Orbit Shifting Innovation

Abstract image of a world globe with spiral orbit in golden text

 

How do you create the type of innovation for the history books?

Why did record producers reject Queen’s Bohemian Rhapsody?

What are the 8 enemies of innovation?

 

After twenty years of research in the field of innovation, Rajiv Narang and Devika Devaiah authored a terrific book, Orbit Shifting Innovation.

If you’re interested in small shifts, slight improvements, and new versions of an existing product or service, then you can pass.  Orbit shifting innovation is all about huge, disruptive, groundbreaking transformations.  With an orbit shifting innovation, history is created.

I had the opportunity to ask Rajiv and Devika about their work.

 

“Innovation distinguishes between a leader and a follower.” -Steve Jobs

 

Experience An Orbit-Shift

 

Your new book is the result of 22 years of work in the field of innovation.  Would you define “Orbit-shifting innovation” and share an example?

Orbit-shifting innovation happens when an area that needs transformation meets an innovator with the will and the desire to create, and not follow, history.  At the heart of an Orbit-shifting innovation is the breakthrough that creates a new orbit and achieves a transformative impact.

 

There is nothing called a saturated market, just saturated mindsets.

 

Orbit-Shifting Water Purification

 

The Swiss firm Vestergaard Frandsen has developed an Orbit-shifting product that is and will continue to have a transformative impact in areas where there is a pernicious shortage of clean drinking water.  The entire water purification industry is locked into the mindset ‘Purify at the source and then drink.’   So bottled water is purified at the source or in factories, and then supplied through retail to consumers.  Home water purifiers either have pre-purified water dispensers or purify the water which is filled into containers (jugs and bottles) and then dispensed.  LifeStraw broke this industry mindset by making it simultaneous: purify as you drink.  The real shift that LifeStraw made was not in miniaturizing the system; deploying technology to make it smaller, sleeker and speedier is a given in the natural progression of development and growth.  It is the delivery mechanism in the format of the straw that changed the game comprehensively.  By putting a miniaturized system into a straw, LifeStraw broke the mental-model boundary from ‘purifying and then drinking’ to ‘purify as you drink’ (Vestergaard Frandsen).

LifeStraw

You can literally drink water from any source:  This straw filters 99.9 per cent of water-borne bacteria and parasites.  A single straw costs about US $6.50 and filters about 1,000 liters of water, which is enough for one person for one year.  This has bought potable water within the reach of millions of people for whom traditional water purifiers or bottled water is simply not affordable.  Vestergaard is truly saving lives with this Orbit-shifting straw by safeguarding against waterborne diseases, which are among the commonest sources of illness.  No wonder then, it has been named LifeStraw.

What’s more, Vestergaard was originally a clothing company in the fabric industry.  And yet fabric became the trigger, rather than the boundary, to create the LifeStraw – its central component is a cloth-based filter membrane.

 

“Imagination is more important than knowledge.” -Albert Einstein

 

The Enemies of Innovation

 

I’m interested in your view on the enemies of innovation.  You point to a survey by Business Week and BCG that identified the enemies as:

  • lengthy development times
  • lack of coordination
  • risk-averse culture
  • limited customer insight
  • poor idea selection
  • inadequate measurement tools
  • dearth of ideas
  • marketing or communication failure

And those “enemies” would be the expected ones.  You, however, say that all of those are really manifestations of something much deeper.  What is it?

From our experiences in ‘Making Innovation Happen’ with over 250 Orbit-shift projects over the last 20 years, we find that these are not the real enemies, these are merely symptoms. The real enemy is the underlying mindset gravity.

02fig2Mindset gravity conditions and limits even the most brilliant teams and organizations, layers of invisible constructs and beliefs that unknowingly limit the thought spectrum, reduce the exploration space and stifle new possibilities.

Most organizations and teams have a tendency to settle into an orbit that works, that is reasonably successful, that is fairly predictable and one that minimizes uncertainties.  The more settled an orbit, the greater the desire to cling to it – the greater is the accumulation of gravity – gravity that prevents a move into the next orbit.

 

We need to hire mavericks; only people with this kind of a rebellious attitude can come up with innovative ideas and see them through to the end.

Leading The Internal Talent Wars

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The War for Talent

Every day there is a war for talent.  When the economy is roaring, the war gets a lot of attention.  Human Resource departments will circulate reports about the hot market.  Reporters jump into the fray with articles warning executives about the market.  Managers quickly realize that the market is hot, not only because of the articles, but also because recruiters start calling more often.

“A great person attracts great people and knows how to hold them together.” Johann Wolfgan von Goethe

 

No company wants to see the best people leave for other opportunities no matter what the economy is like.

Winning the talent war is a complex goal combining leadership, culture, opportunity and other intangibles.

The war for talent happens every day, in every economy, and inside of every organization.  It doesn’t just happen when the economy is expanding, nor in the hot sectors like technology.  It rages on everywhere, in every organization, continuously.

Instead of looking at companies battling for talent, look at it from a different perspective.  Consider the talent wars raging INSIDE the organization.

Step back from it all, and be on the alert inside of your company:

 

Watch the leaders who attract talent.

 

Yes, leaders who attract outside candidates are worthwhile to watch.  More interesting is to see if a leader attracts talent from within the company.  That means that the manager has created a unique environment, a culture that is worth watching.

 

Watch the leaders who send the talent.

 

Some managers are especially good at sending leaders.  This means the person or group may be especially good at developing next generation leaders.  As a result, the manager ends up with raving fans throughout the organization.  Study this person’s methods and replicate the success.  Leadership is not about direct control but about influence.  This manager’s influence is likely growing faster than others.

The 3 Most Limiting Words

Young Woman Behind The Bars

 

“That’s just me.”

She said it definitively in that way people dismiss a question.  Tossing her hair with a quick flip, she signaled to the small group that there would be no discussion.

I’m not much of an eavesdropper.  I normally am absorbed in my own work.  But I was sitting in this little café only a few feet away.

I think it was her manager who sat down at the table, motioning to her to sit down.  The discussion was about customer complaints and her abrupt communication style.  Customers felt that she was dismissive and perhaps slightly arrogant.  At the same time, she received high marks for her product knowledge.

“That’s just me,” she said again, before flatly adding, “I get frustrated and impatient.  But I do know what to do.”

That’s Just Me.

For a moment, I bought it.  After all, you can’t really fight it if that is really who you are.

But then I stopped myself as I thought about those words.

Instead of thinking about ways to grow, she had unknowingly slammed the door shut, imprisoning herself in a world much smaller than only a few moments ago.

One of the greatest attributes of people is the ability to grow, to change, to develop.  Who I was five years ago is not who I am today.  That incredible quality, the ability to change who we are defies those three words.

 

Only you have the power to determine whether your future mimics your past. -Skip Prichard

 

Change the Words = Change the Future

Personal responsibility demands more.  Three better words than, “That’s just me,” are, “I can change.”  And where does the power to change begin?  In the mind.

You can determine whether you are the same tomorrow as you are today.

You can decide whether you want to have a future that mimics the present.

I didn’t interrupt or listen to more of the conversation.  I slipped away, but with a lesson.

We are all wired certain ways.  We cannot change everything about ourselves.  But we do have more power than we think to mold the future.

I may not have said those three words that day, but often I have limited myself in the same way.  Instead of shifting blame to others or outside circumstances, how can I take more responsibility for the future and make it happen?

 

“Yesterday is gone. Tomorrow has not yet come. We have only today. Let us begin.” -Mother Teresa

 

“The future depends on what you do today.” -Gandhi

 

“The past cannot be changed. The future is yet in your power.” Mary Pickford

 

 

 

 

 

Best Quotes and Sayings about Books

(C) Joy Prichard Studios

Image courtesy of Joy Prichard Studios

 

It is no secret that I love books.  Though I prefer the printed book, I also have electronic collections on every advice imaginable.  From speaking about the future of books or how books make a better life to visiting bookstores and libraries around the globe, I share this passion with many of you.  And it’s not just about the content inside.  I also love collecting my favorite book covers each year.

Charlie “Tremendous” Jones was one of my great influencers.  He repeatedly said that, “You will be the same person you are today in five years but for two things:  the people you meet and the books you read.”

Books change lives.

Here are some of my favorite quotes about books:

 

“I cannot live without books.” –Thomas Jefferson

 

“Books serve to show a man that those original thoughts of his aren’t very new after all.” -Abraham Lincoln

 

“I often carry things to read so that I will not have to look at people.” –Charles Bukowski

 

“There is more treasure in books than in all the pirate’s loot on Treasure Island.” -Walt Disney

 

“Read the best books first, or you may not have a chance to read them at all.” -Henry David Thoreau

 

“Books open your mind, broaden your mind, and strengthen you as nothing else can.” -William Feather

 

“A book worth reading is worth buying.” -John Ruskin

 

“All good books have one thing in common – they are truer than if they had really happened.” -Ernest Hemingway

 

“So many books, so little time.” -Frank Zappa

 

“A room without books is like a body without a soul.” -Cicero

 

“Good books don’t give up all their secrets at once.” –Stephen King

 

“Books are mirrors. You only see in them what you already have inside of you.” -Carlos Zafon

 

“You are today who you’ll be in five years except for the people you meet and the books you read.” -Charlie “Tremendous” Jones

 

“My best friend is a person who will give me a book I have not read.” –Abraham Lincoln

 

“Be awesome! Be a book nut!” –Dr. Seuss

 

“I cannot remember the books I’ve read any more than the meals I have eaten; even so, they have made me.” -Ralph Waldo Emerson

 

“Outside of a dog a book is man’s best friend. Inside a dog it’s too dark to read.” -Groucho Marx

 

“There is no friend as loyal as a book.” -Ernest Hemingway

 

“You can never get a cup of tea large enough or a book long enough to suit me.” –C.S. Lewis

 

“Classic – a book which people praise and don’t read.” –Mark Twain