Managing A Personal Brand
My friend Robert D. Smith is a master of branding and a creative force. For decades, he has managed the career of best-selling author and speaker Andy Andrews. In addition to his work with Andy, he is regularly sought after by some of the biggest names for his expert advice, creativity, and innovative approaches.
Recently, I spent some time visiting with him in his home and office in Tennessee. Most people know Robert as THE Robert D. His energy is so intense that, to prepare, I downed a double espresso before our interview. I shouldn’t have bothered because just talking with him is like plugging into an unending energy source.
In our video interview, you will hear THE Robert D’s advice on building a personal brand.
What’s the number one question that THE Robert D asks himself to know whether a person will succeed? Drum roll….
Are you coachable?
Interestingly, when I hire an executive, that is also my number one question. Because if you are not teachable, it usually means you are arrogant. If you aspire to serve others, you are always trying to remain coachable.
Here are a few highlights from our discussion:
- Anyone can have a personal brand. “Whether you think it or not, you are a brand.” How you look, dress, talk is part of your brand.