Pros and Cons of Leadership Styles

leadership style

Understanding Leadership Styles

When you get a new boss, it’s important to quickly learn his or her leadership style. When you are the new boss, it’s important for your team to understand your leadership style. It’s also important that you know each member of the team and what their strengths are and how their leadership style complements your own.

 


“Leadership is the capacity to turn vision into reality.” –Warren Bennis

 

Every year, I read the biographies of great leaders. I have fun categorizing them and guessing their preferred style. I also write down the characteristics I admire in each person as a way to emphasize to my subconscious what I would like to emulate.

As you would expect, each style has pros and cons. I remember taking this test and finding one leader micromanaging every last detail. She took charge and it was her way, period. There was no room for discussion. “That’s someone I could never work for,” I remember thinking. But, when a crisis hit, guess who we turned to? We knew that she would deliver results, fast. There wasn’t time for relationship-building. We needed someone who could move the needle, fast.

That’s when I realized that no one style is perfect. Each of us has skills and styles that are needed for just the right situation.

Matching that situation to our skill is a challenge, but when it happens, everyone sees maximum performance.

When I ran across the infographic below, I thought it was a solid overview of various leadership styles and the pros and cons of each.

 

What’s your preferred style?

 


“Leadership is defined by results, not attributes.” –Peter Drucker

 

If you want to know what type of leader you are, take our quiz by clicking here.

 


“Leadership does not always wear the harness of compromise.” –Woodrow Wilson

 

 

whats-your-leadership-style

 

“If people believe in themselves, it’s amazing what they can accomplish.” –Sam Walton

 

“Leadership is unlocking people’s potential to become better.” –Bill Bradley

 

“To command is to serve, nothing more and nothing less.” –Andre Malraux

 


“People buy into the leader before they buy into the vision.” –John Maxwell

 

Infographic provided by Webpagefx.

 

Become the Leader Your Team is Waiting For

good authority

Become a Good Authority

What if chasing balance was actually making us unhappy?

What’s the true purpose of work?

 

“Change the game, don’t let the game change you.” -Macklemore

 

Personal and professional growth. We often think they’re different. We live our lives as if the personal and professional are in neat little silos, as if one didn’t affect the other.

I’ve often said that leaders help people with the personal, not just the professional. And sharing a little of the personal may make a big impact in the professional.

The two are interrelated.

And so, when I read Jonathan Raymond’s new work, Good Authority: How to Become the Leader Your Team is Waiting For, I was excited to find a book that explained why this is…and how to use it to become a better leader. Jonathan is the former CEO of EMyth and now the owner of Refound, an advisory firm that offers leadership training and coaching. And I think his take on “good authority” will have you nodding along with what we want from the very best leaders.

 

“When you make peace with authority, you become authority.” –Jim Morrison

 

Own Your Contribution

Contrast good versus bad authority. What are a few attributes you would think of?

I’d say the first attribute is in the willingness to own your role as an authority in the first place. I see too many modern leaders try to abdicate that responsibility, either outright or in subtle ways, and try to be nice at the expense of giving people the boundaries they need to grow. The main attribute of bad authority is when a leader doesn’t own their contribution to a stuck dynamic or problematic situation. For example, a leader who hasn’t provided a reasonable timeline to reach a goal and then blames the team for not delivering on it fast enough. Good authority is the art of owning your contribution, being transparent with your team, and then moving forward in a collaborative way.

 

“Our strengths are not our own until they are freed of the burden of having to heal the past.” –Jonathan Raymond

 

Would you share a little about the concept of “borrowed authority”?

Borrowed authority is the idea that until we investigate the beliefs about authority we inherited from our parents and teachers – not to mention the business culture in general – we’re still borrowing our leadership style from the past instead of discovering the one that genuinely expresses who we are today. In Good Authority, I offer that the opposite of Good Authority isn’t bad authority, it’s borrowed authority. What I mean by that is that most leaders have good intentions, but until we do the work, we’re bogged down by ideas and beliefs about what it means to be the boss that hold us back and create pain and confusion for the employees in our care as a result.

 

“You’re only as young as the last time you changed your mind.” –Timothy O’Leary

 

Make it About Relationships

I want to ask about organizational culture. You say, “Nobody sets out to make their employees overwhelmed, stressed-out, and miserable.” I have to say that I read that and laughed, thinking, “If Jonathan only met one of my bad bosses, he’d think differently!” You’re right, of course, but people are overwhelmed and stressed. What’s are some ways to change a culture into one that is positive, empowered, and driven?

Good Authority CoverThis may sound odd, but the first problem is bad math. One of the things I ask leaders to do is to add up all the time they’re spending (1) doing re-work for a struggling employee, (2) mediating their interpersonal conflicts, (3) answering questions that they should be able to answer themselves, and (4) complaining to their spouse, partner or friends about how frustrated they are. The pivot is incredibly simple and goes against our conditioning, which is why we typically avoid it. The key to create a positive, empowered and driven culture is the exact same thing that will get you out of being overwhelmed and stressed. Repressing what you see and feel leads to emotional, mental, and physical problems, and it keeps that data away from the one person who needs to hear it in order to grow.

There’s an art to talking about work in a way that feels personally relevant to your employee, but it boils down to this: Give them feedback not about tasks and projects but about how they’re showing up as a human being. Make it about relationships, feeling their impact on others, how they avoid taking risks—those are the things that people will immediately see as helping them get better at work and at life at the same time. There’s a whole new type of organizational culture that opens up from that simple shift.

 

Leadership Tip: More Yoda, Less Superman

 

How to Become a Great Listener

What are some techniques you use to help coach someone who has problems with listening? How can we all learn to be better listeners at a deeper level?

Before we talk about the deeper cut, one simple technique that’s often used in mediation applies well in the workplace in general. Have the person you’re trying to help repeat back what they heard before responding. Highlight for them what the gaps are between what was said (and, even more importantly, how it was said) and what they heard and how they interpreted it. There’s a lifetime’s worth of personal growth work there.

 

“We teach best what we most need to learn.” –Richard Bach

 

At a deeper level, and this is something I work on every day, is to re-examine what we think our value is as leaders. That’s a lot of what Good Authority is about: to learn how the highest value we can add to our teams, and in the rest of our lives, is to put our thumb on the side of the scale that’s about creating the space for others to discover that next better version of themselves, as opposed to tending to fill that space ourselves. I love leaders and have so much respect for anyone who throws their heart into a problem with no guarantee of success. The pivot is to see how not everyone works that way, and that to create the organization that can do more than you can on your own, you have to listen for those other voices.

Finally, it comes down to not shooting the messenger. I can’t tell you how many organizations I’ve seen, in fact I’ve never seen one where this isn’t true, where one person becomes a scapegoat for the cultural dysfunction and is moved out (fired or pushed into quitting), and the message they were carrying never sees the full light of day.  It’s a basic rule of group dynamics, but I see CEOs do it all the time, moving out the ‘disgruntled’ employee instead of leaning into the conversation and discovering the most powerful brand ambassador they’ve got.

 

Tip: Focus more on who people are and less on deadlines and tasks.

 

Let Go of the Past

How about letting go of the past? What advice do you give to someone who is letting the past limit their future?

Find a way to get in relationship with it. Meaning, when you notice yourself re-hashing or cycling in an old story, imagine a friend was telling you that story, what would you tell them? It’s a life’s work for sure, but learn to reframe our past in terms of how it made us the person we are today. I heard this phrase again recently that I absolutely love: “The past didn’t happen to us, it happened for us.”  To be clear, I’m not suggesting people try and transcend or gloss over traumatic or otherwise difficult personal experiences, only that we hold a bit of double-vision about them. Let yourself feel whatever there is to feel about whatever it is that you feel it’s holding back. Cry, laugh, roll up the car window on the freeway and let out a yell from the depths of your soul. By giving yourself permission to let it be what it is all the way, only then do you open up the room to see it in a new way. The paradox is that you don’t have to do any additional work to do this. It’s the process of giving yourself permission to feel that brings that higher mind back online, and you can move forward with confidence and a sense of self that might surprise you.

 

“Shake it off.” –Taylor Swift

 

How to Increase Accountability

12 Powers of a Marketing Leader

marketing leader

Today’s Marketing Leaders

Today, many marketing leaders report that they are having less impact and are not satisfied in their jobs. That may be somewhat surprising since marketing methods and capabilities are in the midst of exciting changes and the opportunities are like never before.

 

Research: only 44% of marketing leaders satisfied with career.

 

Thomas Barta, a former McKinsey Partner, and Patrick Barwise, Emeritus Professor of Management and Marketing at London Business School, just conducted the most extensive research ever on what drives marketers’ business impact and career success. What drives impact? What does it take to thrive in marketing today? With data spanning 170 countries and over 8,600 leaders, Thomas and Paddy distilled the results into what it really takes to drive customer and company value.

Thomas and Paddy recently shared more with me about their new book, The 12 Powers of A Marketing Leader: How to Succeed by Building Customer and Company Value, and the extensive research behind their findings.

 

“When the best leader’s work is done the people say, ‘we did it ourselves.” -Lao Tzu

 

Your research revealed that most senior marketers aren’t satisfied with their career paths. Why not? What’s different for them than they expected?

12 Powers of a Marketing LeaderThat’s right. Only 44% of marketers are satisfied with their careers—and in the 360-degree data, marketers’ bosses, when comparing the career success of all their direct reports, put them last. We think there are two reasons. First, as customer experts, they likely think they should have more influence on key business decisions rather than being limited to decisions on advertising and promotion. Recent research by Frank Germann, Peter Ebbs and Rajdeep Grewal shows that they’re right: having a CMO in the C-suite and having an influential marketing department do help companies become more customer-focused, increasing business performance. Secondly, they lack job security. While average S&P 500 CEO tenure is six years plus, average US CMO tenure is only four years and possibly decreasing: search firm Spencer Stuart recently reported it was down to forty-four months in 2015.

 


“Leaders must encourage their organizations to dance to forms of music yet to be heard.” -Warren Bennis

 

Balance Leadership and Functional Skills

You say that leadership skills matter more than technical marketing skills. I passionately agree. Is there a certain time when this matters more in a career? How do marketers balance the constant need to stay up with new technologies with the need to learn leadership skills? 

Leading marketing isn’t the same as doing marketing, and many marketers underinvest in leadership skills.

As a junior marketer, most of your effort will inevitably go into becoming excellent in the particular technical area you’re working on. As you become more senior, you have to achieve more through other people. But at all stages, it’s important to keep developing your broader business and leadership skills.

Our evidence is that many, perhaps most, senior marketers are getting so sucked into the ever-changing technical issues that they lose sight of the bigger picture and the need to build and mobilize a great team, keep it aligned around the CEO’s agenda, spend time with their non-marketing colleagues who mainly determine the quality of the customer experience, and so on.

Patrick Barwise Patrick Barwise

As a senior marketer, you should aim to be a leader of leaders. You need enough understanding of the latest technical developments to hire the best people, mobilize them, align them with the strategy, and constructively challenge them when necessary. But your main role isn’t to try to keep fully up to speed on the technicalities (an impossible task); it’s to ensure that, as a group, the team contributes as much as possible to the development and execution of the strategy. Crucially, that includes mobilizing your boss and your non-marketing colleagues as well as your team (and yourself).

Functional skills and leadership skills matter. Getting the balance right is a big challenge, but really important for both marketing and the company.

 


“Recognizing power in another does not diminish your own.” -Joss Whedon

 

Take a 360 Degree View of Leadership

You distill your findings into 12 traits that drive success, and you put them in 4 categories (boss, colleagues, team, yourself). That’s basically an internal 360 degree view from where you sit in an organization. What are some of the symptoms that demonstrate you have it wrong, e.g., you’re focusing too much on the boss and not enough on the team or otherwise have your balance out of whack?

That’s exactly right about the 360 degree view. Our beef with most work on leadership is that it’s only about managing your subordinates and perhaps yourself. But most leaders – in fact, everyone up to CXO level – also need to manage their relationships with their colleagues and bosses. The traditional picture of leadership is incomplete except for perhaps the CEO – and even the CEO is accountable to the chairman and the board.

The main way in which senior marketers get this balance wrong is by spending most of their time inside the marketing department managing the team’s activities rather than walking the halls to energize everyone around the customer agenda. The symptoms are that non-marketers in these companies will likely say: “Marketing is a silo,” while the marketers will refer to themselves as something like “the coloring-in department” – that is, limited to advertising and promotion, with little influence on the company’s products, prices, distribution, service support, etc.

 

The 12 Powers of a Marketing Leader

  1. Tackle only big issues
  2. Deliver returns, no matter what
  3. Work only with the best
  4. Hit the head and the heart
  5. Walk the halls
  6. You go first
  7. Get the mix right
  8. Cover them in trust
  9. Let the outcomes speak
  10. Fall in love with your world
  11. Know how you inspire
  12. Aim higher

 

Cover Them With Trust

I appreciate your chapter Cover Them with Trust. Talk about trust – what steps should a leader take to build trust?

Tomas Barta Tomas Barta

To build trust within the team, leaders need to go beyond professionalism (knowing a lot, being reliable, and so on) and our key recommendation to get people to “ask for forgiveness, not permission.” People like strong leaders who trust them and genuinely listen to their ideas and concerns, but they also want to know the real person behind the business leader. That’s why, at times, it’s critical to be willing to show weakness, too. Michelle Peluso, former CEO of online shopping site Gilt, for example, shared her own 360-degree assessments with her team and asked for help. You can’t put a value on that. Conversely, having and showing a big ego destroys trust. So make your corner office the team room. Praise people. Take one for the team at times.

 

“A big ego destroys trust.”

 

The 4 Most Important Powers