Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.

You have to trust that the dots will somehow connect in your future. You have to trust in something–your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.

The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle.”

What’s the Future of Business?

Brian Solis is an author, analyst, and a principal at Altimeter Group, a firm focused on disruptive technology. He’s one of the world’s premier thought leaders in new media. His blog is one of the world’s top resources for business strategy and marketing.

What I most enjoy about Brian is that he has the ability to take complex subjects and break them down so you can understand them. His latest book, What’s the Future of Business? accomplishes that in a very different way than his previous work.9781118456538

Brian, before I jump into the latest book and the future, I want to slow down and talk about the past and the present. Because of the nature of your work, I imagine that you’re surrounded by social media experts most of the time. But there are still companies that are just now jumping in or maybe are still on the sidelines. With that in mind, what are the three biggest reasons a business should be utilizing social media today?

First, let me just say that I appreciate this opportunity to speak with you. While social media is part of what I do, it is true that I do have a unique opportunity to see how businesses are or aren’t using social media to reach connected consumers. We live in a social economy where social is an extension of customer engagement. Social media become the channels and mechanisms to listen, learn, engage, and adapt.

If you are not competing for the future, you are competing for irrelevance. -Brian Solis

The first reason that social media is important to businesses is that it amplifies the voice of the customers, their expectations and questions, their touch points, and most importantly the experiences they have and share. There’s much to learn by listening and observing. It is a form of digital anthropology where you gain not only insights but empathy. Try to not let it intimidate you . . . if you’re human, you can feel what’s taking place and as social is a very human series of networks, you can understand how to glean and deliver value as a result.

The second reason is that having a notable presence in networks of interest allows a brand to earn relevance where the attention of Generation C (connected) is focused. This isn’t a channel for the same one-sided marketing as executed in other channels. Social media is just that, it’s social. It’s not all about marketing. It’s about engagement in the context of how people hope to interact with the company.

The Four Moments of Truth in WTF The Four Moments of Truth in WTF

Last, but not least, is alignment. See, to build customer relationships requires that we see the customers for who they are and what they need to build relationships with the businesses they support. To do so requires a “social” philosophy where social media becomes an extension of a more engaging corporate mindset. Since social is bigger than marketing, key stakeholders from other functions and lines of business, or in the case of small businesses, other people responsible for the customer experience, need to come together to talk about the customer journey and the desired experience they wish to deliver. Today, businesses are aligned around the traditional funnel, but each department is responsible for its own portion. Whereas in connected consumerism, the journey is much more dynamic and experiential. And, since people have access to publishing these experiences in places of influence, these experiences contribute to a new reality. By rallying stakeholders together to deliver a consistent, meaningful and shareable experience, people come together around something that’s bigger than the team they represent. Alignment is powerful and required for the future of transformation and evolution.

Where are companies still getting social media wrong?

This is one of my favorite videos showing the mysterious power of music.  What would happen if we filled our hospitals, our nursing homes, our schools, our lives with more of our favorite sounds? And, in our education system, do we really know the impact of the arts?

An Exciting Leadership Challenge

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This last year, I have had the privilege of exploring many opportunities and consulting with different organizations.  I’ve enjoyed the chance to study various teams and learn from a variety of leaders.  At the same time, I most enjoy operational roles where I’m responsible for driving results.

In June, I will be joining OCLC as President-elect and I will be named President & CEO on July 1.  Based in Dublin, Ohio, OCLC is a nonprofit computer library service and research organization.  Its goals include furthering access to the world’s information and reducing library costs.

During major career changes, I make a list of what I am looking for and then evaluate various opportunities against these criteria.  Here are a few I’d like to share with you in case it helps you on your own journey:

Supportive.  If you are joining a company, it is important to know whether you will have support or whether you will be fighting internally.  Most of us have experienced teams where everyone is more concerned about survival than about helping each other.  Specifically on my list is a “supportive board of directors.”  I met with the trustees numerous times throughout the process and this is one of the most engaged, thoughtful and supportive boards I have ever seen.

Engaging.  Really what this one is about is that I don’t like to be bored.  For me, I enjoy industries in transition or undergoing change.  Libraries have been at the cutting edge of technology for years and face challenges due to budget constraints.  I’m excited to help in any way possible and know that the variety of technological and economic changes will provide new challenges.

Stable.  I’ve enjoyed working in many different environments.  Working in a stable business is important to me.  My predecessor at OCLC, Jay Jordan, has done an excellent job working with the members to expand into new areas around the globe.  Note: It’s possible to be both stable and in the middle of rapid change at the same time.

Respected.  I’ve worked with libraries my entire career.  OCLC is one of the most respected names anywhere, and this is because the member libraries help to make it what it is.  The combination of fully engaged member libraries with talented OCLC employees around the world makes for a dynamic, well-respected organization.

Working for Good

precious individualist

Jeff Klein is the CEO of Working For Good and trustee and executive team member of Conscious Capitalism Inc., an organization cofounded by John Mackey, CEO of Whole Foods.  He’s written two thoughtful books Working for Good: Making a Difference While Making a Living and It’s Just Good Business: The Emergence of Conscious Capitalism & The Practice of Working For Good.

What is Working for Good” ?

Working for Good is the name of my book and business. It is a brand. And it is an approach to work, business and life that orients around service, sustainability, learning, growth and development.WFG200

What are the benefits of creating an environment where you can truly “work for good”?

Purpose is among the highest motivations for human beings. If your work is infused with purpose, then you are inspired and energized to bring all that you have and all that you can to the work.

Love and care similarly bring out the best and most in people. If you care about and for the people you work with and if they care about and for you, your connection to them is deep, and you are motivated to serve and support each other.

When people are aligned and alighted in purpose, supporting and serving each other — and others who they come in contact with (including customers and other stakeholders of the business) — the business is alive. It attracts attention and fosters relationships built on trust and loyalty, which leads to resilience and sustainability.

This is very good for business!

“If your work is infused with purpose, then you are energized to bring all that you have to the work.” -Jeff Klein

How is a business like a garden?

The most essential skill of a gardener is that of attention. “Tending” a garden begins with attention. When you pay attention to the garden, you see what is going on and recognize where care and intervention are required.