Avoid brand failures. Here are 12 sins that cause a brand to stumble. Branding experts Larry Light & Joan Kiddon can help you get back on track.
Tag: bad habits
How to Avoid the Most Common Branding Mistakes
6 steps to revitalize your brand. Larry Light and Joan Kiddon share common branding mistakes and how you can restore brand relevance.
15 Bad Habits that Inhibit Brand Building
15 bad habits impede organizations from building brands, regardless of industry, category, and geography. Larry Light shares how to build a global brand.
Leaders: Choose Your Season
Leaders have the power to choose seasons. As winter turns to spring, pause and throw out what is holding you back. Embrace the new season of hope.