Does Your Organization Have The Right Attitude?

What’s Your Organizational Attitude?

What distinguishes great customer service?

Is your website easy to navigate?

Would customers describe the experience with your organization as amazing?

Some companies are leveraging the power of the Internet in such a powerful way they are increasing market share, earnings, and revenue at an incredible rate. Others are struggling, not fully realizing the potential or understanding what it takes to win with today’s technology.

 

“Net attitude is a state of mind.” –John Patrick

 

It’s All About Attitude

What differentiates winners from losers?

John Patrick’s answer is that it is all about attitude. He says companies with a “net attitude” have an extraordinary advantage over those who don’t.

Having a net attitude “makes constituents happy,” says John Patrick. Because your “website is your brand,” it’s important to make it accessible, easy to use, and focused relentlessly on a positive customer experience.

 

“The prescription starts with a single word, attitude.” –John Patrick

 

Beyond this, John indicates business vocabulary needs to change to adapt to a new mindset.

John believes we are only using about 10-15% of the power of the Internet. The potential represents an extraordinary opportunity ahead.

Money and scale are not enough. It takes the right attitude. And any entrepreneur or company who adopts a net attitude has a sustainable advantage that will propel them to greater success.

 

“Think big, act bold, start simple, and iterate fast.” –John Patrick

 

Copyright John Patrick, Used by Permission Copyright John Patrick, Used by Permission

John Patrick is one of my company’s Board members and one of the Internet’s pioneers. He was a founding member of the World Wide Web Consortium at MIT and a founding member and former chairman of the Global Internet Project. He was also the head of Internet Technology at IBM and is currently the President of Attitude, LLC. He has authored two books: The first, Net Attitude: What It Is, How to Get It, and Why Your Company Can’t Survive Without It has just been updated. In 2015, he published Health Attitude: Unraveling and Solving the Complexities of Healthcare. Both books deliberately have the word “attitude” in the title because John Patrick is a passionate believer in attitude.

 

“All the technology and money on the planet won’t enable you to meet people’s expectations if you don’t have the right attitude.” –John Patrick

 

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Net Attitude: What It Is, How to Get It, and Why Your Company Can’t Survive Without It.

 

Health Attitude: Unraveling and Solving the Complexities of Healthcare

 

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