What I Learned On the Way to 200,000 Twitter Followers

Twitter bigstock-Bluebird-Sitting-On-Branch-Po-32634614

Slightly over two years ago, I decided to join Twitter.  I didn’t have a blog.  I wasn’t on Facebook (I’m still not really, but that’s the subject for another time).  I wasn’t a celebrity.

About a month after joining Twitter, I launched this blog in December of 2011.  Leadership Insights is now two years old.

Learning from Others

Learning how to use Twitter was my first goal.  All around me were experts.  My friend and best selling author and social media expert Michael Hyatt was encouraging me to join.  For some reason still unknown, his Twitter feed was embedded into my desktop even without me joining the service.  I was able to see him Tweet for months.  Many of those tweets made no sense because they were replies, but I learned by watching.

Then I attended a Preds game with another friend, best-selling author Karen Kingsbury, and her family.  Karen graciously sat with me, walking me through the ins and outs of Twitter and how she used it to connect with her loyal fans.  I think I was looking at her phone more than the ice during that game because I don’t even recall who won.

Yet another best selling author friend came to visit Nashville, and I sat with Margaret Atwood at dinner and received another tutorial.  Her use of Twitter was vastly different, and so I began to see how personal style was important.

That was the first few weeks, but many others with huge numbers of Twitter followers started to give me advice.

Jumping In

I began to blog and wrote a post on Why You Shouldn’t Avoid Twitter Any Longer; later I wrote 13 Tips for Twitter Effectiveness. Last year, I even wrote a note to Santa for my Twitter wish list.

Never did I think I would be near 200,000 followers in just over two years.

You think, well, sure you had all these amazing friends and that’s how it started.  I thought that, too.  After several friends with many followers sent notes to “Follow @SkipPrichard,” I thought I would be on the way.  The reality was that it barely moved my numbers.  Then, after a month or two, my followers started dropping.  I would get to 300, then go backwards.

Finally, I decided to not think about it.  My goal was not numbers but to really use the service to connect with others, to share, and to learn.

Random Learning

A few things I learned along the way:

You will get out of it what you put into it. The best way to learn is by jumping in.

Be yourself. 

Decide: What’s your purpose? What do you want to get out of it? You may just want to watch and listen.  You may want to share or meet new people.

Upload a picture.  Don’t be an egghead!

Have a follow-back policy.  Are you going to follow everyone back?  Be highly selective about who you follow?  It’s up to you.  Remember you can change your mind later.

Make sure your bio reflects your purpose. Make it clear why people should follow you.

Follow people you’re interested in.

Watch out for spammers.

It’s a resource.  Once I was in a camera store trying to decide what to buy as a gift.  A quick message to my friend and world class photography instructor @SkipCohen and I had my answer. Another time I was in New Orleans looking for some good gumbo. Ten minutes later we were in a restaurant ordering the best gumbo in the city.

Learn.  So many opportunities to learn.

4 Proven Ways to Boost Your Creative Genius

bigstock-Innovation-8170091

This is a guest post by David Burkus. David is the author of The Myths of Creativity: The Truth About How Innovative Companies and People Generate Great Ideas.  He is also founder of LDRLB and assistant professor of management at Oral Roberts University.

For companies, creativity is the fuel for innovation and competitive advantage. For individuals, creativity is the key to quickly and effectively solving problems. But as important as creativity is, most of us don’t understand how it works and how to enhance our own creative thinking. Instead, we tell and retell a series of myths, faulty beliefs that serve as our best guess for how creativity works. But the implications of 50 years of research into creativity are re-writing many of those myths. The results might be counterintuitive, but they are effective. Here are four evidence-based ways to boost your creativity.

1. Copy

We tend to think of outstandingly creative works or projects as wholly original. But the truth is that most breakthrough creative works are the result of copying and modifying existing works. Microsoft and Apple both borrowed the design of Xerox’s Alto to build their personal computers. George Lucas copied the theme of Joseph Campbell’s “monomyth” and blended it with concepts and visuals from Akira Kurosawa films and Flash Gordon serials to create the blockbuster Star Wars series. Even on a smaller scale, ideas are made by the combining of older ideas. Research suggests that individuals whose brains make connections between various thoughts score higher on creativity tests. Start collecting ideas, testing possible combinations, and seeing what creative ideas emerge.

Creativity doesn’t just love constraints; it thrives under them. -David Burkus

2. Study a New Field

While our most difficult problems are often given to long-standing experts, the most innovative solutions don’t always come from these experts. Instead, individuals with a sufficient background in a field, but with additional knowledge from a diverse range of fields, are those ones who dream up breakthrough innovations. Paul Erdos, the most published mathematician in history, changed his field of specialization constantly. Erdos was known for showing up on the doorstep of future collaborators and exclaiming, “My brain is open.” He’d trade knowledge with his collaborators and move on to find new ones. Open your brain and start studying new fields; you never know which one your creative insight will come from.

3. Find Constraints

How do you define vulnerability?

What makes you feel vulnerable?

“Vulnerability is the birthplace of innovation, creativity and change.” Brené Brown

These two questions launched research into vulnerability and courage.  If you have never seen Dr. Brené Brown’s Ted Talk, it is well worth the watch. Learn the power of vulnerability.

Dr. Brown is a best selling author, speaker and research professor at the University of Houston Graduate College of Social Work. Her research about vulnerability, shame and courage.

“What we know matters but who we are matters more.” Brené Brown

“You are imperfect, you are wired for struggle, but you are worthy of love and belonging.” Brené Brown

5 Principles of Ultimate Influence

bigstock-Nose-To-Nose-Cat-And-Dog-36899083

All of us must learn to influence others. Whether persuading your child to eat broccoli or supervising a team, the ability to influence is important to working with others.

In those situations, do you see the other person as an adversary? Do you resort to manipulation or coercion to try to get what you want?  Or do you understand how to influence and win that person over?

The World’s Greatest Influencers

The greatest influencers are not manipulators. They aren’t pushy. They don’t create animosity. Instead, they seem to win people naturally, effortlessly, making everyone happy with the outcome.

How they do it is the subject of this post.

 

BobBurg

Bob Burg is a speaker, a blogger, and a best selling author. He’s perhaps best known from his many stage appearances as a speaker for large organizations.  You may also know him by his runaway best selling book, The Go-Giver.  I have read all of his books and learned from all of his work.

His latest book is Adversaries into Allies: Win People Over Without Manipulation or Coercion.  It’s one of those books that you cannot stop reading.  I have dog-eared and underlined so much of the book that he likely wouldn’t recognize it if he saw my copy.

There are so many lessons in this book, which reads like a modern day version of Dale Carnegie’s How to Win Friends and Influence People.  Reading it, I realized that there are dozens of questions to ask Bob.  I chose to focus on the five principles of ultimate influence shared throughout the book.

 

Sometimes the most influential thing we can do is listen. –Bob Burg

 1. Control your own emotions

Bob, I want to ask you a question about each of your five principles to influence and move people to a different thought or action.

The first is to control your own emotions.  Why is controlling your emotions the very first step and why is it harder for some people than others?

Skip, as human beings we are emotional creatures. Sure, in certain ways we are logical, but we are basically driven by our emotions. That’s often very counterproductive. The problem isn’t that we have emotions (emotions are a wonderful part of life), it’s being “controlled by our emotions.” When this is the case we are simply not in a position to think clearly, to think logically and be able to take a negative situation or person and elicit a positive outcome. When we are in control of ourselves and of our emotions, the opposite is true.

For example: If a person says or does something you find offensive, it’s important that you be in control of your emotions and – as Zig Ziglar taught – “respond” rather than “react.” When you react, you are allowing that person (and your emotions) to control you; when you respond, you are in control of yourself and your emotions and are now ready to create an environment for a winning result for everyone involved.

bob-burg-scentsy

2. Understand the clash of belief systems

 

Your second principle is to understand the clash of belief systems.  This one may not be as intuitive so please tell me more about it.

A belief is a subjective truth. It’s the truth as we understand the truth to be. But that doesn’t mean it’s “the truth” (though we are usually certain it is). While our belief systems are a combination of upbringing, environment, schooling, news media, television shows, movies, popular culture, societal mores, etc., it is pretty much formed by the time we’re six or seven years old. Some of these beliefs work for us, are productive and helpful, and keep us safe. Most are counterproductive and serve no constructive purpose.

 

Tact is the language of strength. –Mike Burg

 

So, we are pretty much controlled by a belief system we are not even aware we possess. Add on top of that, the person with whom we’re about to have a difficult interpersonal transaction is also controlled by a belief system that they are not even aware they possess. Now add to the mix that as human beings we tend to believe that others think as we think, and you’ve got the makings of a huge clash of belief systems.

We don’t need to understand their belief system; what we do need to understand is that their belief system is most likely much different from ours. Only when we consciously understand that are we in a position to proceed in a way that a mutually beneficial result can occur.

3. Acknowledge their ego

The third principle is to acknowledge their ego.  You say that the “ego is the ultimate driving force in everything people do.”  Give me an example of how to acknowledge ego in a legitimate way with sincerity.