Avoid the Nightmare of the Email Blind Carbon Copy (BCC).

Zombie

Beware the BCC

I’m not sure exactly when or why the blind carbon copy (BCC) was invented, but I have seen it misused, misunderstood, and misfired too many times to count.  The BCC allows you to write an email TO some people and BCC others.  The people you send it TO don’t know that others are secretly on the BCC line.

Most email problems with the BCC start when an email is written to a few people, but others are blind carbon copied.

“Trust is built with consistency.” -Lincoln Chafee

DANGER: REPLY ALL

The first and most visible problem with the blind carbon copy is when someone who was BCC’d hits reply all. Now the people who were on the email (in the TO or CC lines) are alerted to the fact that they were not the only recipients.  I’ve seen this backfire more times than I can tell you.

Unlike most email mistakes, this one is bigger than most people think. Why?

 

DANGER: REPUTATION RISK

It reduces trust.

It diminishes your brand.

It raises unnecessary questions.

It makes others question your motives.

Let me share a few examples.

  1. A few years ago, I received an email from a colleague. I was on the cc line with two other executives.  The email was addressed to a single person on the TO line.  Two hours after receiving the email, someone hit reply all and made a comment.  Now I wondered why this person was blind carbon copied on the note.  It made me question the motives of the sender.  If someone has to pause and question your motives, that enough is reason to not use the BCC.
  1. A lawyer is BCC’d on a contractual question with a supplier and mistakenly hits reply all with a question.  All of a sudden it escalates an issue to serious status when it may have been a minor disagreement.  The recipient now believes that there is a major legal issue at stake.  Instead of working through the issue, it was held up with that person’s legal counsel.  The entire matter became embroiled in a legal dispute that was unnecessary.  Yes, this happened.
  1. A salesperson sends an article out about an industry trend and BCC’s someone who works for a competitor.  The person was an old friend, and the sales representative meant nothing by it.  But now everyone wonders why you would send something to the competition.  Yes, this happened.

 

“Men trust their ears less than their eyes.” -Herodotus

 

DANGER: WASTED TIME

Leading Culture Change Starts At Home

bigstock-Sweet-home-Vector--15404243

It Starts at Home

We talk about corporate and organizational culture every day.  The culture of an organization can make or break a company.  “Culture trumps strategy” is a quote attributed to different people, but the idea is clear.

“The strength of a nation derives from the integrity of the home.” -Confucius

 

If success at work is rooted in culture, why do we ignore it at home?  All homes have unwritten rules, social mores, and patterns of behavior.  In fact, the behavior at home may be much more difficult to change than at work.

How would you define the culture of your home?  Safe, encouraging, and positive?  Or critical, tense, and exhausting?

Take the time to think about your environment at home and whether it is contributing to your family’s success.  And think about how your culture at home impacts your work.

 

“Culture trumps strategy.” -Unknown

 

Assess it.

Sit down with your family or roommates and define the present culture.  This may not be easy.  It requires listening.  In many cases, a third party may be required to gain an objective view.  If it is too challenging, skip this step and focus on what you want it to be.  If you live alone, you’re not excused.  You still have a culture to describe.

Determine what you want it to be.

What type of culture you want to create requires thoughtful planning.  Define it together.  This should be a positive exercise.

Develop plans to close the gap. 

You will immediately see where there are gaps between the current and desired cultures.  Spend time thinking about ways that will move you in the direction you want to go.

Set rules.

How to Create Brand Names That Stick

Hello I Am Awesome Tag. Illustration Design

A Great Name is a Must

Whether you are launching a new company, a new product, or refreshing a brand, you need to have a great name.  Some companies have a name that just fits while others see massive marketing campaigns fail because of a poor name.  Still others have names that are limiting future growth.  For instance, Tony Hsieh, CEO of Zappos.com says that Zappos.com started out as ShoeSite.com.

Alexandra Watkins is a nationally recognized naming expert and founder of Eat My Words. She’s been featured in The Wall Street Journal, Inc. and Entreprenuer.  Her clients range from Disney to Fujitsu.  She recently wrote the small, but powerful book Hello, My Name Is Awesome: How to Create Brand Names That Stick.

 

“Your brand name makes a critical first impression. Even more than your shoes.” Alexandra Watkins

 

 

For those not in the field of marketing and branding, why is picking the right brand name so critically important? 

Your name will last longer than any investment you make in your business.  Think about that for a minute…will you have the same tablet, mobile phone, printer, and office furniture twenty years from now?  Not likely.  But you will have the same brand name.  That’s why it’s important for you spend the time to get it right.

 

Qualities of a Perfect Brand Name

What are the qualities of a perfect name? How do you know you’ve landed on the right choice?

A helpful and purely objective checklist for the qualities of a perfect name is my SMILE & SCRATCH Test, a 12-step name evaluation method based on my philosophy, “A name should make you smile, instead of scratch your head.” If your name passes the test (and clears trademarking and international linguistic checks), you can be assured you have a winner.

Screen Shot 2014-09-30 at 5.45.14 PM

 

SMILE: The 5 Qualities of a Super Sticky Name – the perfect name has all of these characteristics:

Suggestive – evokes something about your brand

Meaningful – resonates with your audience

Imagery – is visually evocative to aid in memory

Legs – lends itself to a theme for extended mileage

Emotional – moves people

Becoming A Heart-Centered Leader

Red Heart On Wooden Background

Matters of the Heart

Students of leadership will often look at the intellectual attributes of a great leader. We point to great strategy, distinction, winning against the competition.  Leadership is also about matters of the heart.  Susan Steinbrecher and Joel Bennett’s book Heart-Centered Leadership reminds leaders to be mindful, authentic, and caring.

I recently had the opportunity to ask Susan Steinbrecher about her work. Susan is a consultant, mediator, speaker and leads Steinbrecher & Associates, Inc., a management consulting firm.

 

“Never look down on anybody unless you’re helping them up.” -Jesse Jackson

 

Leading From the Heart

What is your definition of “Heart-Centered Leadership”?

Heart-Centered Leadership means having the wisdom, courage and compassion to lead others with authenticity, transparency, humility and service.

 

“You lead by encouragement and inspiration, not by fear and control.” -Susan Steinbrecher

 

Anyone can be a heart-centered leader if he or she has the determination and daily commitment to practice certain core principles.  The root or basis of these principles is what we call “the power of the human element.”  Two things are required to tap into and unleash the human element.  The first is your ability to listen or, even better, your ability to learn how to listen.  The second is your own willingness to clear personal obstacles, in other words, your own story and organizational obstacles that get in the way of this deeper listening.

 

“If you stand straight, do not fear a crooked shadow.” -Chinese Proverb

 

3 Differences of a Heart-Centered Leader

Off the top of your head, what 3 things are different about a heart-centered leader?

  1. The focus is to serve the people that you are leading, not the other way around.
  2. A heart-centered leader tells the truth.  If you are not able to provide information when asked, you must be willing to explain why you aren’t at liberty to share that information.
  3. A heart-centered leader does not judge or assume, but comes to understand, asking the right questions instead rushing to judgment and assumption.

Our book outlines some key guidelines for heart-centered behavior. But in order for this behavior to be authentic, it has to come from a place of emotional resonance and coherence. You have to believe in what you are doing. It has to resonate with you. Ultimately, a heart-centered leader leads from principles, values, and virtues.

 

“Since in order to speak, one must first listen, learn to speak by listening.” -Rumi

 

Encouraging Leaders to Have an Open Mind

How do you encourage leaders to be open-minded?

I ask them to reflect on a time in their career when being open-minded paid big dividends and why.  I also ask them to tell me of a time when they were not open-minded and what happened.  I find that if people can reflect on their own experiences, they can piece together the benefits of being open-minded much faster than me pointing out the rewards of being open-minded.

0615891195Another approach is to ask leaders to imagine how differently they would communicate with an associate if grounded in this key principle: people have positive intentions.  It requires revising certain ways of thinking, such as taking sides in a conflict, and replacing them with healthier habits of mind — observing the perspective of both sides.  It involves identifying and taking responsibility for your own mental tendencies, including an inclination to stereotypes and making snap judgments about what people “should” do.  It also means flexing your empathetic muscle.  As a result, you gain a greater understanding of the causes of atypical behavior and problems that result from that behavior, as well as insight into the best solution.

 

“Wisdom is knowing what to do next; virtue is doing it.” -David Starr Jordan

 

Leaders Need to Let Go

Often leaders feel like they need to seize the reigns, and yet you talk about the importance of letting go.  Tell us more about that.

Promote Yourself: The New Rules for Career Success

young businessman adds promote word

The New Rules

You’ve heard the advice, but maybe you are uncomfortable:

Why standing out is more important than ever

The importance of personal branding

How to get noticed in a crowded world

More than ever, your career opportunities are dependent on your reputation.  The good news is that there are more tools than ever to help you get started.

Dan Schawbel is a columnist at Time and Forbes.  He is the managing partner of Millennial Branding.  If you haven’t read his many articles and blog posts, you may have heard or seen him in the media.  As I was reading his latest book, Promote Yourself: The New Rules for Career Success, I happened to catch an interview with him on National Public Radio.  He is an expert on personal branding and understanding and reaching the Millennial generation.

 

“In today’s knowledge-based economy, what you earn depends on what you learn.” –Bill Clinton

 

Why Personal Branding Is Important

What are the top 5 reasons that personal branding so important?

  1. You will be found in search engines when either a recruiter is looking to hire for a specific position or a prospect is looking to hire a consultant.
  2. You will gain confidence in yourself because you’ll know who you are and how your expertise fits into the business world.
  3. You will be able to communicate who you are and what you do at networking events without being stressed out.
  4. Your personal brand will give your company more credibility and make it easier to promote your company in the media.
  5. Your brand will help you both attract the right opportunities and repel the ones that aren’t a good fit, saving both you and others time in the research process.

 

“Think of your career as a series of experiences.” -Lenny Mendonca

 

“If everyone has to think outside the box, maybe it is the box that needs fixing. Malcolm Gladwell

 

What do you say to critics who say that personal branding is self-centered and egotistical?

I really don’t think it’s possible to build a strong brand without the support of those around you.  I also don’t think that being selfish is necessarily a bad thing, especially in a tough economy like this.  Being selfish, in some regard, is a way of saying “I’m investing in myself so I can become more valuable and in doing so help others.”  As long as your intention is to help others today or in a year, everyone benefits from you being selfish.  Those that have built strong brands have empowered others to build their own and promoted their work.

 

“Become the expert your company can’t live without” is powerful advice. What steps do you recommend to make this a reality?

Promote Yourself CoverIn Promote Yourself I talk about how you need to become an expert in your field.  65% of managers are looking to hire and promote experts, not generalists. You need to align your strengths to areas in your company that need improvement.  Back when I worked at a Fortune 200 company, I was the only social media resource.  If a department wanted to learn social media or use the tools for their own purposes, they almost had to contact me.  This truly makes you valuable to your group and to your company, while at the same time giving you visibility which creates opportunities.

 

65 percent of managers are looking to hire and promote experts, not generalists.

 

Use Social Media as a Career Tool

You talk about the importance of social media. Why is it critical for leaders to understand and leverage social media?

Social media is the fabric of our society at this time.  I started using it in 2006 because I realized that it puts everyone on the same plane, regardless of job title.  Through social media you can easily connect with people in your company, profession or industry, which creates opportunities.  Another aspect of social media is that the customer now has a voice, and people, in general, are moved by experts and influencers.  Leaders need to understand social media because it’s a channel that people will use to follow them if they have something interesting or important to say.

 

“Social media is the fabric of our society at this time.” -Dan Schawbel

 

 

How did you use social media to propel your career?