Leading So People Will Follow

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Erika Andersen is a Forbes blogger, a facilitator, consultant, coach, and the founding partner of Proteus International.  She’s also the author of three books:  Leading So People Will Follow, Being Strategic, and Growing Great Employees.  I follow Erika on Twitter and regularly read and share her blog posts.  In all of her writing, she offers advice gleaned from her thirty years of working with executives.
Leading So People Will Follow

I thoroughly enjoyed her most recent book, Leading So People Will Follow and wanted to share this great resource with you.

Erika, this is your third book and really they are related.  For people who aren’t familiar with your work, tell us about each of the books.

Thanks for asking! The three books each have a strong connection to one of our three practice areas at Proteus, the business I founded in 1990.  The first book, Growing Great Employees, is a kind of Boy Scout Handbook for people managers. It’s a very skill-based, practical approach to the whole realm of managing and developing employees: why it’s important and how to do it well.  That book is most connected to the management and leadership training part of our client offer, which we call Building Skills and Knowledge.

The second book, Being Strategic, is most closely connected to our Clarifying Vision and Strategy practice area, where we focus on helping organizations clarify the future they want to create – and then achieve their vision.  That book teaches our model and the associated mental skills for thinking and acting more strategically – in any part of your life.

This new book, Leading So People Will Follow, is connected to our Developing Leaders practice area, where we focus on coaching individual leaders and teams of leaders to get ready and stay ready to succeed into the future.

In your latest book, stories and folklore play a big part.  I love that because children’s books are filled with powerful leadership lessons.  Why did you choose to use fairy tales and stories to get your points across?

Turning Pain Into Strength

My friend Robert Goolrick is one of the most remarkable people I’ve met. He’s a first class novelist, writing two New York Times bestselling books: A Reliable Wife and Heading Out to Wonderful. These are stories that will linger with you long after you finish them. He writes the kind of novels you have to tell someone else about. He also wrote the bestselling, non-fiction book The End of the World as We Know It about his unbelievably difficult life.

A Perfect Life?

Look at his life now, and you’d think it was made-for-movie perfect. His books sell millions of copies. He lives a gentleman’s life in Virginia. He travels to exotic destinations. On his wrist, you are bound to see a timepiece to remember.

You may see the external life of dreams, but dig a little more and learn his story.

As an adult….

  • He was fired from his job as an advertising executive.
  • His manuscripts were rejected by publisher after publisher.
  • He was addicted to drugs and drinking.
  • He cut himself.
  • He literally lost a decade of his life in a world you wouldn’t recognize.
  • He was institutionalized.

As a child….

  • He was verbally abused.
  • He lived in squalor (complete with rats!).
  • He was raped. By his father.
  • He was neglected.

Most of us don’t understand that kind of life, that kind of pain. But all of us have obstacles thrown in our path.

Responding to Challenges

Reinvent Your Personal Brand

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Have you been passed over for a promotion?  Again?

When others describe you do they use words like “visionary” or “dinosaur”?

Are you looking for a job?

How would you describe your own personal brand?

Have you missed an opportunity because someone thought of you incorrectly?

Take Charge of Your Personal Brand

Karen Kang is one of the world’s authorities on creating a personal brand.  As a brand strategist, Karen guides individuals through a process to strategically create a personal brand.  Karen knows what it takes to build a brand.  She is a former partner with world-renowned Regis McKenna, Inc., the marketing firm that created and launched the Apple brand.  She’s the founder and CEO of BrandingPays, and she has consulted with over 150 organizations around the world.

Her new book BrandingPays is a step-by-step guide to reinventing your personal brand.  I recently had the opportunity to ask Karen a few questions about her work and her book.

Karen, you’ve worked with startups all the way to some of the world’s biggest companies.  Although you continue to do corporate branding, your new work is mainly focused on individuals.  Why is personal branding so important today?  Has personal branding increased in importance?

Personal branding has gone from being a “nice to have” to a “got to do.”  Competitive forces in business and communication—from globalization to social media—have combined to make personal branding a requirement.  Gone are the days when you got on a career track with one company and rode it until the end of the line.  Whether you work for a company or not, you are a free agent.  You need to think like a “company of one” in how you position and market yourself.

Karen Kang

Brad Meltzer’s Success Formula Decoded

Brad Meltzer is a New York Times best-selling author of numerous books including The Inner Circle, The Tenth Justice, and The Book of Fate.  His newest book, The Fifth Assassin will be released January 15th.

9780446553971In addition to his many thrillers, he has also written two non-fiction books and is the author of two critically acclaimed comic books.  He’s the co-creator of the TV show Jack & Bobby.  If you’ve never read his books, you may have seen him on Brad Meltzer Decoded on the History Channel.  And it doesn’t stop there.  He’s also created his own inspirational clothing line.

In this nine-minute video interview, we cover a number of topics:

  • What thriller writer inspired Brad to be a novelist?
  • How did the library influence his career?
  • How his career changed from lawyer to NYT best-selling author.
  • Where does he get his ideas?
  • What US President shared a private letter with Brad that he wrote for the new, incoming President?
  • How long it takes to write one of his thrillers
  • How he overcomes rejection and models resilience
  • How non-fiction writing is different than fiction
  • How his show developed for the History Channel

Five Success Factors

Knowing Brad and all of his many accomplishments, I decided to write down the first five “success factors” that came to my mind.  These may apply to Brad but clearly are important for success no matter what you do.

1.  Total immersion.  If you read the books or watch the shows, you will see it.  He becomes immersed in his work.

What Three Words Can Shape Your Future?

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Photo by Nico&CO on flickr.

A few years ago, Chris Brogan decided to pick three words to shape his year.  He says that the three words “sum up what you want to work actionably on changing/improving in the coming year.”  In 2006, his words were “Ask. Do. Share.”  This year, he chose “Walt. Ender. Monchu.” I know, not exactly intuitive, but the point is that you select what makes sense to you.

Many others jumped on board and picked three words.  Recently, I was reading Mitch Joel’s Six Pixels of Separation and noticed he picked three words (starvation, beyond, student).

MY THREE WORDS

This year, mine are health, love and listen.

1.  Health

True health is not only physical.  Health is something that encompasses the full you:  physical, spiritual, social, mental, and emotional.  It is something you pursue, a state where you keep negative forces at bay.  It’s more than the absence of sickness.  It’s also the presence of well-being.

2.  Love