6 Ways to Create A Magnetic Mindset and Attract Business

Magnetic: The Art of Attracting Business

Build A Magnetic Brand

 

Why do some businesses overflow with customers while others barely make it?

How do you attract customers?

What are the growth strategies that leading businesses use to gain momentum?

 

“Great work is magnetic.” -Joe Calloway

 

Joe Calloway has studied businesses that consistently create positive experiences. His new book, Magnetic: The Art Of Attracting Business, is a look behind the scenes at the strategy, the people, and the art behind becoming a magnetic business. In these organizations, growth is a result of happy customers sending more and more business and referrals. Employees are happy, helping to recruit others. And the momentum continues unabated to create even more success.

I recently talked with Joe about what it takes to become a magnetic business.

 

Become a Magnetic Business

Would you share one example of a business that is magnetic?

Pancake PantryI think that the business pictured on the first page of the book is a classic example of a magnetic business. The Pancake Pantry has a line of customers in front every morning, rain or shine, sleet or snow. This truly is what every business of any kind aspires to: to have customers so loyal to and enthusiastic about your business that they’d be willing to stand in line, in the rain, to give you their money.

Pancake Pantry excels at the basics of what a restaurant should be and have, including a great location, great food, great service.  But here’s the lesson:  there are no gimmicks.  There’s no contrived “wow” factor.  They simply offer excellent value to their customers, and those customers tell other customers.  Thus, the line out front.

 

“It’s very easy to be different, but very difficult to be better.” -Jony Ive

 

6 Factors to Creating a Magnetic Mindset

You start your book by recognizing that, “Becoming magnetic is a way of thinking.”  How do leaders develop the magnetic mindset?

I think there are a handful of basic factors at work that create a magnetic mindset:

  1. Always be focused on creating value for your customers.
  2. Simplify the way you think about your business.  Don’t overthink it.  Don’t over-complicate it.
  3. Never underestimate your competition.
  4. Be exceptionally easy to work with.
  5. Make sure that the other guy wins.
  6. Be consistently excellent.  Consistency of performance is the great brand builder.

If you let these factors guide your thinking, you’ve got a magnetic mindset.

 

Don’t Overdo Social Media

You teach and talk about the importance of social media but also about overthinking, overworking or overdoing its role relative to everything else. As I say this, what comes to mind as “magnetic advice” about social media?

Social media is vitally important in today’s marketplace and becoming more important all the time.  Of course you should participate on social media, but be selective.  You don’t have to be on everything – that would take up all your time and drive you crazy trying to keep up.  Where is your target market?  If they’re on Pintrest, be there with them.  My market is on twitter, Facebook, and LinkedIn, so that’s where I am.

But here’s the key:  What you say about yourself on social media is insignificant in importance and impact compared to what your customers/clients say about you.  No ad campaign in the world has the positive impact of having 100 reviews of your business with almost all of them being 5 Star reviews.

The way to use social media to grow your business and attract new customers is to do such a great job on a handful of vitally important things that matter to your customers.  That’s really one of the core messages in Magnetic: The Art Of Attracting Business.

 

Nielsen: 43% of consumers more likely to buy when learning about it through social media.

 

What’s your version of win-win?

9781119147343.pdfThe Win-Win strategy is what has made me successful.  It’s the single most powerful strategy known and is the foundation of how any consistently successful business or individual relates to other people.

My version of Win-Win is to always think in terms of what kind of experience my actions will create for my clients and others.  How does doing business with me make them feel?

We all want people to love doing business with us, and if we are to create that, then we have to play Win-Win with them.

It’s the simplest and most effective relationship and business strategy known.

 

6 Factors to Create a Magnetic Mindset

 

  1. Always be focused on creating value for your customers.
  2. Simplify the way you think about your business.  Don’t overthink it.  Don’t over-complicate it.
  3. Never underestimate your competition.
  4. Be exceptionally easy to work with.
  5. Make sure that the other guy wins.
  6. Be consistently excellent.  Consistency of performance is the great brand builder.

 

“When you say no to the wrong people, it opens up the space for the right people to come in.” -Joe Calloway

“Positive thinking is good. Positive doing is better.” Dan Rockwell

Dan Rockwell

Make A Decision To Win

Fast Forward Winner

He’s an Emmy Award winning broadcaster, a motivational speaker, and the author of Fast Forward Winner. He’s also the voice of the Atlanta Hawks. His whole professional life has been spent watching teams compete.

Who better than to ask about winning teams, about team leadership, and about winning?

 

“Every day your work is your performance review.” –Bob Rathbun

 

Bob Rathbun started broadcasting at 12. His first opportunity at the microphone started with him calling a homerun at the bottom of the seventh inning. Since that first call, Bob has crisscrossed the country, won numerous awards, and risen to the top of his profession.

And yet he humbly says that, if he could do it, you can, too. Bob wants everyone from corporate leaders to the youth groups he encourages to learn from his journey and find success.

 

“Make the decision to be at your best so you can give those around you your best.” –Bob Rathbun

 

Go For Your Dreams

In his book, Fast Forward Winner, and in his public appearances, Bob is always encouraging others to go for their dreams.

“It’s ok to dream. Ok to put yourself out there and see where it can take you.”

If you don’t dream about it, think about it, put yourself out there and ask some people for help, you never know what may be out there for you.

What’s the #1 lesson for those aspiring to go to the top? Bob’s answer: Belief.

How many of us give up because we don’t believe in ourselves enough?

 

“When you make a decision, be ready for what comes with it.” –Bob Rathbun

 

Formula for a Winning Team

Bob has seen teams fall apart and seen teams win championship games. His formula for success is:

Talent + Lockstep Thought, Spirit, and Execution

Questions to Shape Self-Improvement

Questions for Your Personal Development
This is a guest post by friend and mentor Bruce Rhoades, who retired after having run several companies. He often helps me with strategy. I am delighted that he is a regular contributor.

Questions to Shape The Year Ahead

It is that time of year when many people assess the past year and make plans for the next one. Businesses develop strategies and goals, individuals write resolutions and families plan vacations. Many individual plans involve possessions, places and events.

One of the most important, but perhaps difficult, topics to assess is personal improvement. If you are happy with yourself and your current situation, everything else will seem better. Since it is sometimes more difficult to “see yourself” and develop actions for self-improvement, here is a list of questions to help identify some candidate areas for improvement.

The list covers many topics to generate ideas. I suggest that you simply read the list, make lots of notes as you go and not try to develop or prioritize actions until later. Suggestions for next steps are discussed at the end.

 

“If you are happy with yourself and current situation, everything else will seem better.”  –Bruce Rhoades

 

Questions to Ask Yourself

Learning and Growing

What new skills would I like to develop for work or for personal satisfaction?

Am I listening to different perspectives and diverse viewpoints?

What should I read to expand my horizons?

What new challenges should I undertake?

Do I have a role model to observe?

 

Appreciation and Gratitude

What am I thankful for?

Do I tell those I love that I love them?

What are my opportunities to tell others what I appreciate about them?

Do I celebrate the success and happiness of others?

How often do I praise or compliment others?

 

“Do I celebrate the success and happiness of others?” –Bruce Rhoades

 

Relationships

Am I satisfied with my relationships? Kids? Colleagues? Family?

How can I be a better partner — one that I would like to have?

Are the boundaries I have set with others the right ones?

Where should I be a more positive influence?

Are the people that demand my time the ones who I really want to use my time?

Are there relationships that I need to repair or let go?

Which relationships do I want to grow?

Do I feel and express appropriate emotion?

How and where can I be less controlling or bossy?

How can I improve my attentiveness and listening?

How do I want to be remembered?

 

“Are the boundaries I have set with others the right ones?” –Bruce Rhoades

 

Leadership

What culture do I want to create for work, family and friends?

What kind of role model am I? What attributes do I want others to emulate?

How can I bring out the best in others? At work? With family? With friends?

Are my actions consistent with my talk?

What opportunities do I have to make a difference in someone’s life?

How can I help others to grow? Who?

How can I be a better team member?

What are my opportunities to teach?

 

“What kind of role model am I?”  –Bruce Rhoades

 

Balance