The 3 Most Limiting Words

Young Woman Behind The Bars

 

“That’s just me.”

She said it definitively in that way people dismiss a question.  Tossing her hair with a quick flip, she signaled to the small group that there would be no discussion.

I’m not much of an eavesdropper.  I normally am absorbed in my own work.  But I was sitting in this little café only a few feet away.

I think it was her manager who sat down at the table, motioning to her to sit down.  The discussion was about customer complaints and her abrupt communication style.  Customers felt that she was dismissive and perhaps slightly arrogant.  At the same time, she received high marks for her product knowledge.

“That’s just me,” she said again, before flatly adding, “I get frustrated and impatient.  But I do know what to do.”

That’s Just Me.

For a moment, I bought it.  After all, you can’t really fight it if that is really who you are.

But then I stopped myself as I thought about those words.

Instead of thinking about ways to grow, she had unknowingly slammed the door shut, imprisoning herself in a world much smaller than only a few moments ago.

One of the greatest attributes of people is the ability to grow, to change, to develop.  Who I was five years ago is not who I am today.  That incredible quality, the ability to change who we are defies those three words.

 

Only you have the power to determine whether your future mimics your past. -Skip Prichard

 

Change the Words = Change the Future

Personal responsibility demands more.  Three better words than, “That’s just me,” are, “I can change.”  And where does the power to change begin?  In the mind.

You can determine whether you are the same tomorrow as you are today.

You can decide whether you want to have a future that mimics the present.

I didn’t interrupt or listen to more of the conversation.  I slipped away, but with a lesson.

We are all wired certain ways.  We cannot change everything about ourselves.  But we do have more power than we think to mold the future.

I may not have said those three words that day, but often I have limited myself in the same way.  Instead of shifting blame to others or outside circumstances, how can I take more responsibility for the future and make it happen?

 

“Yesterday is gone. Tomorrow has not yet come. We have only today. Let us begin.” -Mother Teresa

 

“The future depends on what you do today.” -Gandhi

 

“The past cannot be changed. The future is yet in your power.” Mary Pickford

 

 

 

 

 

Best Quotes and Sayings about Books

(C) Joy Prichard Studios

Image courtesy of Joy Prichard Studios

 

It is no secret that I love books.  Though I prefer the printed book, I also have electronic collections on every advice imaginable.  From speaking about the future of books or how books make a better life to visiting bookstores and libraries around the globe, I share this passion with many of you.  And it’s not just about the content inside.  I also love collecting my favorite book covers each year.

Charlie “Tremendous” Jones was one of my great influencers.  He repeatedly said that, “You will be the same person you are today in five years but for two things:  the people you meet and the books you read.”

Books change lives.

Here are some of my favorite quotes about books:

 

“I cannot live without books.” –Thomas Jefferson

 

“Books serve to show a man that those original thoughts of his aren’t very new after all.” -Abraham Lincoln

 

“I often carry things to read so that I will not have to look at people.” –Charles Bukowski

 

“There is more treasure in books than in all the pirate’s loot on Treasure Island.” -Walt Disney

 

“Read the best books first, or you may not have a chance to read them at all.” -Henry David Thoreau

 

“Books open your mind, broaden your mind, and strengthen you as nothing else can.” -William Feather

 

“A book worth reading is worth buying.” -John Ruskin

 

“All good books have one thing in common – they are truer than if they had really happened.” -Ernest Hemingway

 

“So many books, so little time.” -Frank Zappa

 

“A room without books is like a body without a soul.” -Cicero

 

“Good books don’t give up all their secrets at once.” –Stephen King

 

“Books are mirrors. You only see in them what you already have inside of you.” -Carlos Zafon

 

“You are today who you’ll be in five years except for the people you meet and the books you read.” -Charlie “Tremendous” Jones

 

“My best friend is a person who will give me a book I have not read.” –Abraham Lincoln

 

“Be awesome! Be a book nut!” –Dr. Seuss

 

“I cannot remember the books I’ve read any more than the meals I have eaten; even so, they have made me.” -Ralph Waldo Emerson

 

“Outside of a dog a book is man’s best friend. Inside a dog it’s too dark to read.” -Groucho Marx

 

“There is no friend as loyal as a book.” -Ernest Hemingway

 

“You can never get a cup of tea large enough or a book long enough to suit me.” –C.S. Lewis

 

“Classic – a book which people praise and don’t read.” –Mark Twain

7 Characteristics Leaders Share With Peeps

Easter Egg Hunt

For Christians, Easter is the holiday celebrating the resurrection of Jesus Christ.  But for Christians and non-Christians alike, Easter is the time of year when Peeps® appear in stores.  Peeps® are the line of marshmallow candies that seem to multiply with each passing week, eventually appearing in Easter baskets.

Leaders and Peeps:

1.  Stand the test of time.

Peeps were already in production when candy manufacturer Just Born purchased them from the Rodda Candy Company in 1953.  In the decades since, peeps have continued to be popular.

Leaders do not follow fads. Good leadership is enduring.

 

“Leaders do not follow fads.” -Skip Prichard

 

2.  Have a following.

Over 5.5 million peeps are made every day. In one year, the company makes enough peeps to circle the earth twice!  Peeps have fans all over the globe.

Leaders have followers.  That’s why we call them leaders!  Leaders learn to produce day in and day out, constantly delivering results.

 

“Leaders have followers. That’s why we call them leaders!” -Skip Prichard

 

3.  Improve with time.

Originally, Peeps were manufactured by hand when someone squeezed the mixture.  What once took almost 27 hours now takes less than six minutes.

Leaders consistently look for ways to improve. Leaders drive for efficiency and excellence.

 

“Leaders consistently look for ways to improve.” -Skip Prichard

 

4.  Are resilient.

Peeps are so resilient that two Emory researchers studied them, subjecting them to various experiments including water, sulfuric acid and sodium hydroxide.  Peeps are almost indestructible.

Leaders are resilient.  They realize that failure is only a stepping-stone to success.  Leaders use failure as a fuel to propel future success.

Selling to the C-Suite

iStock_000012107875Small

In a previous post, I shared my opinions on selling to the top of an organization and why it isn’t always the best route to success.

There are obviously times when selling to the top is not only smart, but it’s required. Recently, I was asked about how to approach busy professionals with an idea, product, or service. If you are selling to senior executives, here are a few guidelines that may prove helpful.

 

“Stop selling. Start helping.” –Zig Ziglar

Be prepared.

As a sales leader, knowing your own company and your product is a requirement.  Take it a step further.  You need to know our company, too. When someone obviously hasn’t so much as looked at the company’s Web site, he has already lost credibility.  Don’t flaunt your advanced preparation, but work in ways you think we will benefit from a relationship.

It applies on the phone, too.  I can’t tell you how many people who finally do get me on the line are not prepared.  If you’re ready for the gatekeeper, but not the person you’re targeting, here’s a hint:  Don’t make the call.  Do your homework.

 

“Timid salesmen have skinny kids.” –Zig Ziglar

 

Be clear.

Don’t launch into a stream of acronyms or nonsensical statements.  No, I’m not meeting with you for an hour to learn to “drive efficiencies throughout the organization, maximizing ROI and improving profits.”  Really.  We do that every day, and we know the business and you don’t.  So, be clear on what the benefit is to the organization.  Don’t use complex language designed to impress.

 

“Every sale has 5 basic obstacles: no need, no money, no hurry, no desire, no trust.” –Zig Ziglar

 

Be crisp.

We’re all busy.  Don’t drag it out.  Most executives are incredibly busy and bottom-line oriented.  If you catch my attention, then you will have more leeway and time to make your case.

7 Brand Building Principles of the Best Brands

One bright color smiling pencil among bunch of gray sad pencils

Denise Lee Yohn knows what makes a brand great.  With twenty-five years of experience building some of the world’s greatest brands, she knows the strategies that work.  Whether Burger King, Land Rover, Jack-In-the-Box, Spiegel, or Sony Electronics, Denise has knows the principles that make a great brand.

“Make the small stuff your business.” -Denise Lee Yohn

 

If you think branding is a logo or an advertising campaign, think again.  You may think you don’t “do” branding, but then you will miss learning some incredibly important business ideas—because corporate branding means more, and all of us have a personal brand.

start inside

Denise, when most people think of branding, they think of a television commercial, an internet ad or a new logo.  It’s ironic to me that branding itself is not branded properly.  Your book completely redefines what great branding is.  Why do most people have the wrong impression about branding?

 

“Great brands ignore trends.” -Denise Lee Yohn

 

Branding actually refers to the practice of putting a symbol on a thing – ranchers used to brand their cattle with a unique mark to indicate their ownership.  The practice was then adopted by companies selling products.  They developed logos to put on their products to distinguish them and to signal which companies made them.  Over time these symbols became cues of product quality and meaning – people would assume a product from a particular company had a level of quality consistent with the company’s past or other products, and they would attribute some meaning to it when they associated the logo with it.   Marketers worked hard to develop compelling logos and strong positive associations with them. DLYohn Headshot Portrait 2013

So technically the understanding of branding as a business practice is still correct, but it’s clear that the value of branding has diminished.  It’s no longer enough to develop a creative logo or to launch clever marketing campaigns to express what your brand stands for.  Companies must execute on their brand identities too.  Today’s savvy customers can see through a branding veneer, so a company must translate its brand vision into customer reality.

Let’s touch on a few of your branding principles to give a flavor for your unique approach to brand-building.  The first is great brands start inside—with culture.  Why is organizational culture the starting point?

Culture is the necessary first step when you want to define or re-define your brand because culture is what ensures your employees understand and embrace what your brand stands for and understand their roles in interpreting and reinforcing your brand.  So great brands rally their people around common cultural values and use their brands to focus, align, and optimize the inner workings of their organizations.