharing it with others.” -Eli Broad

 

Social Media Engagement is a Privilege

My perception is that, after writing the book, most authors breathe a sigh of relief and think “It’s done!” and then they learn the real work is ahead of them. Is that your experience? How do you ease them into the reality of what’s ahead?online-marketing-for-busy-authors-sidebar

Ah, yes. Of course, for every author, writing their book is a labor of love and incredibly hard work, and so understandably they exhale a sigh of relief when the book writing process is finished. It’s tough to immediately say, “Wait until you see the work that’s still ahead.” We all complain about social media because it’s time consuming, but it’s the way the world has changed, and as authors, we need to change with it. We have to adapt. Once authors embrace the need to change with the times, I tell them some good news:

  • You don’t have to do everything.
  • You don’t have to constantly switch directions to follow the next shiny thing.
  • You get an unprecedented opportunity to build a community of interested readers who want to support your success.

It’s really a privilege to be able to talk to people and form relationships with your readers. I think authors breathe a sigh of relief when they realize the best way to engage effectively online is to be authentic.

 

“It’s a privilege to be able to talk to people and form relationships with your readers.” –Fauzia Burke

 

Stand Out with a Strong Personal Brand